Luisa Martins

Owned end-to-end SEM strategy for a portfolio of 15+ top-tier e-commerce accounts, scaling Google and Bing Search, Shopping, and PMax campaigns using Quartile's AI optimisation platform. Restructured campaign architecture and refined bidding strategies to consistently improve ROAS across all accounts. Delivered weekly performance reports and maintained close partnership with Account Managers and clients, translating data insights into clear, actionable strategic recommendations. Stayed ahead of Google's evolving PMax ecosystem, adapting strategies to new feature rollouts to grow client performance.

Built and operated two affiliate publisher properties, managing the full revenue cycle on the publisher side: campaign planning, advertiser relationships, performance targets and commission negotiation. Managed digital marketing across paid search, social media, SEO, on-site solutions, and email marketing to grow traffic and drive conversions. Worked closely with affiliate partners and advertisers to identify the best strategies and commission structures. Handled the full marketing funnel independently, from acquisition through to retention.

Led digital strategy to drive in-store sales for Walmart Brazil's supermarket network using Waze Ads and Meta Ads to promote daily offers across digital channels. Monitored and updated campaigns daily to keep performance aligned with sales targets.