Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lucy Scholes, a marketing and content specialist based in Sydney with a passion for turning ideas into engaging campaigns across Meta, Google Ads, and short-form video. I’m experienced in driving paid media, social strategy, and content production for fashion, beauty, and lifestyle brands, combining creative storytelling with data-driven optimization to boost engagement and conversions. I thrive in fast-paced, collaborative environments, building scalable workflows, testing creative concepts, and translating insights into actionable strategies for clients and teams alike. My background spans advertising campaigns, brand storytelling, website updates, and analytics, with a focus on delivering measurable results and innovative content across social platforms.…Hi, I’m Lucy Scholes, a marketing and content specialist based in Sydney with a passion for turning ideas into engaging campaigns across Meta, Google Ads, and short-form video. I’m experienced in driving paid media, social strategy, and content production for fashion, beauty, and lifestyle brands, combining creative storytelling with data-driven optimization to boost engagement and conversions. I thrive in fast-paced, collaborative environments, building scalable workflows, testing creative concepts, and translating insights into actionable strategies for clients and teams alike. My background spans advertising campaigns, brand storytelling, website updates, and analytics, with a focus on delivering measurable results and innovative content across social platforms.

Lucy Scholes

PRO

Content Creator, Social Media Manager, Marketing Strategist, +2





Hi, I’m Lucy Scholes, a marketing and content specialist based in Sydney with a passion for turning ideas into engaging campaigns across Meta, Google Ads, and short-form video. I’m experienced in driving paid media, social strategy, and content production for fashion, beauty, and lifestyle brands, combining creative storytelling with data-driven optimization to boost engagement and conversions. I thrive in fast-paced, collaborative environments, building scalable workflows, testing creative concepts, and translating insights into actionable strategies for clients and teams alike. My background spans advertising campaigns, brand storytelling, website updates, and analytics, with a focus on delivering measurable results and innovative content across social platforms.…Hi, I’m Lucy Scholes, a marketing and content specialist based in Sydney with a passion for turning ideas into engaging campaigns across Meta, Google Ads, and short-form video. I’m experienced in driving paid media, social strategy, and content production for fashion, beauty, and lifestyle brands, combining creative storytelling with data-driven optimization to boost engagement and conversions. I thrive in fast-paced, collaborative environments, building scalable workflows, testing creative concepts, and translating insights into actionable strategies for clients and teams alike. My background spans advertising campaigns, brand storytelling, website updates, and analytics, with a focus on delivering measurable results and innovative content across social platforms.

Available to hire

Sydney, Australia

Hi, I’m Lucy Scholes, a marketing and content specialist based in Sydney with a passion for turning ideas into engaging campaigns across Meta, Google Ads, and short-form video. I’m experienced in driving paid media, social strategy, and content production for fashion, beauty, and lifestyle brands, combining creative storytelling with data-driven optimization to boost engagement and conversions.

I thrive in fast-paced, collaborative environments, building scalable workflows, testing creative concepts, and translating insights into actionable strategies for clients and teams alike. My background spans advertising campaigns, brand storytelling, website updates, and analytics, with a focus on delivering measurable results and innovative content across social platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Assistant at Budgy Smuggler

September 1, 2025 - Present

Managed and optimised Meta (Facebook & Instagram) and Google Ads accounts for a team of 20, including campaign setup, budgeting, audience targeting, creative testing and performance tracking across paid social and search campaigns. Created and edited high volumes of short-form video content for TikTok, Instagram Reels and Meta Ads, turning raw footage into platform-native content using CapCut and in-platform editing tools, with a focus on strong hooks, fast pacing, captions and trend-driven editing styles. Produced multiple ad creative variations from the same content to support testing and performance optimisation, improving engagement, click-through rate and overall ad performance. Led the full paid ads creative workflow from briefing content, editing ad creatives, launching campaigns, analysing performance metrics (ROAS, CTR, CPC, retention), and iterating new creatives based on top-performing ads.

Social Media & Digital Strategy Intern at Primary Comms Group

May 1, 2025 - September 1, 2025

Drove the development and implementation of a new social media strategy offering, helping to create a new offering within the business. Created tailored content across multiple platforms. Assisted in designing and managing paid ad campaigns. Developed workflows to streamline platform management. Contributed to client pitch materials, performance reporting, and campaign concepts, ensuring strategies aligned with brand objectives and audience engagement goals.

Graphic Design Intern at CSA Direct

April 1, 2024 - Present

Developed a cohesive visual identity for all graphics, including curating a new brand image for the company. Managed tight deadlines to produce the graphics for the company’s annual Tradeshow event.

Content Creation Intern at BONDI BEAUTY

February 1, 2025 - May 1, 2025

Content Creation & Digital Marketing: Produced engaging written, video, and social content across platforms like Instagram, TikTok, and LinkedIn, aligning with brand strategy. Website & PR Management: Assisted in website updates, EDM campaigns, and liaised with PR agencies to coordinate brand collaborations and media opportunities. Analytics & Strategy: Gained hands-on experience with Google Analytics, social media metrics, and audience engagement strategies to optimize content performance.

Plugged in Reporter at Essence MediaCom

March 1, 2025 - Present

Selected as a cultural scout and trend-spotter for EssenceMediacom’s Plug program, contributing ethnographic and qualitative research to inform campaigns for leading Australian brands. Conducted fieldwork to uncover Gen Z cultural insights, behaviours, and emerging trends, directly supporting strategic client pitches and media planning. Collaborated with industry professionals, gaining mentorship and real-world experience in a top-tier media agency environment through paid, project-based work.