LC

I'm a passionate advertising and marketing professional with experiences in social media, branding, and influencer marketing.

About

I’m a passionate advertising and marketing professional with experiences in social media, branding, and influencer marketing. I have worked both in agencies and in-house, managing social media strategies, branding projects, and influencer campaigns. I specialize in content planning, digital strategy, and connecting brands with influencers to boost their presence online.

Currently, I work as a Social Media Analyst at Sistema OCB, developing and executing strategic plans to enhance brand visibility and engagement.

  • 5 years' experience
  • Joined April 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services

Work experience· 4 roles

Social Media Analyst · Sistema OCBJan 2023 – Present · 3 yrs 11 mos

Developing and executing strategic plans to enhance brand visibility and engagement; overseeing social media strategies, branding projects, and influencer campaigns.

Social Media Manager · Agência 052Mar 2022 – Jun 2022 · 4 mos

Managed social media campaigns and content planning for clients.

Digital Influencers Advisory Project · Skills AnimaJun 2021 – Feb 2022 · 9 mos

Provided advisory on influencer strategies and supported influencer campaign development.

Social Media Intern · VICI ProdutosFeb 2019 – Jan 2020 · 1 yr

Education

Bachelor's in Advertising & Marketing · IESB2018 – 2022

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