Available to hire
Hi, I’m Lulu E. Briega, a creative writer and editor with extensive experience crafting and reviewing short- and long-form content. I thrive on storytelling and content strategy, with a keen eye for clarity and accuracy.
I’ve managed freelance projects with global marketing teams, delivering high-quality content under tight deadlines. I’m committed to professional standards through my membership with the Chartered Institute of Editing & Proofreading (CIEP) and to refining content to meet style guidelines and briefs.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance WordPress Content & SEO Support at ivee.jobs (return-to-work platform)
July 1, 2025 - PresentUploads weekly blogs via WordPress with on-page SEO elements; develops content writing guidelines to support a future marketing brand bible.
Volunteer - SEO Content Contributor at ivee.jobs (return-to-work platform)
July 1, 2025 - October 24, 2025Uses Google Search Console and Semrush to review content performance, writes and optimises career re-entry articles, and develops an SEO content strategy with the Marketing Lead that contributed to over 1 million Google Search impressions within five months.
Freelance Content Editor for TopCV at Career.io (CV-writing and interview prep platform)
March 1, 2024 - PresentProofreads and edits 16,000+ words/month, ensuring content is clear, on-brand, engaging, and error-free; collaborates with UK-based writers and coordinates with European and US teams to refine briefs.
Freelance English Editor & Writer at Zing Asia Limited
September 1, 2023 - PresentDevelops high-quality, targeted B2B and B2C content (5,000+ words/month) for HK-based organisations; writes and edits social media posts, website copies, emails, and event materials.
Senior English Editor at Zing Asia Limited
September 30, 2023 - October 24, 2025Led the agency’s English freelance writing team (15,000 words/month); developed content strategies with the HK team, helping secure five major client accounts; collaborated with clients across multiple sectors.
HR Communications Supervisor at SEAOIL Philippines, Inc.
December 31, 2020 - October 24, 2025Championed a consistent brand voice; oversaw a team of communication specialists and managed the editorial calendar for Workplace by Facebook; contributed to COVID-19 campaigns and surveys.
HR Communications Specialist at SEAOIL Philippines, Inc.
October 31, 2019 - October 24, 2025Created and managed content, consistently meeting KPI targets for two years; wrote the CEO's weekly thought leadership emails; evaluated HR SaaS tools to improve hiring and payroll workflows.
Corporate Communications Officer at Conti’s Specialty Foods, Inc.
September 30, 2017 - October 24, 2025Developed internal and external content; coordinated with stakeholders to ensure message accuracy; contributed to branding guidelines and training modules; updated marketing assets.
Social Media Content Project Manager at Conti’s Specialty Foods, Inc.
December 31, 2015 - October 24, 2025Led online presence upgrade with new website and social media content; created an FAQs guidebook for external agency use to improve response efficiency.
Operations Support Communication & Documentation Specialist at Conti’s Specialty Foods, Inc.
July 31, 2013 - October 24, 2025Developed user-friendly training materials; revised customer feedback forms and automated summary sheets, reducing report turnaround from four weeks to 24 hours.
Public Relations Writer at CID Communication, Inc.
July 31, 2011 - October 24, 2025Wrote speeches, press releases, and marketing copy for high-profile local and international organisations; contributed to award-winning PR campaigns.
Freelance WordPress Content & SEO Support at ivee.jobs
July 1, 2025 - PresentUploads weekly blogs via WordPress, ensuring all on-page SEO elements are in place (e.g. metas, internal links, slugs, tags, etc.). Develops content writing guidelines to support the creation of a future marketing brand bible.
Volunteer - SEO Content Contributor at ivee.jobs
December 1, 2024 - July 1, 2025Used Google Search Console and Semrush to review content performance, assess keyword strength, and suggest improvements. Wrote and optimised career re-entry articles using SEO best practices and analytics tools. Developed an SEO content strategy with the Marketing Lead to help improve brand visibility, supporting efforts that led to over 1 million Google Search impressions within five months.
Freelance English Copywriter & Editor at Zing Asia Limited
September 1, 2023 - PresentDrafts high-quality, targeted B2B and B2C content (5,000+ words/month) for various technology, property, education, and healthcare organisations headquartered in Hong Kong. Writes and edits compelling social media posts, feature stories, website copies, emails, and event promotional campaign materials to drive engagement and fulfil marketing objectives.
Senior English Editor at Zing Asia Limited
January 1, 2021 - September 1, 2023Led the agency’s English freelance writing team, overseeing English content writing, editing, and translation projects (15,000 words/month), including feature articles, success stories, social media posts, speeches, and scripts. Developed content strategies with the Hong Kong team, helping secure five major client accounts. Worked with a wide range of high-profile clients across the public, higher education, property, non-profit, aviation, retail, hospitality, technology, logistics, and insurance sectors.
Freelance Content Editor for TopCV at Career.io
March 1, 2024 - September 1, 2025Proofread and edited 16,000+ words/month, ensuring that new and existing content are clear, on-brand, engaging, and error-free. Collaborated with UK-based writers, providing them SEO guidance and constructive feedback. Coordinated with the SEO and content teams in Europe and the US to refine briefs.
HR Communications Supervisor at SEAOIL Philippines, Inc.
October 1, 2019 - December 1, 2020Championed a consistent brand voice and messaging by developing communication guidelines. Oversaw a team of communication specialists, managing the editorial calendar for Workplace by Facebook to deliver up-to-date and engaging stories and materials. As part of the core COVID-19 task force, developed communication campaigns and conducted surveys, sourcing timely and relevant content for employees and stakeholders during the pandemic.
HR Communications Specialist at SEAOIL Philippines, Inc.
April 1, 2018 - October 1, 2019Created and managed various content, consistently meeting KPI targets for two years. Hand-picked to write the CEO's weekly thought leadership articles, integrating industry trends and insights to engage diverse audiences across generations. Researched, implemented, and evaluated HR SaaS tools, enhancing hiring and payroll workflows.
Corporate Communications Officer at Conti’s Specialty Foods, Inc.
January 1, 2016 - September 1, 2017Developed internal and external content, coordinating with key stakeholders and SMEs to ensure accuracy of critical messages. Facilitated the copywriting of the company’s new branding guidelines and developed training modules and updated marketing assets.
Social Media Content Project Manager at Conti’s Specialty Foods, Inc.
January 1, 2014 - December 1, 2015Led the company’s online presence upgrade by creating new website and social media content. Created an FAQs guidebook for external agency use, improving response efficiency.
Operations Support Communication & Documentation Specialist at Conti’s Specialty Foods, Inc.
July 1, 2011 - July 1, 2013Developed user-friendly training materials, simplifying complex processes for employees. Revised customer feedback forms and automated summary sheets, reducing customer feedback report turnaround from four weeks to 24 hours.
Public Relations Writer at CID Communication, Inc.
July 1, 2009 - July 1, 2011Wrote high-quality speeches, press releases, and marketing copies for high-profile local and international organisations. Contributed to award-winning PR campaigns recognised at the Philippine Quill Awards.
Education
Bachelor of Arts in Organizational Communication at University of the Philippines
January 1, 2005 - December 31, 2009Certificate of Higher Education (CertHE) in Public Relations at Comparable UK qualifications
January 11, 2030 - October 24, 2025Bachelor of Arts in Organizational Communication at University of the Philippines
January 1, 2005 - January 1, 2009Qualifications
Semrush Academy - Role of Content
January 1, 2024 - October 24, 2025Google Digital Marketing & E-Commerce Certification
January 1, 2023 - October 24, 2025Wharton School - Strategic Management Professional Certificate
January 1, 2020 - October 24, 2025Semrush Academy - Role of Content
January 1, 2024 - December 16, 2025Google - Digital Marketing & E-Commerce Certification
January 1, 2023 - December 16, 2025Wharton School - Strategic Management Professional Certificate
January 1, 2020 - December 16, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other, Healthcare, Retail, Travel & Hospitality, Transportation & Logistics, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Writer
We have the best writer experts on Twine. Hire a writer in Cardiff today.