Content Strategist and Social Media Manager with experience creating technical and educational content for construction, fire protection, finance, and technology companies for North American audiences. Skilled in content creation, copywriting, social media strategy, paid advertising, SEO writing, and digital marketing. Proficient in Google Ads, Meta Ads, ChatGPT, Canva, and CapCut. Passionate about turning complex topics into engaging content across multiple platforms.

Luiza Kormann

Content Strategist and Social Media Manager with experience creating technical and educational content for construction, fire protection, finance, and technology companies for North American audiences. Skilled in content creation, copywriting, social media strategy, paid advertising, SEO writing, and digital marketing. Proficient in Google Ads, Meta Ads, ChatGPT, Canva, and CapCut. Passionate about turning complex topics into engaging content across multiple platforms.

Available to hire

Content Strategist and Social Media Manager with experience creating technical and educational content for construction, fire protection, finance, and technology companies for North American audiences. Skilled in content creation, copywriting, social media strategy, paid advertising, SEO writing, and digital marketing. Proficient in Google Ads, Meta Ads, ChatGPT, Canva, and CapCut. Passionate about turning complex topics into engaging content across multiple platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent

Work Experience

Project Manager at Firepoint Inc
January 1, 2026 - Present
Social Media & Marketing Manager at Firepoint Inc & Belfort Construction
January 1, 2026 - Present
Supervised and managed multiple projects within the fire safety industry, ensuring timely execution. Coordinated communication between clients and technical teams, including project planning, workflow management, documentation, stakeholder communication, and maintaining project schedules from initiation to completion.
Freelance Social Media Manager & Traffic Manager
January 1, 2025 - Present
Developed marketing content for construction and fire protection industries, including advertisements, articles, and social media copy. Planned and managed social media strategies across LinkedIn, Instagram, and TikTok to increase engagement and brand awareness.
Social Media Manager & Content Creator at Talenotif y
January 1, 2023 - December 31, 2023
Created AI-powered performance ads and produced SEO-oriented blog articles, landing pages, ad copy, and social media content. Edited and proofread commercial and technical content, collaborating with international clients remotely. Planned, edited, and managed social media platforms with a focus on Google, Instagram, and TikTok.

Education

Bachelor's degree (English and Portuguese) at Pontifícia Universidade Católica do Paraná
January 11, 2030 - July 14, 2026
Post-graduation (Psychopedagogy) at Pontifícia Universidade Católica do Paraná
January 11, 2030 - July 14, 2026

Qualifications

AI-Powered Performance Ads (certification)
January 1, 2023 - July 14, 2026
Google Ads Search Certification
January 1, 2022 - July 14, 2026
C2 Proficiency
January 1, 2018 - July 14, 2026
Domestic: Copywriting (certification/course)
January 1, 2021 - July 14, 2026
HarvardX: Rhetoric
January 1, 2021 - July 14, 2026

Industry Experience

Real Estate & Construction, Education, Financial Services, Media & Entertainment, Software & Internet, Other