Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Writer and UX/Product Researcher with a strong foundation in behavioral analysis, ethnographic data, qualitative research and product discovery. I conduct user interviews, usability testing, A/B experimentation, and customer journey mapping to turn insights into actionable product recommendations. However, I have a strong background in Languages, Linguistics, Social Sciences and Qualitative Research, and I work freelance in many different areas related to the aforementioned categories, e.g.: article writing, transcribing, data annotation, editing and reviewing, etc.…I am a Writer and UX/Product Researcher with a strong foundation in behavioral analysis, ethnographic data, qualitative research and product discovery. I conduct user interviews, usability testing, A/B experimentation, and customer journey mapping to turn insights into actionable product recommendations. However, I have a strong background in Languages, Linguistics, Social Sciences and Qualitative Research, and I work freelance in many different areas related to the aforementioned categories, e.g.: article writing, transcribing, data annotation, editing and reviewing, etc.

Luciano Seabra Coelho





I am a Writer and UX/Product Researcher with a strong foundation in behavioral analysis, ethnographic data, qualitative research and product discovery. I conduct user interviews, usability testing, A/B experimentation, and customer journey mapping to turn insights into actionable product recommendations. However, I have a strong background in Languages, Linguistics, Social Sciences and Qualitative Research, and I work freelance in many different areas related to the aforementioned categories, e.g.: article writing, transcribing, data annotation, editing and reviewing, etc.…I am a Writer and UX/Product Researcher with a strong foundation in behavioral analysis, ethnographic data, qualitative research and product discovery. I conduct user interviews, usability testing, A/B experimentation, and customer journey mapping to turn insights into actionable product recommendations. However, I have a strong background in Languages, Linguistics, Social Sciences and Qualitative Research, and I work freelance in many different areas related to the aforementioned categories, e.g.: article writing, transcribing, data annotation, editing and reviewing, etc.

Available to hire

I am a Writer and UX/Product Researcher with a strong foundation in behavioral analysis, ethnographic data, qualitative research and product discovery. I conduct user interviews, usability testing, A/B experimentation, and customer journey mapping to turn insights into actionable product recommendations.

However, I have a strong background in Languages, Linguistics, Social Sciences and Qualitative Research, and I work freelance in many different areas related to the aforementioned categories, e.g.: article writing, transcribing, data annotation, editing and reviewing, etc.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

Portuguese

Fluent

Italian

Fluent

English

Fluent

Work Experience

UX/Product Researcher at Autodoc

January 1, 2025 - Present

Conducted 100+ in-depth customer interviews across multiple product initiatives (user segmentation, feature prioritization, and customer journey optimization). Led extended warranty feature research, synthesizing insights from 300+ participants; findings informed product design. Mapped B2C journeys and defined 4 customer segments to tailor communications and features. Benchmarked 10+ competitors and proposed UX differentiators for search, filters, and loyalty features.

Research Consultant at XpertsCouncil

June 1, 2024 - December 31, 2024

Conducted heuristic evaluations and usability audits identifying 30+ critical UX issues, reducing average client search time by up to 25% after implementation. Designed and ran A/B messaging tests across 3 channels, improving outreach response rate by up to 30%. Implemented new search and filtering features enabling manual/custom research of an expert database. Defined 4 detailed user personas aligned with sales and marketing strategy.

Translator/Transcritor/Tutor at Freelance

January 1, 2016 - December 31, 2024

Freelance translation from IT and ENG to PT-PT; transcription; tutoring (English, Italian, Portuguese) including K12 and higher education; editing, writing and SEO optimization.

Researcher at CES - Centro de Estudos Sociais

July 1, 2022 - July 31, 2023

Elaborating and transcribing highly detailed interviews (30+) for academic research, annotating all verbal and non-verbal cues; supporting literature reviews on cultural values and practice; editing and reviewing deliverables; ethnographic research and participant observation.

Research Assistant at CES - Centro de Estudos Sociais

August 1, 2022 - November 30, 2022

Coordinated on-site and online communication among 3 teams (50+ people); first-line communicator with participants (100+), onboarding and submission for the conference; co-writer of the books of abstracts; content writer for website, registration platform, and press releases.

Education Project Manager at Comunità Nuova Onlus

October 1, 2018 - September 30, 2019

Headteacher responsible for subjects including Literature, History, Languages, Citizenship and Human Rights (class sizes up to 20+); organized weekly trips and oversaw social and school integration, including conflict management.