I'm a multidisciplinary professional with over 30 years of experience integrating design, communication, and technology. I work across automation management, graphic design, copywriting, and translation, with strong expertise in branding, digital marketing, and chatbot development for WhatsApp, websites, and social media. My approach combines strategic vision with practical execution and a focus on human-centered design to deliver tangible results. My edge comes from merging technology with human behavior, supported by postgraduate studies in Socio-Psychology. I aim to create empathetic and effective automation solutions that respect people and business needs. I am fluent in English and have worked internationally in the U.S., Brazil, and Portugal.

Luiz Alexandre Borba Leite de Moraes

I'm a multidisciplinary professional with over 30 years of experience integrating design, communication, and technology. I work across automation management, graphic design, copywriting, and translation, with strong expertise in branding, digital marketing, and chatbot development for WhatsApp, websites, and social media. My approach combines strategic vision with practical execution and a focus on human-centered design to deliver tangible results. My edge comes from merging technology with human behavior, supported by postgraduate studies in Socio-Psychology. I aim to create empathetic and effective automation solutions that respect people and business needs. I am fluent in English and have worked internationally in the U.S., Brazil, and Portugal.

Available to hire

I’m a multidisciplinary professional with over 30 years of experience integrating design, communication, and technology. I work across automation management, graphic design, copywriting, and translation, with strong expertise in branding, digital marketing, and chatbot development for WhatsApp, websites, and social media. My approach combines strategic vision with practical execution and a focus on human-centered design to deliver tangible results.

My edge comes from merging technology with human behavior, supported by postgraduate studies in Socio-Psychology. I aim to create empathetic and effective automation solutions that respect people and business needs. I am fluent in English and have worked internationally in the U.S., Brazil, and Portugal.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Automation Manager at emtc – Encyclopedia of Traditional Chinese Medicine
May 1, 2024 - November 17, 2025
Development of website and structured database for a digital archive.
Automation Manager at PROV=TA Training
August 1, 2025 - November 17, 2025
Complete branding and integrated automation (logo design, website, and chatbot workflows).
Freelance Consultant, Designer, Copywriter, and Translator at Self-employed
January 1, 1993 - November 17, 2025
Translation, subtitling, logo design, social media management, and content production for clients including Lotus Institute, Evergreen Herbs & Medical Supplies, and Instituto CAVPS.
Graphic Designer at TRANSPETRO/Petrobras Transporte S.A.
January 1, 2004 - January 1, 2004
Created institutional campaigns 'Clean Plate' and 'Balloons Are Fire'.
Graphic Designer at EMURB/City of São Paulo
January 1, 2003 - January 1, 2003
Graphic development and technical reports for the PROCENTRO Project.
Logo Designer and Social Media Manager at Instituto CAVPS
January 1, 2025 - January 1, 2025
Logo design and social media management.
Team Supervisor, Art Direction, and Content Creation at Arqshoah – Virtual Holocaust Archive
October 1, 2011 - October 1, 2011
Team supervision, art direction, and content creation.
Art Editor and Newspaper Layout Designer at Editora Referência / Hornal Propmark
December 1, 2006 - December 1, 2006
Art editing and newspaper layout design.
Art Editor and Translator at Revista República / Primeira Leitura
April 1, 2002 - April 1, 2002
Art editor and translator of international sources.
Translator
January 1, 2005 - November 17, 2025
Co-translated the book 'Practical Guide to Self-Defense – Kung Fu Iron Palm'.
Graphic Designer / Web Developer at Cásper Líbero University
December 1, 1998 - December 1, 1998
Developed the first version of the Advertising and Marketing website.
Volunteer Consultant / Project Contributor at São Paulo Volunteer Center (FIESP)
January 1, 2005 - November 17, 2025
Projects for NGOs including Gotas de Flor com Amor, Casa Assistencial Maria Helena Paulina, Instituto Ser Quântico.
Automation Manager
October 1, 2025 - Present
Lead automation and digital project management initiatives, including branding and integrated automation for training programs; development of websites and chatbot workflows; and creation of a structured database for a digital archive.
Free lance Consultant, Designer, Copywriter, and Translator
January 1, 1993 - Present
Provide translation, subtitling, branding, social media management, editorial design, and content creation for diverse clients including educational and medical sectors; manage projects end-to-end.
Translator and Subtitler at Lotus Institute of Integrative Medicine
January 1, 2020 - Present
Translation and subtitling of over 12 hours of Dr. Hohn Chen’s video lectures (USA).
Translator / Cultural Adaptation Specialist at Evergreen Herbs & Medical Supplies
October 1, 2019 - Present
Cultural adaptation and translation of promotional materials (brochures).
Graphic Designer / Social Media Manager at Instituto CAVPS
January 1, 2021 - December 31, 2025
Logo design and management of social media channels.
Art Director / Content Creator at Arqshoah – Virtual Holocaust Archive
November 1, 2008 - October 31, 2011
Team supervision, art direction, and content creation.
Art Editor / Newspaper Layout at Editora Referência / Hornal Propmark
November 1, 2005 - December 31, 2006
Art editing and newspaper layout design.
Art Editor / Translator at Revista República / Primeira Leitura
February 1, 2001 - April 30, 2002
Art editor and translator of international sources.
Co-translator at Practical Guide to Self-Defense – Kung Fu Iron Palm
January 1, 2005 - Present
Co-translator for the book.
Web Developer at Cásper Líbero University
January 1, 1998 - Present
Developed the first version of the Advertising and Marketing website.
Graphic Designer at TRANSPETRO/Petrobras Transporte S.A.
January 1, 2003 - December 31, 2004
Created institutional campaigns 'Clean Plate' and 'Balloons Are Fire'.
Graphic Developer / Technical Reporter at EMURB/City of São Paulo
January 1, 2002 - December 31, 2003
Graphic development and technical reports for the PROCENTRO Project.
Volunteer / NGO Projects at São Paulo Volunteer Center (FIESP)
January 1, 2005 - Present
Projects for NGOs such as Gotas de Flor com Amor, Casa Assistencial Maria Helena Paulina, Instituto Ser Quântico.

Education

Postgraduate Studies in Socio-Psychology at FESPSP – São Paulo, Brazil
January 11, 2030 - November 17, 2025
Bachelor’s Degree in Advertising and Marketing at Cásper Líbero University – São Paulo, Brazil
January 11, 2030 - January 1, 1999
Postgraduate Studies in Socio-Psychology at FESPSP – São Paulo, Brazil
January 11, 2030 - December 29, 2025
Bachelor’s Degree in Advertising and Marketing at Cásper Líbero University – São Paulo, Brazil
January 11, 2030 - January 1, 1999

Qualifications

Complementary Courses: Generative AI
January 11, 2030 - November 17, 2025
Large Language Models
January 11, 2030 - November 17, 2025
Responsible AI
January 11, 2030 - November 17, 2025
Generative AI Fundamentals
November 1, 2025 - November 17, 2025
Introduction to Generative AI Studio – Google
November 1, 2025 - November 17, 2025
Automation Tools for Beginners – Luciana Papini
September 1, 2025 - November 17, 2025
Productivity with AI and AI for Business – XP Educação
October 1, 2025 - November 17, 2025
Image Generation, Encoder–Decoder Architecture, Attention Mechanism, Transformer and BERT Models
January 11, 2030 - November 17, 2025
Complementary Courses: Generative AI Fundamentals
November 1, 2025 - December 29, 2025
Complementary Courses: Productivity with AI and AI for Business
October 1, 2025 - December 29, 2025
Complementary Courses: Automation Tools for Beginners
September 1, 2025 - December 29, 2025
Co-translator of 'Practical Guide to Self-Defense – Kung Fu Iron Palm'
January 1, 2005 - December 29, 2025
Postgraduate Studies in Socio-Psychology
January 11, 2030 - December 29, 2025
Co-translator of 'Practical Guide to Self-Defense – Kung Fu Iron Palm'
January 1, 2005 - December 29, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Government