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Hello! I'm Luciana, a graphic designer based in Berlin with a passion for visual storytelling. I specialize in branding, packaging, editorial work, and crafting cohesive web experiences. Over the years I've led end-to-end projects from concept through print production, collaborating with stakeholders to deliver design quality and clear communication. In addition to 2D design, I create 3D visuals and motion graphics, and I enjoy exploring UX/UI and responsive web design. I thrive in fast-paced environments and love turning ideas into polished, functional visuals.…Hello! I'm Luciana, a graphic designer based in Berlin with a passion for visual storytelling. I specialize in branding, packaging, editorial work, and crafting cohesive web experiences. Over the years I've led end-to-end projects from concept through print production, collaborating with stakeholders to deliver design quality and clear communication. In addition to 2D design, I create 3D visuals and motion graphics, and I enjoy exploring UX/UI and responsive web design. I thrive in fast-paced environments and love turning ideas into polished, functional visuals.

Luciana Mariel Herrera

Brand Designer, Graphic Designer, Packaging Designer, +4

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Hello! I'm Luciana, a graphic designer based in Berlin with a passion for visual storytelling. I specialize in branding, packaging, editorial work, and crafting cohesive web experiences. Over the years I've led end-to-end projects from concept through print production, collaborating with stakeholders to deliver design quality and clear communication. In addition to 2D design, I create 3D visuals and motion graphics, and I enjoy exploring UX/UI and responsive web design. I thrive in fast-paced environments and love turning ideas into polished, functional visuals.…Hello! I'm Luciana, a graphic designer based in Berlin with a passion for visual storytelling. I specialize in branding, packaging, editorial work, and crafting cohesive web experiences. Over the years I've led end-to-end projects from concept through print production, collaborating with stakeholders to deliver design quality and clear communication. In addition to 2D design, I create 3D visuals and motion graphics, and I enjoy exploring UX/UI and responsive web design. I thrive in fast-paced environments and love turning ideas into polished, functional visuals.

Available to hire

Hello! I’m Luciana, a graphic designer based in Berlin with a passion for visual storytelling. I specialize in branding, packaging, editorial work, and crafting cohesive web experiences. Over the years I’ve led end-to-end projects from concept through print production, collaborating with stakeholders to deliver design quality and clear communication.

In addition to 2D design, I create 3D visuals and motion graphics, and I enjoy exploring UX/UI and responsive web design. I thrive in fast-paced environments and love turning ideas into polished, functional visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Spanish; Castilian

Fluent

Work Experience

Email Marketing Designer / Contractor at Tina Davies

July 31, 2024 - October 26, 2025

Worked with marketing and design teams to produce promotional emails that supported digital campaign goals, product launches, and engagement objectives. Designed visual assets that maintained brand consistency across channels; improved user experience.

3D Modeller / 3D Designer at Airteam

April 1, 2023 - Present

Responsible for the initial stage of the 3D modeling process using Blender; established a solid foundation for subsequent project phases.

Branding at Tucky & Bacari

July 31, 2022 - October 26, 2025

Collaborated with OMG Studio to develop visual identities for two bars sharing the same location; balanced design and functionality to create a cohesive experience.

Graphic Designer at OMG Studio

December 31, 2018 - October 26, 2025

Founding partner; oversaw branding, packaging, editorial, and landing page projects. Managed projects end-to-end from concept to print production. Collaborated with stakeholders to align on objectives; improved design quality and workflows.

Editorial Designer at Book 'Cider i Europa'

September 30, 2018 - October 26, 2025

Designed the book's layout and grid, integrating text and images while curating photos and defining the overall aesthetic. Collaborated with stakeholders throughout the project. Produced deliverables and prepared master files for printing.

Freelance Graphic Designer at Self-Employed / Freelance

January 1, 2018 - Present

Developed graphics for logos, magazines, and social media; worked in design and marketing studio environments; produced deliverables and maintained an online portfolio.

Junior Designer at Vektorizados

December 31, 2015 - October 26, 2025

Junior designer at Vektorizados; contributed to graphic design tasks and project execution in Tucumán, Argentina.