Luke Raymond
A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands.
About
A creative marketing and brand lead with a 10+ year track record in shaping luxury marketplaces and high-street brands. I excel at translating business aims into inspiring cross-channel narratives that amplify brand identity, drive growth, and deliver impact across paid, owned, and earned media. I lead cross-functional teams with a collaborative hand and a keen eye for cultural relevance, influencer partnerships, and ambitious storytelling.
From defining voice and editorial direction to launching integrated campaigns with high-profile partners, I’ve built cohesive experiences across social, web, app, CRM, events, and retail spaces. I’m energised by complex, multi-category programs and thrive in environments that blend strategy, creativity, and execution to deliver standout results for both business and consumer audiences.
- 10 years' experience
- Joined April 2026
Skills· 9
Languages
- EnglishFluent
Industry experience
- Retail
- Media & Entertainment
- Professional Services
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Work experience· 8 roles
Freelance role leading social and content strategy for menswear projects; delivered integrated campaigns across PR, creative, and commercial teams; shaped events, partnerships, and brand narratives tied to key launches. Established influencer and creator partnerships, built a scalable content framework, and drove follower growth and category performance through data-informed decision making.
Defined menswear voice and editorial direction across digital to elevate brand identity; collaborated with product, design, and marketing to deliver cohesive storytelling and fashion content across channels.
Led global brand marketing for menswear across paid, owned, and earned channels; delivered full-funnel campaigns, influencer activations, and category-led storytelling; defined brand positioning and campaign strategy; owned the annual go-to-market calendar and seasonal narratives across touchpoints.
Education
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