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I'm a confident, results-driven Social Media Manager with a proven track record developing and executing innovative campaigns that work toward objectives and resonate with audiences. I enjoy creating engaging content and graphics, leading teams, and growing communities across European markets. I leverage strong data analysis to optimize performance and love taking on new challenges beyond my current role.…I'm a confident, results-driven Social Media Manager with a proven track record developing and executing innovative campaigns that work toward objectives and resonate with audiences. I enjoy creating engaging content and graphics, leading teams, and growing communities across European markets. I leverage strong data analysis to optimize performance and love taking on new challenges beyond my current role.

Luke Wheeler

Social Media Manager, Digital Marketer, Content Creator, +3

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I'm a confident, results-driven Social Media Manager with a proven track record developing and executing innovative campaigns that work toward objectives and resonate with audiences. I enjoy creating engaging content and graphics, leading teams, and growing communities across European markets. I leverage strong data analysis to optimize performance and love taking on new challenges beyond my current role.…I'm a confident, results-driven Social Media Manager with a proven track record developing and executing innovative campaigns that work toward objectives and resonate with audiences. I enjoy creating engaging content and graphics, leading teams, and growing communities across European markets. I leverage strong data analysis to optimize performance and love taking on new challenges beyond my current role.

Available to hire

I’m a confident, results-driven Social Media Manager with a proven track record developing and executing innovative campaigns that work toward objectives and resonate with audiences.

I enjoy creating engaging content and graphics, leading teams, and growing communities across European markets. I leverage strong data analysis to optimize performance and love taking on new challenges beyond my current role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Channel Manager at LAD Bible Group

November 1, 2023 - November 24, 2025

Source trending and engaging news stories for Instagram; created eye-catching headline graphics to align with the feed; edited viral videos by clipping, adding graphics and music; scheduled up to 15 posts a day including feed posts and Reels; worked reactively with current stories and coordinated with internal teams (commercial, editorial, original, other channel managers); developed and implemented a new news strategy in collaboration with other LAD Bible Group channel managers; managed and supported a team of Instagram channel managers; reported performance to senior team monthly; captain of the LAD Bible football team.

Social Media & Content Executive at JD PLC (Scotts Menswear)

February 28, 2023 - February 28, 2023

Managed social media and content across multiple channels; planned and produced engaging posts, copy, and visuals; scheduled content across platforms; analyzed performance and adjusted strategies; collaborated with commercial and editorial teams to ensure brand consistency; produced content for campaigns and maintained a steady stream of posts and reports.

Freelance Social Media Manager at Angel Watch

July 1, 2023 - July 1, 2023

Managed Instagram and TikTok accounts; created daily, informative content; edited video for TikTok and Reels; designed graphics to match social feeds; wrote detailed captions and blog copy; engaged with audience and reported post-performance metrics; implemented content ideas to drive growth and visibility.

Social Media Manager at Out There Media (Red Bull)

November 1, 2023 - November 1, 2023

Scheduling daily social media content across Instagram, Facebook, and TikTok; managing a team of editors to create high-quality content; developing and executing content strategies to meet objectives; crafting captions and copy; coordinating with internal teams (commercial, editorial) and sourcing influencers; implementing new content strategies and monitoring ROI; producing posts, reels, and other social assets; maintaining relationships with athletes and stakeholders; reporting results weekly and aligning with stakeholders.

Social Media Manager at IMG (NHL Europe)

February 1, 2026 - Present

Manage day-to-day publishing across Instagram with a focus on engagement, reach, and growth; lead multi-platform social strategy across Europe; align content with brand objectives; collaborate with content teams, graphic designers, and channel managers to drive performance.

Social Media Manager at Grail Talent

February 1, 2026 - Present

Lead multi-platform social media strategy across Instagram, TikTok, LinkedIn, Reddit, YouTube, and Circle; mentor the social media team; create and schedule daily content; optimize growth, engagement, and reach across all channels.

Social Media Manager at LAD Bible Group

November 1, 2023 - Present

Source trending news stories for Instagram; create eye-catching header graphics aligned with feed; monitor engagement and growth; manage community interactions and partners.

Social Media Manager at Out There Media

April 1, 2023 - November 1, 2023

Scheduled and managed social content across channels for Red Bull projects; led editors; collaborated with marketing teams; tracked performance and growth.

Social Media Manager at Angel Watch

April 1, 2023 - July 1, 2023

Managed Instagram accounts; created daily informative content; wrote captions; engaged with followers to build community.

Social Media & Content Executive at JD PLC (Scotts Menswear)

September 1, 2022 - February 1, 2023

Developed social media and content strategy; produced blog content and site copy; supported website traffic and engagement; created content in WordPress; collaborated with teams.

Freelance Social Media Manager at IMG (NHL Europe)

April 1, 2018 - August 1, 2020

Planned and executed social media campaigns; managed multiple accounts across Instagram; posted daily; tracked performance; collaborated with marketing teams.