Chris Luder

Led a creative team (Senior Graphic Artist, Graphic Artist, Multimedia Designer, Production Designer, Videographer, Content Creator, and Freelance Production Designer) and partnered with Field Marketing to develop materials supporting lead generation and sales conversion. Managed 200+ monthly projects; collaborated cross-functionally with HR, Customer Experience, Purchasing, Training, and Field Marketing. Created three brand guidelines and served as primary brand steward across customer-facing assets; directed internal branding for subsidiaries; partnered with IT on data-fed plat maps; produced storytelling brochures; directed quarterly sales promotions across four regional markets (web assets, display ads, print pieces, ad publications, signage, email, video). Oversaw home-maintenance video production; QA’d ordering portal for branded items; documented 40+ years of assets for archival/historical project; led CEO communications shoots and testimonial/charity campaigns; managed $400k+

Managed a small creative team (1 graphic designer and a freelance artist) to produce product catalogs, monthly newsletters, product packaging, and event collateral. Collaborated with the CEO on brand strategy and consistency; coordinated with product photographers and external vendors to ensure high-quality execution aligned with brand standards.

Designed paid advertisements for clients across publications including Better Business Bureau Directory, Texas Golf, and Thunder Roads. Developed article and page layouts, managed pagination for multi-page spreads, and performed production-focused tasks such as photo retouching and pre-press to ensure print-ready quality and consistency.