My name is Luísa Vitorino, and I’m a creative-driven marketer with 8 years of experience across growth and automation marketing, social media management, content strategy and content creation, both in-house and agency side. From fashion to tech, I’ve always gravitated toward work that blends creativity with performance. In more recent years, at BESTSELLER, working for the wholesale fashion group, I was responsible for the marketing strategy in the Portuguese market. I built and executed a digital marketing strategy that combined SEO, Meta and Google Search Ads, newsletters, and content creation for social media, brandbooks and sales decks. I delivered strong results during my years in-house, resulting in an 8% ROAS contribution to total revenue (and a 24% boost in engagement metrics and 14% more leads generated). Today at NDI, I lead B2C and B2B content and paid campaigns strategies, using Salesforce and multi-channel data to track ROI, test creatives, and scale engagement across Meta, YouTube, and newsletters. Across agency and in-house roles, I’ve developed a balance of creative storytelling and data-driven execution, and one of my greatest strengths is adapting quickly to new industries and challenges. What really defines my work is my ability to combine creativity and performance to drive meaningful growth, while ensuring a collaborative and communicative environment not only between my peers but also with other departments and interested stakeholders.…My name is Luísa Vitorino, and I’m a creative-driven marketer with 8 years of experience across growth and automation marketing, social media management, content strategy and content creation, both in-house and agency side. From fashion to tech, I’ve always gravitated toward work that blends creativity with performance. In more recent years, at BESTSELLER, working for the wholesale fashion group, I was responsible for the marketing strategy in the Portuguese market. I built and executed a digital marketing strategy that combined SEO, Meta and Google Search Ads, newsletters, and content creation for social media, brandbooks and sales decks. I delivered strong results during my years in-house, resulting in an 8% ROAS contribution to total revenue (and a 24% boost in engagement metrics and 14% more leads generated). Today at NDI, I lead B2C and B2B content and paid campaigns strategies, using Salesforce and multi-channel data to track ROI, test creatives, and scale engagement across Meta, YouTube, and newsletters. Across agency and in-house roles, I’ve developed a balance of creative storytelling and data-driven execution, and one of my greatest strengths is adapting quickly to new industries and challenges. What really defines my work is my ability to combine creativity and performance to drive meaningful growth, while ensuring a collaborative and communicative environment not only between my peers but also with other departments and interested stakeholders.WWWW…