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I’m Luis Leon, a content strategist and marketing manager with hands-on experience leading SEO/GEO and content operations to drive demand and measurable growth. I build audience-specific messaging for investors, tenants, and commercial decision-makers, and I optimize performance across channels using data-driven planning and iteration. I’ve led end-to-end LinkedIn content strategy, managed content pipelines and publishing cadences, and created SEO-optimized assets across multiple platforms. My background spans content writing, marketing analytics, CRM strategy, and cross-functional collaboration to translate complex business goals into clear, high-impact content.…I’m Luis Leon, a content strategist and marketing manager with hands-on experience leading SEO/GEO and content operations to drive demand and measurable growth. I build audience-specific messaging for investors, tenants, and commercial decision-makers, and I optimize performance across channels using data-driven planning and iteration. I’ve led end-to-end LinkedIn content strategy, managed content pipelines and publishing cadences, and created SEO-optimized assets across multiple platforms. My background spans content writing, marketing analytics, CRM strategy, and cross-functional collaboration to translate complex business goals into clear, high-impact content.

Luis Leon

Content Producer, SEO Expert, Digital Marketer

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I’m Luis Leon, a content strategist and marketing manager with hands-on experience leading SEO/GEO and content operations to drive demand and measurable growth. I build audience-specific messaging for investors, tenants, and commercial decision-makers, and I optimize performance across channels using data-driven planning and iteration. I’ve led end-to-end LinkedIn content strategy, managed content pipelines and publishing cadences, and created SEO-optimized assets across multiple platforms. My background spans content writing, marketing analytics, CRM strategy, and cross-functional collaboration to translate complex business goals into clear, high-impact content.…I’m Luis Leon, a content strategist and marketing manager with hands-on experience leading SEO/GEO and content operations to drive demand and measurable growth. I build audience-specific messaging for investors, tenants, and commercial decision-makers, and I optimize performance across channels using data-driven planning and iteration. I’ve led end-to-end LinkedIn content strategy, managed content pipelines and publishing cadences, and created SEO-optimized assets across multiple platforms. My background spans content writing, marketing analytics, CRM strategy, and cross-functional collaboration to translate complex business goals into clear, high-impact content.

Available to hire

I’m Luis Leon, a content strategist and marketing manager with hands-on experience leading SEO/GEO and content operations to drive demand and measurable growth. I build audience-specific messaging for investors, tenants, and commercial decision-makers, and I optimize performance across channels using data-driven planning and iteration.

I’ve led end-to-end LinkedIn content strategy, managed content pipelines and publishing cadences, and created SEO-optimized assets across multiple platforms. My background spans content writing, marketing analytics, CRM strategy, and cross-functional collaboration to translate complex business goals into clear, high-impact content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Content Strategy & SEO/GEO Lead, Content Writing & Copywriting, Social Media & Performance Optimization at Commercial Real Estate Company (LinkedIn content strategy owner)

January 1, 2026 - Present

Led the content strategy for a commercial real estate company, building educational and demand-driven content aligned with business goals and buyer intent. Defined and refined buyer personas and tailored messaging across multiple funnel stages for investors, tenants, and commercial decision-makers. Owned the company’s LinkedIn strategy end-to-end: content planning, copywriting, publishing cadence, and performance optimization. Managed SEO and GEO efforts to increase visibility and organic traffic. Distributed content across LinkedIn, Reddit, and X/Twitter to expand reach and build brand presence. Collaborated with internal stakeholders to translate complex commercial concepts into clear, accessible, high-value content. Created brand and visual assets using Canva to support campaigns and thought leadership initiatives while managing multiple content streams in a fast-paced environment.

Digital Marketing Manager at There is Talent (Miami, USA)

July 1, 2025 - November 30, 2025

Developed and executed content-forward marketing strategy including blog posts, SEO-optimized content, and website copy to increase organic search visibility and engagement. Conducted keyword research and implemented on-page optimization (meta descriptions, headings, internal linking) to drive measurable increases in organic traffic. Generated performance reports using analytics tools and monitored metrics such as organic sessions, keyword rankings, and conversion rates; iteratively optimized content based on data insights. Supported digital outreach by integrating SEO-driven content tactics with inbound lead generation strategies.

Senior Content Editor at Sodimac Constructor (Falabella Group brands) / Sodimac (education and learning content)

April 1, 2019 - June 30, 2025

Managed content for two major brands (Maestro and Sodimac Constructor) including article writing and implementation of SEO strategies on websites. Increased website traffic by 100% through strategic SEO optimizations and engaging content creation. Used data-driven insights to continuously refine marketing approaches aligned with business objectives and market trends across digital platforms. Streamlined content creation processes across Peru and Latam. Developed and managed informative landing pages for virtual classroom events, guiding users through available content, schedules, and key topics. Created user-friendly instructional content supporting internal learning initiatives and training sessions during educational fairs, improving clarity and accessibility of educational materials across virtual learning touchpoints.

Marketing Manager at Smart Capital Center (California - US)

April 1, 2019 - June 30, 2025

Led content and SEO/GEO initiatives focused on increasing organic visibility and strengthening inbound lead generation. Developed data-driven strategies, improved search discoverability with SEO optimization, and supported CRM and web/digital content initiatives to boost reach and campaign performance. Specialized in web and digital content creation with strong SEO focus and designing/executing CRM strategies for performance improvements. Worked with cross-channel messaging and ensured consistency, clarity, and relevance for target audiences.

Content SEO Writer at Tribeca Media Peru (Advertising Agency)

September 1, 2017 - March 31, 2019

Produced SEO-focused written content for an advertising agency specializing in digital marketing, SEO, UX design, and social media marketing. Supported SEO and content initiatives through keyword research and optimization best practices to improve organic visibility and engagement (details not fully specified in resume).

Content Writer (Freelance, Remote) at Florida Public Schools (USA)

September 1, 2017 - March 31, 2019

Created persuasive English content promoting the value and benefits of Florida public schools to parents. Highlighted key differentiators such as academic quality, athletic facilities, and meal programs to drive interest and enrollment. Ensured messaging aligned with educational goals and community outreach objectives of the school district, adapting language and format for a US-based audience across digital and print.