Luong Tran Bao Ngoc

Owned hands-on multi-channel performance marketing across Meta, Google, TikTok, and Shopee Ads for three major consumer electronics brands. Conducted funnel experimentation and CRO through A/B testing on e-commerce storefronts, ad creatives, and landing/touchpoint pages to improve full-funnel conversion. Partnered with commercial teams on product catalog adjustments, pricing, and bidding mechanics during mega-campaign periods to maximize GMV and gross profit. Built and monitored real-time Looker Studio dashboards and translated complex reporting into weekly execution plans. Managed a $2M annual budget across multiple brands; drove 20% increase in full-source revenue while reducing CIR by 15%.

Led PPC operations for global markets, managing Amazon PPC campaigns tailored to competitive international markets including Japan and Europe (UK, DE, FR, IT, ES). Managed dynamic budgets and inventory alignment by monitoring multi-million JPY/EUR ad spend daily and adjusting bids in near real-time based on inventory turnover. Ensured strict TACOS guardrails to protect profitability. Scaled Japan marketplace ad-driven revenue by +35% YoY while maintaining TACOS below 12%. Improved overall PPC ACOAS by 18% through negative targeting, search term isolation, and automated bidding algorithm optimization.

Managed end-to-end performance media activation across Meta and Google to drive full-funnel objectives including user acquisition, retention, and app engagement using data-driven budget allocation. Co-developed and optimized landing pages, campaign modules, and product assortments to improve user experience (UX/UI) and increase product/brand visibility in-app. Led creative strategy and A/B testing across digital channels, refining visual and copy messaging to maximize CTR. Optimized app store presence and implemented ASO strategies plus on-ground initiatives to expand organic user acquisition and improve conversion rate from external touchpoints. Directed a $1–2M monthly media budget for full-funnel activation, increasing DAU by +17% and orders by +15% while maintaining strict ROI and target alignment; increased product page view rate and purchase rate by +10% via landing page layout improvements.