I’m a senior watch and jewellery designer with 20+ years of experience turning ideas into distinctive, manufacturable products. I spent 16 years at Fendi Timepieces, working across watch design, product development and creative leadership, from early concept and hand sketching through 3D development, prototyping and production. My expertise combines creative direction with a strong understanding of how luxury products are actually made. I work across watch and jewellery design, dials, cases, components, collections, colour and material development, as well as product visualisation and concept presentation. Today, I work independently with brands, manufacturers and entrepreneurs who need senior creative expertise without building a full in-house design team. I can support a project from the first idea to a production-ready direction — or step in at a specific stage to solve a design problem, strengthen an existing concept, or bring greater coherence to a collection.…

luigivivone

I’m a senior watch and jewellery designer with 20+ years of experience turning ideas into distinctive, manufacturable products. I spent 16 years at Fendi Timepieces, working across watch design, product development and creative leadership, from early concept and hand sketching through 3D development, prototyping and production. My expertise combines creative direction with a strong understanding of how luxury products are actually made. I work across watch and jewellery design, dials, cases, components, collections, colour and material development, as well as product visualisation and concept presentation. Today, I work independently with brands, manufacturers and entrepreneurs who need senior creative expertise without building a full in-house design team. I can support a project from the first idea to a production-ready direction — or step in at a specific stage to solve a design problem, strengthen an existing concept, or bring greater coherence to a collection.…

Available to hire

I’m a senior watch and jewellery designer with 20+ years of experience turning ideas into distinctive, manufacturable products.

I spent 16 years at Fendi Timepieces, working across watch design, product development and creative leadership, from early concept and hand sketching through 3D development, prototyping and production.

My expertise combines creative direction with a strong understanding of how luxury products are actually made. I work across watch and jewellery design, dials, cases, components, collections, colour and material development, as well as product visualisation and concept presentation.

Today, I work independently with brands, manufacturers and entrepreneurs who need senior creative expertise without building a full in-house design team.

I can support a project from the first idea to a production-ready direction — or step in at a specific stage to solve a design problem, strengthen an existing concept, or bring greater coherence to a collection.

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Language

French
Fluent
English
Fluent
Italian
Advanced

Work Experience

Product & Design Development Director Watches at Fendi Timepieces
January 1, 2008 - January 1, 2016
Lead product and design development for watches, overseeing creative and engineering teams from concept to production, with a focus on innovation and craftsmanship.
Product & Design Development Manager Watches at Fendi Timepieces
January 1, 2003 - January 1, 2008
Directed design and product development for luxury watches, aligning design intent with manufacturing feasibility and market strategy.
Watch and Jewellery Designer at White SA
January 1, 1998 - January 1, 2003
Conceived and executed watch and jewellery designs, translating brand concepts into collectible timepieces.

Education

Bachelor’s Degree (HES) – Watch & Jewellery Design at Haute École d’Arts Appliquées, La Chaux-de-Fonds
January 1, 1998 - January 1, 1999
Scientific High School Diploma at Gymnase Cantonal, Neuchâtel
January 1, 1993 - January 1, 1996

Qualifications

Managing and Leading a Team
January 1, 2022 - April 27, 2026
Why Should Anyone Be Led by You?
January 1, 2018 - April 27, 2026
Building Luxury
January 1, 2016 - April 27, 2026

Industry Experience

Manufacturing, Consumer Goods, Professional Services, Media & Entertainment, Retail
    SKULL.WATCH — Independent Watch Design & Creative Direction
    SKULL.WATCH is an independent mechanical watch project currently in development, conceived as the translation of the ancient Memento Mori maxim — “remember that you must die” — into a contemporary object. Rather than using the skull as a decorative motif, I wanted it to become the structural language of the watch: a physical reminder of the passing of time and, ultimately, of the value of the time we have. I am developing the project from the initial concept through watch design, case and dial architecture, 3D development, colour and material exploration, prototyping and visual communication. Built around an automatic mechanical movement, SKULL.WATCH brings together traditional watchmaking, symbolic storytelling and contemporary product design. The project is currently evolving, and I am documenting its development as it happens — including the design process, prototypes, experiments, decisions and visual storytelling behind the watch. It also serves as a testing ground for my broader design practice, combining traditional product development with new visualisation tools, AI-assisted content creation and brand storytelling. SKULL.WATCH is not simply a watch featuring a skull. It is an attempt to turn an idea about time into an object that measures it.…
    Sketch to AI — From Hand Drawing to Photorealistic Product Visuals
    Sketch to AI explores a hybrid workflow combining traditional design skills with AI-assisted visualisation. Starting from my own hand-drawn product concepts, I use AI as a visual development tool to transform sketches into refined, photorealistic images while preserving the original design intent, proportions and key details. The process combines hand sketching, product design expertise, image direction and iterative AI development. Rather than using AI to generate the design itself, I use it to accelerate the transition from an existing idea to a compelling visual representation. This approach is particularly useful during early-stage product development, allowing brands to explore materials, finishes, colours and presentation scenarios before investing in detailed 3D modelling or physical prototypes.…
    Shona Taine KHEMEA — Haute Horlogerie Case Design & Traditional Gouache
    KHEMEA is a haute horlogerie project developed for Shona Taine, for which I was commissioned to refine the watch case design and create a traditional hand-painted gouache rendering. My work focused specifically on refining the case architecture, proportions and volumes while respecting the existing creative concept and movement. Once the design direction was established, I created the final presentation entirely by hand using traditional watchmaking gouache techniques, translating the materials, finishes, reflections and mechanical complexity into a detailed rendering. The project combines contemporary watch design development with a traditional rendering technique that has long been part of Swiss watchmaking design practice.…
    FENDI POLICROMIA — Watch Design & Product Development
    POLICROMIA was created at Fendi Timepieces in collaboration with Delfina Delettrez Fendi. As part of the Fendi Timepieces team, my role focused on the watch design and product development process, translating the creative concept into a technically feasible and manufacturable timepiece. My work covered design development, proportions and construction, materials and colour combinations, 3D development, prototyping and follow-up through industrialisation. The project combined asymmetrical geometries, precious stones and layered surfaces to create its distinctive three-dimensional architecture. POLICROMIA was presented at Baselworld 2016 and subsequently expanded into a Made-to-Order programme. Public reference: Fendi Timepieces unveils POLICROMIA — Delfina Delettrez.…
    FENDI Aqua — Automatic Sports Watch Design & Development
    FENDI Aqua is a 42 mm Swiss-made automatic watch combining a strong sporting character with Fendi’s distinctive design language. Developed during my time at Fendi Timepieces, my work covered the watch design and product development process, from initial concept and proportions through case, dial and bracelet design, 3D development, prototyping and industrialisation. The challenge was to create a credible automatic sports watch while retaining a clear Fendi identity. Details such as the integrated case and bracelet architecture, rotating bezel, gradient dial and distinctive Fendi design codes were developed as part of a coherent, functional product. The Aqua collection was produced in multiple executions, combining mechanical watchmaking with a contemporary luxury sports aesthetic. Public reference: FENDI — Aqua Automatic Watch.…
    FENDI IShine — Interactive Gemstone Watch Design & Development
    FENDI IShine is an interactive jewellery watch built around a patented rotating gemstone concept: turning the crown allows the wearer to switch between three different sets of stones appearing on the dial. Developed during my time at Fendi Timepieces, my work covered watch design and product development, from concept and architecture through 3D development, prototyping and industrialisation. The challenge was to integrate a playful mechanical interaction into a refined luxury product, combining watchmaking constraints with jewellery codes, precious materials and Fendi’s distinctive design language. IShine became a complete collection, including this 50-piece Limited Edition combining 18-karat gold, diamonds, sapphires and Florentine mosaic mother-of-pearl. Public reference: Europa Star — Fendi impresses with new IShine Limited Edition, September 2017.…