Evie Smith
I’m Evie Smith, a Brand Strategist and Creative Director based in Los Angeles, where I lead brand strategy, creative production, and high-energy experiential programming.
About
I’m Evie Smith, a Brand Strategist and Creative Director based in Los Angeles, where I lead brand strategy, creative production, and high-energy experiential programming. I’m passionate about turning product and brand stories into clear, compelling experiences—whether that’s through live demos, audience-focused storytelling, or partner-driven campaigns.
In my work, I manage creative and operational details end-to-end: from talent and programming to partnership initiatives and live commerce execution. I’ve supported major beauty brands and contributed to fast-moving revenue and audience growth, and I enjoy building moments that feel authentic, engaging, and designed for informed purchase decisions.
- 3 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
Work experience· 5 roles
Lead live commerce product presentations featuring consumer products, including Maison Backyards vertical grills and Jolydale fireplace TV stands. Use product demonstrations and audience-focused storytelling to explain features, communicate value, and support informed purchase decisions.
Lead brand strategy, creative production, talent management, experiential programming, and partnership initiatives. Supported partnerships involving The Ordinary, Estée Lauder, and K18, contributing to more than $40,000 in revenue within 30 days. Contributed to projects generating more than 10 million impressions and streams and supported artist audiences exceeding 100,000 followers. Coordinate campaigns, pitches, and wellness activations, including programming at Soho House Little Beach Malibu and a retreat in Puerto Rico.
Co-host livestreams, facilitate audience participation, moderate conversations, and support engaging programming and positive community interaction.
Education
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