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I'm a digital marketing strategist with 9+ years of experience in paid media, SEM, and e-commerce across global brands. I manage large ad budgets across Google/Bing Search, Shopping, PMax, Meta Ads, and affiliate channels, focused on performance and measurable growth. I'm trilingual (English, Portuguese, Spanish), based in Melbourne, and open to in-house and remote roles.…

Luisa Martins

PRO

Marketing Strategist, Digital Marketer, PPC Manager, +4

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I'm a digital marketing strategist with 9+ years of experience in paid media, SEM, and e-commerce across global brands. I manage large ad budgets across Google/Bing Search, Shopping, PMax, Meta Ads, and affiliate channels, focused on performance and measurable growth. I'm trilingual (English, Portuguese, Spanish), based in Melbourne, and open to in-house and remote roles.…

Available to hire

Melbourne, Australia

I’m a digital marketing strategist with 9+ years of experience in paid media, SEM, and e-commerce across global brands. I manage large ad budgets across Google/Bing Search, Shopping, PMax, Meta Ads, and affiliate channels, focused on performance and measurable growth.
I’m trilingual (English, Portuguese, Spanish), based in Melbourne, and open to in-house and remote roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Strategist, SEM at Quartile

April 1, 2024 - December 31, 2024

Owned end-to-end SEM strategy for a portfolio of 15+ top-tier e-commerce accounts, scaling Google and Bing Search, Shopping, and PMax campaigns using Quartile's AI optimisation platform. Restructured campaign architecture and refined bidding strategies to consistently improve ROAS across all accounts. Delivered weekly performance reports and maintained close partnership with Account Managers and clients, translating data insights into clear, actionable strategic recommendations. Stayed ahead of Google's evolving PMax ecosystem, adapting strategies to new feature rollouts to grow client performance.

Digital Media Freelancer / Affiliate Publisher at EC Marketing (Self-employed)

May 1, 2019 - March 31, 2024

Built and operated two affiliate publisher properties, managing the full revenue cycle on the publisher side: campaign planning, advertiser relationships, performance targets and commission negotiation. Managed digital marketing across paid search, social media, SEO, on-site solutions, and email marketing to grow traffic and drive conversions. Worked closely with affiliate partners and advertisers to identify the best strategies and commission structures. Handled the full marketing funnel independently, from acquisition through to retention.

Digital Media Supervisor at SunsetDDB

February 1, 2019 - May 31, 2019

Led digital strategy to drive in-store sales for Walmart Brazil's supermarket network using Waze Ads and Meta Ads to promote daily offers across digital channels. Monitored and updated campaigns daily to keep performance aligned with sales targets.

Digital Media Coordinator at SunsetDDB

September 1, 2018 - January 31, 2019

Responsible for driving the team and managing performance campaigns for Redecard (Itaú), focused on new client acquisition and user digitalisation through Mobile App campaigns. Close relationship with clients and media partners; Experience in Adobe Analytics and Adjust mobile measurement.

Digital Media Coordinator at Enext Consultoria

March 1, 2018 - September 30, 2018

Managing and providing support and guidance to Home, Beauty and Fashion Team, helping them fulfill operational knowledge, technical and analytic skills, working with Brazilian and international high-end brands. Relationship with clients, media platforms, e-commerce partners and more. Directing clients about their electronic commerce daily performance and how to increase their business and needs with digital marketing solutions, based on key performance indicators analysis.

Digital Media Analyst Sr. at Enext Consultoria

February 1, 2017 - February 28, 2018

Managed digital marketing end-to-end for a portfolio of 25+ local and international brands, focused on growing e-commerce revenue through paid search, display, remarketing, YouTube, and lead generation. Ran A/B tests on creatives and targeting to improve campaign performance and reduce CPA. Managed relationships with affiliate and retargeting partners to support the full customer journey.

Media & Business Intelligence Assistant at In Press Porter Novelli

August 1, 2016 - February 28, 2017

Supporting Media and Business Intelligence team, managing local and worldwide brands, focusing on consumer behavior strategies. // Performance channel analysis to provide monthly reports. // Market research and consumer behavior in digital media as an input for the campaign's strategy. // Planning, tracking and analyzing paid search, display, and remarketing campaigns in PPC channels such as Google Adwords, Facebook Ads, LinkedIn Ads and Twitter.

Media Intern at iProspect

December 1, 2015 - August 31, 2016

- Supported paid search and display campaigns for Samsung and Nivea across Brazil and LATAM. - Worked with Nielsen for campaign tracking and measurement on Samsung campaigns, supporting brand lift and audience reporting. - Developed weekly and monthly performance reports to track results and support optimisation decisions.