I'm a Creative Director and senior graphic designer with over 20 years of experience in visual communication, editorial design, brand strategy, and art direction. I have a rare blend of artistic vision, conceptual rigor, and strategic clarity that helps me lead complex, cross-disciplinary projects and translate abstract ideas into high-impact visual systems. I'm a multidisciplinary artist with a hands-on approach and a keen aesthetic sensibility who thrives in demanding environments. I enjoy shaping integrated brand experiences across print, digital, and events for cultural, institutional, luxury, and real estate clients.…

Luiza de Freige

I'm a Creative Director and senior graphic designer with over 20 years of experience in visual communication, editorial design, brand strategy, and art direction. I have a rare blend of artistic vision, conceptual rigor, and strategic clarity that helps me lead complex, cross-disciplinary projects and translate abstract ideas into high-impact visual systems. I'm a multidisciplinary artist with a hands-on approach and a keen aesthetic sensibility who thrives in demanding environments. I enjoy shaping integrated brand experiences across print, digital, and events for cultural, institutional, luxury, and real estate clients.…

Available to hire

I’m a Creative Director and senior graphic designer with over 20 years of experience in visual communication, editorial design, brand strategy, and art direction. I have a rare blend of artistic vision, conceptual rigor, and strategic clarity that helps me lead complex, cross-disciplinary projects and translate abstract ideas into high-impact visual systems.

I’m a multidisciplinary artist with a hands-on approach and a keen aesthetic sensibility who thrives in demanding environments. I enjoy shaping integrated brand experiences across print, digital, and events for cultural, institutional, luxury, and real estate clients.

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Skills

Experience Level

Language

French
Fluent
English
Advanced
German
Advanced

Work Experience

Art Director at Campus (Select World In-house Agency)
January 1, 2019 - December 31, 2022
Visual concept development for international campaigns, photo direction, and creative team coordination.
2008 – Present · Independent Creative Director & Art Director · Geneva at Present
January 1, 2008 - Present
Creative and artistic direction for clients in culture, real estate, luxury, institutional, and editorial sectors. Development of brand identities, editorial systems, visual concepts, print and digital communication. End-to-end project leadership from strategy to production.
Art Director · Notre Temps Publishing · Geneva at Notre Temps Publishing
September 7, 2014 - May 31, 2016
Editorial redesign, visual identity overhaul, prepress supervision, photography and iconography direction.
Art Director · Select World Advertising Agency · Geneva at Select World Advertising Agency · Geneva
January 8, 2006 - September 7, 2008
Art direction for international advertising campaigns. Concept development, graphic design, and photo shoot direction for global brands.
Art Director · Profil Femme Magazine · Geneva at Profil Femme Magazine · Geneva
January 5, 2003 - April 28, 2006
Visual redesign, editorial art direction, illustration, iconography, and print supervision.

Education

Federal Certificate in Graphic Design, Artistic Baccalaureate at Geneva School of Art
January 1, 1997 - January 1, 2001
Certificate in UX/UI, Postproduction, Brand Content, WordPress at Cadschool Communication Arts & Digital
January 1, 2022 - January 1, 2023
Certified Project Management Associate (IPMA Level D) at IPMA
January 1, 2023 - January 14, 2026
Post-production, UX/UI, brand content, WordPress at Cadschool – Communication Arts & Digital
January 1, 2022 - January 1, 2023
Federal Certificate of Competence (CFC) in Graphic Design at Geneva School of Arts
January 1, 1997 - January 1, 2001
Visual Arts track at Collège Voltaire
January 1, 1992 - January 1, 1996
Certified Project Management Associate at IPMA® Level D
January 1, 2023 - December 31, 2023
Post-production, UX/UI, brand content, WordPress at Cadschool – Communication Arts & Digital
January 1, 2022 - December 31, 2023
Federal Certificate of Competence (CFC) in Graphic Design at Geneva School of Arts
January 1, 1997 - December 31, 2001
Visual Arts track at Collège Voltaire
January 1, 1992 - December 31, 1996

Qualifications

Certified Project Management Associate IPMA Level D
January 1, 2023 - January 14, 2026
Certified Project Management Associate (IPMA Level D)
January 1, 2023 - January 14, 2026
Certified Project Management Associate (IPMA Level D)
January 1, 2023 - January 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Other, Education, Travel & Hospitality, Manufacturing, Financial Services, Real Estate & Construction, Retail, Healthcare, Non-Profit Organization, Software & Internet, Wholesale & Distribution, Telecommunications, Transportation & Logistics

Skills

Experience Level