Available to hire
Professional specializing in the convergence of marketing, content, and business within the creative industries. Proven track record in transmedia storytelling for Fortune 500 companies and global top podcasts.
Experienced leading innovation and IP development for audio and transmedia content, combining business development with creativity, production, and multi-platform sales. Recognized with industry awards (Effie & IAB Mixx) across real-time marketing, branded content, and promotions.
Experience Level
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Business Development Director at SONORO (Mexico & USA)
November 1, 2022 - October 1, 2025Directed innovation and IP development for podcasts including Relatos de la Noche (global Top 10), Leyendas Legendarias, Seis de Copas, Cuentos Increíbles, among others. Responsible for creation, production, and physical/online sales of 30+ SKUs across fashion, cooking, mobile, alcoholic beverages, books, and board games, generating over €300K in top-line revenue. Executive produced transmedia experiences and original content for Spotify, Amazon Music, DIDICard, and more, achieving Top 10 rankings in fiction and business categories across main platforms. Awards: Silver Effie in Financial Services and Products; Bronze IAB Mixx in Audio branded content for DIDICard.
Strategy Director at MONKS (Mexico & LATAM)
June 1, 2017 - May 1, 2021Developed transmedia communication for brands including YouTube, Google, KFC, Samsung, Toyota, PayPal, among others. Participated in local, regional, and global pitches, winning new accounts and projects.
Strategy Director / Digital and Business Transformation Director at BBDO (Mexico & LATAM)
February 1, 2017 - May 1, 2017Developed transmedia communication and acceleration projects for brands including Doritos, Snickers, M&M's, Pedigree, Claritin, Ford, among others. Participated in pitches leading to acquisition of new accounts and projects. Owned the only content hub for Mars Petcare and Mars Snacking globally, generating 4,500+ multi-platform content pieces over two years, increasing reach by +125% and engagement by +34%, and generating over €1.28M in top-line revenue for the company.
Sr. Strategist / Co-Head of Strategy at ELEMENT (Mexico)
August 1, 2015 - May 1, 2017Developed transmedia communication and innovation projects for brands such as Cerveza Corona, Danone, Microsoft, Del Monte, De Bolsillo, among others. Participated in pitches resulting in acquisition of new accounts and projects.
Business and Digital Transformation Intern at GRUPO PLANETA (Spain)
August 1, 2014 - April 1, 2014Managed digital acquisition and performance strategies for the group’s online and distance learning brands (CEAC, Deusto Formación, Deusto Salud, Online Business School, and Universidad Internacional de Valencia).
Creative & Strategist - ROLL / ELEMENT at ROLL / ELEMENT (Mexico)
August 1, 2012 - April 1, 2014Developed transmedia communication for brands such as Cerveza Sol, Moët & Chandon, Tecnológico de Monterrey, Garnier, Telcel, Jumex, among others. Participated in pitches resulting in acquisition of new accounts and projects.
Content & Strategy Intern at SUBSTANCE / ACHE (Mexico)
August 1, 2011 - June 1, 2012Executed digital content and performance management for brands such as Garnier, Laureate Education, and Cerveza Estrella.
Education
Master’s in Creative Production for Audio Visual Content - THE CORE (Spain) at THE CORE
January 1, 2025 - December 31, 2025Diplomain Showrunning - CENTRO & Lemon Studios at CENTRO & Lemon Studios
January 1, 2021 - December 31, 2022Master’s in Digital and Direct Marketing at Universitat Pompeu Fabra / Barcelona School of Management
January 1, 2014 - December 31, 2015Diploma in Digital Marketing at Tecnológico de Monterrey & IAB
January 1, 2013 - December 31, 2012Bachelor's Degree in Communication Sciences at Tecnológico de Monterrey
January 1, 2008 - December 31, 2012Digital Film Production - Academic exchange at DePaul University
January 11, 2030 - August 5, 2026Video and Television Production - Academic exchange at Universidad Complutense de Madrid
January 11, 2030 - August 5, 2026Qualifications
English: Advanced C1 (TOEFL score: 613)
January 11, 2030 - August 5, 2026Teacher’s Training Course - INTE R (Inter)
January 11, 2030 - August 5, 2026Specialization in Business Writing - Berlitz
January 11, 2030 - August 5, 2026Artificial Intelligence: Gemini; Insights: Global Web Index; eCommerce: Amazon Seller, Shopify; Audio: Omni, Megaphone; Scriptwriting: Final Draft; Video editing: Final Cut Spain
January 11, 2030 - August 5, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Retail
Experience Level
Hire a Executive Producer
We have the best executive producer experts on Twine. Hire a executive producer in Madrid today.