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A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands. I excel at translating business aims into inspiring cross-channel narratives that amplify brand identity, drive growth, and deliver impact across paid, owned, and earned media. I lead cross-functional teams with a collaborative hand and a keen eye for cultural relevance, influencer partnerships, and ambitious storytelling. From defining voice and editorial direction to launching integrated campaigns with high-profile partners, I’ve built cohesive experiences across social, web, app, CRM, events, and retail spaces. I’m energised by complex, multi-category programs and thrive in environments that blend strategy, creativity, and execution to deliver standout results for both business and consumer audiences.…A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands. I excel at translating business aims into inspiring cross-channel narratives that amplify brand identity, drive growth, and deliver impact across paid, owned, and earned media. I lead cross-functional teams with a collaborative hand and a keen eye for cultural relevance, influencer partnerships, and ambitious storytelling. From defining voice and editorial direction to launching integrated campaigns with high-profile partners, I’ve built cohesive experiences across social, web, app, CRM, events, and retail spaces. I’m energised by complex, multi-category programs and thrive in environments that blend strategy, creativity, and execution to deliver standout results for both business and consumer audiences.

Luke Raymond

Creative Director, Brand Strategist, Marketing Strategist, +7

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A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands. I excel at translating business aims into inspiring cross-channel narratives that amplify brand identity, drive growth, and deliver impact across paid, owned, and earned media. I lead cross-functional teams with a collaborative hand and a keen eye for cultural relevance, influencer partnerships, and ambitious storytelling. From defining voice and editorial direction to launching integrated campaigns with high-profile partners, I’ve built cohesive experiences across social, web, app, CRM, events, and retail spaces. I’m energised by complex, multi-category programs and thrive in environments that blend strategy, creativity, and execution to deliver standout results for both business and consumer audiences.…A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands. I excel at translating business aims into inspiring cross-channel narratives that amplify brand identity, drive growth, and deliver impact across paid, owned, and earned media. I lead cross-functional teams with a collaborative hand and a keen eye for cultural relevance, influencer partnerships, and ambitious storytelling. From defining voice and editorial direction to launching integrated campaigns with high-profile partners, I’ve built cohesive experiences across social, web, app, CRM, events, and retail spaces. I’m energised by complex, multi-category programs and thrive in environments that blend strategy, creativity, and execution to deliver standout results for both business and consumer audiences.

Available to hire

A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands. I excel at translating business aims into inspiring cross-channel narratives that amplify brand identity, drive growth, and deliver impact across paid, owned, and earned media. I lead cross-functional teams with a collaborative hand and a keen eye for cultural relevance, influencer partnerships, and ambitious storytelling.

From defining voice and editorial direction to launching integrated campaigns with high-profile partners, I’ve built cohesive experiences across social, web, app, CRM, events, and retail spaces. I’m energised by complex, multi-category programs and thrive in environments that blend strategy, creativity, and execution to deliver standout results for both business and consumer audiences.

Skills

Experience Level

Brand Identity

Expert

Email Marketing

Expert

CRM

Intermediate

Language

English

Fluent

Work Experience

Creative Strategist at Marks & Spencer

January 1, 2025 - Present

Freelance role leading social and content strategy for menswear projects; delivered integrated campaigns across PR, creative, and commercial teams; shaped events, partnerships, and brand narratives tied to key launches. Established influencer and creator partnerships, built a scalable content framework, and drove follower growth and category performance through data-informed decision making.

Head of Brand, Menswear at Farfetch

December 1, 2018 - December 1, 2021

Led global brand marketing for menswear across paid, owned, and earned channels; delivered full-funnel campaigns, influencer activations, and category-led storytelling; defined brand positioning and campaign strategy; owned the annual go-to-market calendar and seasonal narratives across touchpoints.

Senior Menswear Editor at Farfetch

December 1, 2018 - December 1, 2021

Defined menswear voice and editorial direction across digital to elevate brand identity; collaborated with product, design, and marketing to deliver cohesive storytelling and fashion content across channels.

Senior Menswear Editor at ASOS

April 1, 2016 - November 1, 2017

Led menswear editorial strategy and content production; launched and scoped Menswear fashion content across digital platforms; partnered with cross-functional teams to align editorial with business goals and seasonal campaigns.

Head of Fashion, Menswear at ASOS

November 1, 2017 - December 1, 2018

Defined and led menswear fashion direction across global brand marketing, including campaigns, partnerships, PR, and editorial; shaped the go-to-market calendar and seasonal storytelling; integrated cross-channel narratives across social, web, and CRM.

Head of Fashion, Menswear at ASOS

November 1, 2017 - December 1, 2018

Led global brand marketing for Menswear across paid, owned, and earned channels; delivered full-funnel campaigns, influencer activations, and category-led storytelling; defined voice and editorial direction to drive engagement and cultural relevance across all touchpoints.

Freelance Fashion Editor at ASOS

November 1, 2014 - April 1, 2016

Delivered fashion editorial content and digital storytelling for menswear; built partnerships with influencers and editors; contributed to editorial and product storytelling that supported launches and campaigns.

Fashion Editor at Freelance

July 1, 2010 - January 1, 2012

Freelance fashion editing across London-based publications; led editorial shoots, styling, and content planning for fashion features; collaborated with photographers and stylists.