I’m Luiza Kohn, a Graphic Design BFA and email designer/illustrator who works across visual identity, digital communication, and performance-driven content. I combine aesthetics with strategy and analysis to help brands tell clear stories—whether through social media visuals, print/editorial illustration, or modular email systems. With 7+ years of experience, I’ve led creative workflows, mentored team members, and built scalable design processes that support faster campaign delivery and consistent quality. I value teamwork and empathy, and I’m always eager to learn, collaborate, and create with purpose—turning insights and metrics into impactful, well-crafted visuals.

Luiza Kohn

I’m Luiza Kohn, a Graphic Design BFA and email designer/illustrator who works across visual identity, digital communication, and performance-driven content. I combine aesthetics with strategy and analysis to help brands tell clear stories—whether through social media visuals, print/editorial illustration, or modular email systems. With 7+ years of experience, I’ve led creative workflows, mentored team members, and built scalable design processes that support faster campaign delivery and consistent quality. I value teamwork and empathy, and I’m always eager to learn, collaborate, and create with purpose—turning insights and metrics into impactful, well-crafted visuals.

Available to hire

I’m Luiza Kohn, a Graphic Design BFA and email designer/illustrator who works across visual identity, digital communication, and performance-driven content. I combine aesthetics with strategy and analysis to help brands tell clear stories—whether through social media visuals, print/editorial illustration, or modular email systems.

With 7+ years of experience, I’ve led creative workflows, mentored team members, and built scalable design processes that support faster campaign delivery and consistent quality. I value teamwork and empathy, and I’m always eager to learn, collaborate, and create with purpose—turning insights and metrics into impactful, well-crafted visuals.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Email Designer at Smart Marketer Agency, USA
September 1, 2025 - Present
Architected high-conversion modular email systems and templates for global brands, ensuring 100% visual consistency and technical accessibility. Developed scalable design blocks that streamlined the production workflow, increasing the speed of campaign deployment. Collaborated with marketing strategists to align visual narratives with performance metrics and brand goals.
Marketing Team at Volante Digital Culture, BR
April 1, 2023 - September 1, 2025
Executed trend analysis to identify high-engagement content opportunities, resulting in increased brand reach. Conceptualized and produced data-driven campaign assets, transforming insights into impactful visual stories. Monitored and reported on content performance, consistently refining creative strategies based on audience behavior.
Marketing Team Member at Volante Digital Culture
March 31, 2023 - August 31, 2025
Executed trend analysis to identify high-engagement content opportunities, resulting in increased brand reach. Conceptualized and produced data-driven campaign assets, transforming insights into impactful visual stories. Monitored and reported on content performance, consistently refining creative strategies based on audience behavior.
Designer & Social Media Manager at Designeria Empresa Jr., BR
May 1, 2021 - October 1, 2023
Led the social media creative team, mentoring members and overseeing the quality of all visual deliverables. Developed comprehensive brand identity materials for local businesses and academic projects. Managed multiple creative workflows simultaneously, ensuring timely delivery of campaign assets.
Digital Illustrator at Lurmarte
February 1, 2018 - Present
Founded and managed a personal creative brand, delivering custom digital artwork and visual identities for diverse clients. Produced high-quality illustrations for social media, physical products, and print editorial projects with a focus on subjective storytelling.
Digital Illustrator at Lurmarte, BR
February 1, 2018 - Present
Founded and managed a personal creative brand, delivering custom digital artwork and visual identities for diverse clients. Produced high-quality illustrations for social media, physical products, and print editorial projects with a focus on subjective storytelling.

Education

Visual Communication Technician at Instituto Federal Sul Rio Grandense - Campus Pelotas
January 1, 2015 - December 31, 2019
BFA in Graphic Design at UFPel, Brazil
January 1, 2020 - January 1, 2025
Art & Design (Exchange Program) at IPB, Portugal
January 1, 2024 - January 1, 2024
Art & Design (Exchange Program) at IPB, Portugal
January 1, 2024 - January 1, 2024
Technical Degree in Visual Communication at IFSul, Brazil
January 1, 2015 - January 1, 2019
Bachelor of Graphic Design at Universidade Federal de Pelotas
January 1, 2020 - December 31, 2025
BFA in Graphic Design at UFPel, Brazil
January 1, 2020 - January 1, 2025
Master in Design at UEMG, Brazil
January 1, 2026 - January 1, 2028
BFA in Graphic Design at UFPel, Brazil
January 1, 2020 - January 1, 2025
Art & Design (Exchange Program) at IPB, Portugal
January 1, 2024 - January 1, 2024
Technical Degree in Visual Communication at IFSul, Brazil
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail