Luo Jia Qi

Managed overseas social media accounts and content creation. Produced 50+ end-to-end posts, optimized content strategy and posting cadence based on performance data, and drove 5K+ follower growth while improving brand reach and engagement. Supported client communications, marketing proposals, and business negotiation processes, contributing to 10+ corporate partnership signing initiatives. Conducted 10+ market and client research reports and delivered data-driven insights for business strategy, client engagement, and partnership development.

Contributed to brand strategy, positioning, and go-to-market planning from 0 to 1, supporting expansion to 8 franchise locations. Managed domestic and international social media growth, including content planning, video production, and brand asset design, growing the audience to 50K+ followers. Built and optimized supplier partnerships and internal operating workflows to improve execution efficiency via standardized processes and team coordination. Leveraged market and consumer insights to optimize product and service strategy and executed integrated marketing campaigns to drive brand awareness and customer acquisition. Managed brand reputation and crisis communication.

Executed the “Earth Hour” global social media campaign, producing 20+ bilingual content pieces across multiple platforms. Managed content planning, visual design, publishing schedule, and social media operations, generating 10K+ impressions and 1K+ user engagements.