Available to hire
Senior Product Designer with 20+ years of experience across complex B2B SaaS and enterprise platforms. Specialized in turning demanding domain processes into usable products, with strong focus on measurably reducing complexity to improve efficiency, clarity, and conversion.
Experienced in building and scaling design systems, partnering closely with product management and engineering in agile teams, and delivering workflow-heavy, role-based solutions across logistics, insurance, real estate, industry, and automotive.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
German
Fluent
English
Advanced
Work Experience
Senior Product Designer – Streckenheld (AI Platform / Logistics) | Process & Workflows at Streckenheld
September 1, 2025 - PresentDesigned role-based delivery assignment workflows for own fleet and partner carriers, including traceable status chains from pending to in delivery. Created AI-assisted route optimization where dispatchers review drive-time-optimized suggestions as drafts and apply them via one click. Built a central planning interface combining table view, map view, and route composition into a single workflow. Developed interactive prototypes to align new features early with stakeholders and engineering.
Senior Product UX/UI Designer (Design System & Component Library) at HDI Versicherung AG (Enterprise Insurance)
January 1, 2025 - PresentMigrated a complex Figma design system into Adobe XD and adapted it for internal enterprise applications. Built a modular library, unified typography, color tokens, and interaction patterns in a scalable system. Documented UI standards and supported cross-functional teams during rollout; established a shared design governance process to reduce inconsistencies and improve collaboration between design and development.
Senior Product UX/UI Designer at VALUE AG - SaaS Platform for Real Estate Valuation
December 31, 2024 - October 15, 2025Turned complex workflows into easy-to-navigate dashboards; ran usability tests and short design sprints to refine key interactions and make complex data easier to work with. Collaborated with product owners to tie UX improvements to activation and retention goals.
Senior Product Designer at VALUE AG (B2B Platform / Real Estate)
January 1, 2024 - January 1, 2024Designed a data-driven B2B platform for decision and analysis processes in the real-estate domain, improving efficiency by ~20%. Developed wireframes and interactive prototypes to validate complex domain requirements and process logic early with stakeholders.
Senior Product Designer – Design System & Governance at HDI
January 1, 2024 - January 1, 2025Built a cross-platform design system (components and design tokens) including governance to standardize multiple domain applications and speed up delivery. Defined unified UI/UX standards for scalability, accessibility, and reusability across multiple product modules.
Senior Product UX/UI Designer at HeyCar (E-Commerce, Automotiv)
December 31, 2023 - October 15, 2025Redesigned product pages and checkout flow to clarify purchase steps and build user trust. Used Mixpanel, Hotjar and A/B testing to identify drop-off points and validate design changes.
Senior Product UX/UI Designer at Expertlead, WorkGenius (SaaS)
December 31, 2022 - October 15, 2025Reworked onboarding and self-service assessment flows to simplify platform adoption; introduced simple testing cycles and feedback loops to measure feature adoption; created scheduling and evaluation interfaces that cut time-to-hire. Built early design-system foundations for scalability.
Senior Product Designer – E-Commerce & Conversion at HeyCar
January 1, 2022 - January 1, 2023Designed the full end-to-end purchase flow from product detail pages through checkout, success screen, and post-purchase communication, enabling dealers to sell 100,000 vehicles fully online with delivery. Reduced checkout abandonment by ~5% by analyzing drop-off patterns (analytics and UX research) and redesigning user guidance.
Senior Product UX/UI Designer at Aperto(IBM iX) / Fleetpool — Automotive Subscription MVP
December 31, 2021 - October 15, 2025Designed and refined key user flows for a B2C car subscription MVP; led user research and stakeholder workshops; created modular checkout with real-time pricing logic and flexible product bundles; introduced scalable component logic early to speed MVP delivery.
Senior Product UX Designer at Henkel Germany (Strategic UX Project)
December 31, 2021 - October 15, 2025Translated research insights and product data into clear UX recommendations; led collaborative workshops; created personas and journey maps; applied design-thinking frameworks to guide concept development.
UX Consultant – Audit & Compliance at TÜV SÜD (netinformCERT)
January 1, 2021 - January 1, 2021Conducted a UX analysis of a compliance-critical certification platform and derived concrete measures to improve transparency and process integrity.
Senior Product Designer – 0→1 Platform & System UX at Fleetpool (via Aperto / IBM iX)
January 1, 2021 - January 1, 2021Owned UX/UI for the dealer platform and developed a state-based lifecycle model as the MVP foundation. Built and maintained a service blueprint spanning six lifecycle phases and four systems (dealer ERP/DMS, marketplace, logistics) based on dealer interviews and stakeholder workshops. Aligned navigation with vehicle states to surface only operationally permitted actions, helping dealers find their way without guidance in early tests. Designed an AI-assisted decision layer that prioritizes tasks across vehicles and deadlines and suggests the next relevant steps in context in a transparent, trust-preserving way.
UX Research & Strategy at Henkel
January 1, 2021 - January 1, 2021Derived personas, usage patterns, and requirements from existing research findings. Translated research insights into product-ready UX concepts and user journeys for direct implementation.
Senior Product Designer – Platform & Matching Workflows at Expertlead / WorkGenius
January 1, 2021 - January 1, 2022Cut time-to-hire by a factor of 8 through a fundamental restructuring of assessment and matching flows. Designed scalable platform features from requirements analysis to MVP delivery, including assessment tools and scheduling UX.
Product UX/UI Designer at Netapp (Enterprise SaaS Decision Support Tool)
December 31, 2020 - October 15, 2025Designed a tool to help users compare products and make clearer choices; reworked the self-service journey; sketched key flows and tested their viability; partnered with developers to balance usability with technical accuracy. Outcome: users spent 30% less time searching, 18% more trust, and 12% higher conversion.
Product UX/UI Designer (Freelance) at HBS Broadcaster (B2B Booking platform)
December 31, 2020 - October 15, 2025Redesigned core parts of a new enterprise booking tool; simplified navigation and task flows; collaborated with developers to fix system limitations while keeping the interface simple and reliable.
Product UX/UI Designer (Freelance) at K.D. Feddersen (B2B Customer Portal / Order Management Platform)
December 31, 2020 - October 15, 2025Designed a B2B self-service portal inspired by SAP Fiori patterns; created clear task-driven interfaces for filtering, search, and communication; collaborated with product owners and developers to align usability with backend logic; improved operational efficiency by streamlining order handling and reducing support requests.
Product UX/UI Designer at HBS (Event Operations Platform)
January 1, 2020 - January 1, 2020Designed a modular platform for process-oriented workflows in the event and logistics domain. Translated multi-step planning, booking, and resource coordination workflows into role-based concepts with dashboards and scheduling support.
Senior Product Designer – Document Access & Role/Permission Logic at KD Feddersen
January 1, 2020 - January 1, 2020Rebuilt a self-service portal to increase order processing without support by ~10%. Restructured ordering, billing, and document processes into clearer, user-centered flows and designed information architecture aligned with usability testing.
Solopreneur at Reiskampagne – E-Commerce Startup (Thailand / Deutschland)
December 31, 2019 - October 15, 2025Co-founded an international e-commerce business focused on the sustainable direct trade of Thai rice for the German market. Created the visual brand identity and designed the online shop; supported supply chain, packaging, and Amazon listings; involved in logistics, shop management, and customer support.
Product UX/UI Designer – Guided Selling & Decision Support at NetApp
January 1, 2019 - January 1, 2020Designed UX for an enterprise decision-support platform helping customers evaluate and compare Data Fabric solutions by business value, cost structures, and infrastructure requirements. Structured complex multi-step evaluation workflows into guided decision journeys to reduce cognitive load. Designed decision matrices and interfaces translating technical configuration into business-oriented recommendations.
Co-Founder & Product Owner at Reiskampagne D2C E-Commerce (own company)
January 1, 2015 - January 1, 2018Founded and built an international D2C e-commerce business for sustainable direct import of Thai rice, owning end-to-end product development: brand, webshop, packaging design, supply chain, logistics, and customer support.
Sabbatical / International Stay
December 31, 2014 - October 15, 2025Sabbatical focused on cultural immersion, language learning, and preparation for a new professional direction in an international context.
UX/UI Designer at Travian Games
December 31, 2013 - October 15, 2025Designed UI elements including game menus, interfaces, icons, and in-game components; collaborated with game designers, art directors, and developers to ensure coherence; adapted UI across languages and devices; built and maintained a component-based UI library.
UX/UI Designer at Internations.org
December 31, 2012 - October 15, 2025Created structured guides and community features; collaborated on responsive UI designs and front-end integration.
Visual & Graphic Designer at Koch Media / Deep Silver
December 31, 2010 - October 15, 2025Designed official catalogs, promotional materials, and UI for a mobile MMOG project; collaborated with marketing and production partners.
Motion Design Praktikant at Sky Deutschland – On-Air Design
December 31, 2008 - October 15, 2025Assisted in editing trailers and feature segments; supported motion graphics production and on-air asset creation.
Visual Designer at X-Space GmbH, Design Agency
December 31, 2008 - October 15, 2025Developed visual concepts for client projects; designed user interfaces and visual assets, led creative process end-to-end.
Screendesigner (Internship) at Gölz & Schwarz
December 31, 2005 - October 15, 2025Created an animated intro and UI for internal applications; collaborated with developers to implement designs.
Education
Certified Advertising and Communication Designer at Visual Communication Design, Munich
January 1, 2001 - December 31, 2004Certified Advertising and Communication Designer at Munich
January 1, 2001 - January 1, 2004Qualifications
Industry Experience
Software & Internet, Gaming, Media & Entertainment, Real Estate & Construction, Professional Services, Retail, Financial Services, Transportation & Logistics, Consumer Goods, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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