LUMI.A STUDIO

Available to hire

I’m Ariana, the Creative Director behind LUMI.A STUDIO, a creative studio focused on fashion, beauty and visual storytelling.

About

I’m Ariana, the Creative Director behind LUMI.A STUDIO, a creative studio focused on fashion, beauty and visual storytelling. I develop concepts, campaigns and visual worlds through creative direction, art direction, styling and generative AI. My approach combines a strong fashion background with emerging technologies to create distinctive visual identities, imagery and moving-image experiences for brands.

  • Joined September 2026

Languages

  • PortugueseFluent
  • EnglishBeginner
  • ItalianBeginner

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Telecommunications

Projects · 7

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. #branding #photo #artistIA #beauty #explainervideo

  • Art Director
  • Creative Director
  • Visual Effects Artist

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. #branding #photo #artistIA #beauty

  • Art Director
  • Creative Director
  • Visual Effects Artist

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. #branding #photo #artistIA #beauty

  • Art Director
  • Creative Director
  • Visual Effects Artist

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. #branding #photo #artistIA #beauty

  • Art Director
  • Creative Director
  • Visual Effects Artist

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development.

  • Art Director
  • Creative Director
  • Visual Effects Artist

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. #branding #photo #artistIA #beauty

  • Art Director
  • Creative Director
  • Visual Effects Artist

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world where beauty, materiality and product interact within the same composition. The project was developed through an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. #branding #photo #artistIA #beauty #explainervideo

  • Art Director
  • Creative Director
  • Visual Effects Artist

Work experience

Creative Director & Art Director · LUMI.A STUDIOMar 2026 – Present · 9 mos

Creative direction and art direction for fashion, beauty and lifestyle brands. Developing visual concepts, campaigns and visual worlds through styling, art direction and generative AI. Leading projects from concept development and visual research to final image and moving-image direction, with a focus on composition, lighting, materials, styling and brand identity.

Costume Designer / Stylist · freelanceJun 2023 – Present · 3 yrs 6 mos

Costume design and styling for television productions, reality shows, entertainment programs

Stylist — Fashion & Advertising Campaigns · FreelanceAug 2022 – Present · 4 yrs 4 mos

Fashion styling for advertising campaigns, editorial productions and branded content for fashion and lifestyle brands. Responsible for concept interpretation, wardrobe research, sourcing, look development and on-set styling, working closely with photographers, creative teams and production.

Education

Technical Degree in Fashion · Belas Artes2019 – 2020
Creative Direction, AI & Visual Storytelling · Human2025 – 2026

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