I am a former journalist turned brand and communications strategist with a decade of experience in communication across both new and traditional media. I enjoy crafting strategies that blend creativity with data-driven insights to build compelling brand narratives and optimize customer journeys. Currently, I lead external communications for the City of Gothenburg, driving strategic initiatives that connect business and public sector approaches to foster long-term behavioral change. Throughout my career, I've worked with some of Sweden's most prominent agencies like Stendahls and Forsman & Bodenfors, as well as serving as HelloFresh's Marketing Communications Manager for the Nordics, managing multi-market campaigns and leading both in-house and external creative teams. I am passionate about creating meaningful marketing initiatives that effectively engage target groups while aligning with brand identity and business goals.…I am a former journalist turned brand and communications strategist with a decade of experience in communication across both new and traditional media. I enjoy crafting strategies that blend creativity with data-driven insights to build compelling brand narratives and optimize customer journeys. Currently, I lead external communications for the City of Gothenburg, driving strategic initiatives that connect business and public sector approaches to foster long-term behavioral change. Throughout my career, I've worked with some of Sweden's most prominent agencies like Stendahls and Forsman & Bodenfors, as well as serving as HelloFresh's Marketing Communications Manager for the Nordics, managing multi-market campaigns and leading both in-house and external creative teams. I am passionate about creating meaningful marketing initiatives that effectively engage target groups while aligning with brand identity and business goals.WWWW…