Hi, I’m Lupita Luciana a beauty professional with years of experience in the industry. My journey started with a passion for makeup and skincare, and over time it evolved into a deep understanding of beauty from both a creative and technical perspective. I’ve studied skincare and formulation, which allows me to understand ingredients, how they work, and how they benefit the skin. This helps me approach beauty not just from trends but from science and consumer needs. Professionally, I’ve also worked in e-commerce, handling everything from uploading product listings, writing clear and compelling product descriptions, to making sure information is accurate and conversion-driven. Alongside that, I create content to attract viewers, build trust, and strengthen branding across digital platforms. What makes me stand out? I combine beauty expertise, ingredient knowledge, and hands-on experience in content and e-commerce allowing me to bridge creativity, education, and strategy. I don’t just present a product but i tell a story that feels relatable, credible, and visually appealing.

Lupita Setiawan

Hi, I’m Lupita Luciana a beauty professional with years of experience in the industry. My journey started with a passion for makeup and skincare, and over time it evolved into a deep understanding of beauty from both a creative and technical perspective. I’ve studied skincare and formulation, which allows me to understand ingredients, how they work, and how they benefit the skin. This helps me approach beauty not just from trends but from science and consumer needs. Professionally, I’ve also worked in e-commerce, handling everything from uploading product listings, writing clear and compelling product descriptions, to making sure information is accurate and conversion-driven. Alongside that, I create content to attract viewers, build trust, and strengthen branding across digital platforms. What makes me stand out? I combine beauty expertise, ingredient knowledge, and hands-on experience in content and e-commerce allowing me to bridge creativity, education, and strategy. I don’t just present a product but i tell a story that feels relatable, credible, and visually appealing.

Available to hire

Hi, I’m Lupita Luciana a beauty professional with years of experience in the industry. My journey started with a passion for makeup and skincare, and over time it evolved into a deep understanding of beauty from both a creative and technical perspective.

I’ve studied skincare and formulation, which allows me to understand ingredients, how they work, and how they benefit the skin. This helps me approach beauty not just from trends but from science and consumer needs.

Professionally, I’ve also worked in e-commerce, handling everything from uploading product listings, writing clear and compelling product descriptions, to making sure information is accurate and conversion-driven. Alongside that, I create content to attract viewers, build trust, and strengthen branding across digital platforms.

What makes me stand out?
I combine beauty expertise, ingredient knowledge, and hands-on experience in content and e-commerce allowing me to bridge creativity, education, and strategy. I don’t just present a product but i tell a story that feels relatable, credible, and visually appealing.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Professional Makeup Artist at Lupita Luciana Beauty / Self-employed
January 1, 2015 - November 24, 2025
Wedding, engagement and photo shoots for local brands; teacher of makeup classes.
Brand Manager Assistant & Product Development at Lucielle Beauty
December 31, 2024 - December 31, 2024
Supported brand management and product development, contributed to branding and marketing materials.
Operations Manager at PT Delucel Kreasi Mode & Kecantikan
January 1, 2023 - November 24, 2025
Overseeing operations for fashion & beauty brand, coordinating product launches and processes.
Social Media Strategist at Beauty & Skin Care Niche
January 1, 2024 - November 24, 2025
Developed social media strategy, content calendar, and growth initiatives for beauty/skincare niche.
Brand Manager Assistant & Product Development at Lucielle Beauty
January 1, 2024 - January 1, 2024
Assisted brand management and product development for Lucielle Beauty
Social Media Strategist at Beauty & Skin Care Niche
January 1, 2025 - January 1, 2025
Developed social media strategy and content direction for beauty and skincare niche

Education

Diploma in Natural Skin Care Formulation; Advanced Certificate in High Performance Serum Formula at London Academy of Freelance Makeup / Academy of Natural Skin Care
January 11, 2030 - November 24, 2025
Diploma in Natural Skin Care Formulation at School of Natural Skin Care / London Academy of Freelance Makeup
January 11, 2030 - November 24, 2025
Advanced Certificate in High Performance Serum Formulation at London Academy of Freelance Makeup
January 11, 2030 - November 24, 2025

Qualifications

Diploma in Natural Skin Care Formulation
January 11, 2030 - November 24, 2025
Advanced Certificate in High Performance Serum Formula
January 11, 2030 - November 24, 2025
Finalist of Fashion Design Competition Plaza Senayan Palm Award
January 1, 2012 - December 31, 2012
Winner Fancy Makeup by Ultima II, Surabaya
January 1, 2010 - December 31, 2010
2nd Winner Party Makeup by PAC, Surabaya
January 1, 2009 - December 31, 2009
3rd Runner Up Bridal Makeup Competition, Jakarta
January 1, 2005 - December 31, 2005

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Consumer Goods, Education