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I am a digital marketing executive with over 4 years of experience in social media management, SEO, performance marketing, paid advertising, creative direction, and website development across industries including travel & tourism, architecture, EdTech, food delivery, and recreation. With a background in architecture and urban planning, I now focus on delivering digital marketing that improves visibility and generates qualified leads.…I am a digital marketing executive with over 4 years of experience in social media management, SEO, performance marketing, paid advertising, creative direction, and website development across industries including travel & tourism, architecture, EdTech, food delivery, and recreation. With a background in architecture and urban planning, I now focus on delivering digital marketing that improves visibility and generates qualified leads.

Luladay Yemane

Graphic Designer, Brand Designer, Content Creator, +4

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I am a digital marketing executive with over 4 years of experience in social media management, SEO, performance marketing, paid advertising, creative direction, and website development across industries including travel & tourism, architecture, EdTech, food delivery, and recreation. With a background in architecture and urban planning, I now focus on delivering digital marketing that improves visibility and generates qualified leads.…I am a digital marketing executive with over 4 years of experience in social media management, SEO, performance marketing, paid advertising, creative direction, and website development across industries including travel & tourism, architecture, EdTech, food delivery, and recreation. With a background in architecture and urban planning, I now focus on delivering digital marketing that improves visibility and generates qualified leads.

Available to hire

I am a digital marketing executive with over 4 years of experience in social media management, SEO, performance marketing, paid advertising, creative direction, and website development across industries including travel & tourism, architecture, EdTech, food delivery, and recreation.

With a background in architecture and urban planning, I now focus on delivering digital marketing that improves visibility and generates qualified leads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Amharic

Intermediate

Work Experience

Creative & Communication Lead at EriEthio Women Network

August 1, 2025 - Present

Designed social media posters and marketing collaterals for community events and assisted the founder hosting webinars. Built content strategies that drove over 50,000 organic impressions across social media.

Social Media Specialist & Content Writing Specialist at Abdulla Bin Zayed Investment Group

March 1, 2025 - Present

Built marketing strategies that increased monthly revenue by 50%, managed social media accounts for 5 companies in the group, generating AED 70,000 in monthly profit through digital marketing. Planned and executed PPC campaigns on Meta, Google, TikTok, and LinkedIn, generating 900+ qualified leads quarterly at a 25% lower cost per lead. Boosted organic clicks by 70% through meta title/description optimization and SEO-friendly blog and guest post content. Implemented on-page SEO (content optimization, internal linking) and off-page SEO (backlink building) to improve domain authority. Designed graphics for social media and PR collaterals. Assisted in creative direction of corporate videos, TVCs, and Reels. Grew Instagram reach and Google My Business profile with strong engagement. Managed influencer marketing collaborations for brand awareness campaigns.

Brand Developer & Admin Assistant to CEO at Chronora Watches

December 1, 2024 - February 28, 2025

Developed and designed the full brand guideline for the company’s identity. Managed the brand’s ongoing presence and visual consistency across all touchpoints. Assisted the CEO with business registration processes and administrative operations. Collaborated with e-commerce developers on product listing and online store front setup.

Digital Marketing Executive at HAHO Learn

September 1, 2024 - December 31, 2024

Wrote ad copy tailored to each client’s target audience, increasing CTR. Conducted keyword research, monitored and analyzed PPC performance (Meta and Google Ads), and made data-driven adjustments that boosted lead conversions by 30%.

Digital Marketing Manager at MyEkub

April 1, 2024 - November 30, 2024

Designed and executed campaigns that resulted in 2,000 app downloads through targeted conversion strategies. Achieved over 1M reach and 11,000 clicks through influencer partnerships, consistently meeting campaign reach targets.

PR & Professional Development Director at Rotaract / RYLA

July 1, 2023 - July 31, 2024

Organized 2 leadership training cohorts in collaboration with personal development and skills coaches. Managed all communications and outreach as PR Director for the program.

Corporate Graphic Designer at Bekdes Group

August 1, 2022 - March 31, 2024

Designed logos and managed brand identities for multiple entities within the corporate group. Created marketing collaterals including banners, social media designs, brochures, and company profiles. Created UGC and VSL video content that performed well in business niches.

Intern Architect at Alebel Desta Consulting Architects & Engineers

April 1, 2020 - March 31, 2021

Assisted with architectural design, conceptual model making, and residential design projects. Built conceptual scale models and produced mosaic artwork as part of design presentations.

Freelance Graphic Designer & Architectural Designer at Upwork

January 1, 2020 - Present

Delivered graphic design projects including image manipulation and apparel design for international clients.