Graduated in Business with a Master's degree in Marketing, with international academic experience across London, Madrid, Berlin, and Hamburg. Experienced across multiple marketing functions, including digital marketing, content creation, social media, events, CRM, market research, and go-to-market strategy. Worked with leading international companies in FMCG, technology, and innovation-driven industries. Experience in marketing, campaign management, and event coordination. Interested in helping brands grow and connect with their audiences.

Lucrezia Basile

Graduated in Business with a Master's degree in Marketing, with international academic experience across London, Madrid, Berlin, and Hamburg. Experienced across multiple marketing functions, including digital marketing, content creation, social media, events, CRM, market research, and go-to-market strategy. Worked with leading international companies in FMCG, technology, and innovation-driven industries. Experience in marketing, campaign management, and event coordination. Interested in helping brands grow and connect with their audiences.

Available to hire

Graduated in Business with a Master’s degree in Marketing, with international academic experience across London, Madrid, Berlin, and Hamburg. Experienced across multiple marketing functions, including digital marketing, content creation, social media, events, CRM, market research, and go-to-market strategy. Worked with leading international companies in FMCG, technology, and innovation-driven industries. Experience in marketing, campaign management, and event coordination. Interested in helping brands grow and connect with their audiences.

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Language

Italian
Fluent
Spanish; Castilian
Advanced
English
Fluent
German
Beginner

Work Experience

Product Development Intern at Ferrero MSC GmbH & Co. KG
June 1, 2023 - September 30, 2023
Assisted the brand team in the comprehensive management of the Nutella brand, gaining broad experience in product management. Supported deal teams through project work and qualitative market research. Contributed to brainstorming sessions for innovative promotional ideas.
Business Development Assistant | Innovation & Strategy at Carlo Ratti Associati
February 1, 2024 - July 31, 2024
Experienced in identifying new opportunities, building client relationships, and negotiating successful deals to drive growth. Organized major fundraising events, including the 2025 Architecture Biennale. Proficient in crafting economic proposals and strategic plans for informed decision-making. Project management expertise, ensuring seamless execution and alignment with company goals.
Marketing & GTM Strategy + Events at SCAYLE Gmbh - Zalando group
June 1, 2025 - May 31, 2026
Launched B2B marketing campaigns across DACH, UK, and US markets. Daily marketing operations, including contact enrichment, Wordpress , HubSpot, monthly performance decks, and market research. Social media manager and organic social media content creator for Instagram, TikTok, YT, Linkedln. Came up with new concepts and formats (Commercesnacks, Events recap and Interviews snippets). Event Management for internal and external corporate events (50–300+ attendees) for clients, partners, stakeholders, and employees.

Education

M Sc Marketing Science at ESCP Business School
September 1, 2020 - October 1, 2023
M Sc Marketing Science at Universidad Carlos III
September 1, 2024 - July 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education