Hi, I’m Luke Carter, a Nashville-based designer and student-athlete pursuing a Bachelor of Business Administration with a Finance major. I combine my passion for graphic design and branding with a strategic business mindset, and I co-founded Corelytics Media Management to deliver digital branding and growth strategies for businesses and trainers. I love turning ideas into engaging visuals and measurable outcomes by analyzing engagement metrics and optimizing campaigns. As a student-athlete with NCAA Division I basketball experience, I thrive in high-performance teams and collaborative environments. I’m dedicated to leadership, discipline, and creative problem-solving, whether I’m designing social graphics, building a brand presence, or designing a website to support client growth.

Luke Carter

Hi, I’m Luke Carter, a Nashville-based designer and student-athlete pursuing a Bachelor of Business Administration with a Finance major. I combine my passion for graphic design and branding with a strategic business mindset, and I co-founded Corelytics Media Management to deliver digital branding and growth strategies for businesses and trainers. I love turning ideas into engaging visuals and measurable outcomes by analyzing engagement metrics and optimizing campaigns. As a student-athlete with NCAA Division I basketball experience, I thrive in high-performance teams and collaborative environments. I’m dedicated to leadership, discipline, and creative problem-solving, whether I’m designing social graphics, building a brand presence, or designing a website to support client growth.

Available to hire

Hi, I’m Luke Carter, a Nashville-based designer and student-athlete pursuing a Bachelor of Business Administration with a Finance major. I combine my passion for graphic design and branding with a strategic business mindset, and I co-founded Corelytics Media Management to deliver digital branding and growth strategies for businesses and trainers. I love turning ideas into engaging visuals and measurable outcomes by analyzing engagement metrics and optimizing campaigns.

As a student-athlete with NCAA Division I basketball experience, I thrive in high-performance teams and collaborative environments. I’m dedicated to leadership, discipline, and creative problem-solving, whether I’m designing social graphics, building a brand presence, or designing a website to support client growth.

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Language

English
Fluent

Work Experience

Co-Founder / Strategy & Operations Lead at Corelytics Media Management
August 1, 2025 - Present
Co-founded a media and marketing firm delivering digital branding and growth strategies. Analyzed engagement metrics to evaluate campaign performance and optimize client outcomes. Managed pricing, timelines, and client relationships while overseeing operational decisions. Designed and developed the website to support brand and client growth.
Graphic Design Employee / Head of Department at Whitehead Media Group
August 1, 2024 - March 1, 2025
Designed and delivered 30+ social media graphics per month for The Players’ Lounge using Adobe Photoshop. Enhanced brand engagement across platforms, notably increasing YouTube thumbnail views. Interacted with and marketed high-profile athletes’ brands (including Aaron Murray and Josh Dobbs).
Graphic Design Intern at 151 Creative
January 1, 2024 - July 1, 2024
Assisted the Tennessee Athletic Graphic Design department, specializing in digital art for sports teams. Created content with Adobe Photoshop for the Vol Hoops and other Vol athletic Instagram pages, posting 4 times per week and boosting engagement. Produced a billboard ad for Tennessee football’s new smokey grey uniforms for the 2024 season.
Graphic Design Intern at University of Tennessee Athletics Fan Experience
August 1, 2023 - January 1, 2024
Created stickers/buttons for 12 game days and designed game flyers and videoboard graphics using Illustrator, After Effects, and Photoshop. Coordinated game activities to enhance crowd experience during timeouts and halftime, increasing fan engagement and sales.
Data Entry Specialist at REA Inc.
June 1, 2023 - August 1, 2023
Digitized the company by scanning 500+ files and labeling them into a database to streamline operations. Scanned files and delivered them to their designated locations.
Student - Athlete at Lipscomb University NCAA Division I Men’s Basketball
August 1, 2024 - Present
Developed strong teamwork, discipline, and leadership skills in a high-performance environment. Motivated and interacted with student athletes and game attendees.
Practice Squad Player at Lady Vols Basketball
August 1, 2023 - June 1, 2024
Ran offense/defense against Lady Vols to help scout opponents and improve game strategy. Collaborated with coaching staff to fulfill team needs.

Education

Bachelor of Business Administration at Lipscomb University
January 11, 2030 - December 1, 2026
Bachelor of Science at University of Tennessee Haslam College of Business
August 1, 2023 - July 1, 2024

Qualifications

Introduction to Business Simternship Certification
January 11, 2030 - May 21, 2026
Bloomberg Market Concepts Certification
January 11, 2030 - May 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet