Hello, I’m a performance video editor specialising in direct-response creatives for DTC and consumer brands including Vrbo, Bevel, Muzz and Heights. My editing focuses on what converts: strong hooks in the first 1–3 seconds, strategic pattern interrupts, clear visual hierarchy, and pacing that guides viewers to take action. I stay up to date with Meta trends, iterate quickly based on feedback, and performance data, and consistently deliver on deadline. Execution-wise, I use Adobe Premiere Pro, After Effects, and Photoshop to deliver assets with captions, motion graphics, sound design, and clear CTAs. I can also source footage, and b-roll that strengthen the message. I’d welcome the opportunity to speak further about this role and show how my skills can be a strong fit for your team. Best, Jessica

Jessica Lurel

Hello, I’m a performance video editor specialising in direct-response creatives for DTC and consumer brands including Vrbo, Bevel, Muzz and Heights. My editing focuses on what converts: strong hooks in the first 1–3 seconds, strategic pattern interrupts, clear visual hierarchy, and pacing that guides viewers to take action. I stay up to date with Meta trends, iterate quickly based on feedback, and performance data, and consistently deliver on deadline. Execution-wise, I use Adobe Premiere Pro, After Effects, and Photoshop to deliver assets with captions, motion graphics, sound design, and clear CTAs. I can also source footage, and b-roll that strengthen the message. I’d welcome the opportunity to speak further about this role and show how my skills can be a strong fit for your team. Best, Jessica

Available to hire

Hello, I’m a performance video editor specialising in direct-response creatives for DTC and consumer brands including Vrbo, Bevel, Muzz and Heights.
My editing focuses on what converts: strong hooks in the first 1–3 seconds, strategic pattern interrupts, clear visual hierarchy, and pacing that guides viewers to take action.
I stay up to date with Meta trends, iterate quickly based on feedback, and performance data, and consistently deliver on deadline.
Execution-wise, I use Adobe Premiere Pro, After Effects, and Photoshop to deliver assets with captions, motion graphics, sound design, and clear CTAs. I can also source footage, and b-roll that strengthen the message.
I’d welcome the opportunity to speak further about this role and show how my skills can be a strong fit for your team.
Best,
Jessica

See more

Language

English
Fluent
French
Fluent

Work Experience

Freelance Performance Video Editor at Self-employed
January 1, 2022 - Present
Video editing and creation for DTC and consumer brands across TikTok, Meta, and Google; clients include VRBO, OFGEM, Heights, Bounce, and Bevel; works from provided or self-sourced footage; adds voiceover, sound design, and motion graphics to produce video that communicates clearly and drives conversions.
Freelance Performance Video Editor at Self-employed / Freelance
January 1, 2022 - Present
Video editing and creation for DTC and consumer brands across TikTok, Meta, and Google. Clients include VRBO, OFGEM, Heights, Bounce, and Bevel among others. Works from provided or self-sourced footage. Adds voiceover, sound design, and motion graphics to produce video that communicates clearly and drives conversions.

Education

MA Filmmaking at London Film School
March 8, 2013
Master of Arts Filmmaking at The London Film School
January 11, 2030 - April 9, 2026
Certificate in Filmmaking at New York University – SCPS
January 11, 2030 - April 9, 2026
Master 1 Private Law at University of Versailles Saint Quentin
January 11, 2030 - April 9, 2026
Master of Arts in Filmmaking at The London Film School
January 11, 2030 - April 9, 2026
Certificate in Film Production at New York University – SCPS
January 11, 2030 - April 9, 2026
Master 1 in Private Law at Université de Versailles
January 11, 2030 - April 9, 2026
Master of Arts in Filmmaking at The London Film School
January 11, 2030 - April 14, 2026
Certificate in Filmmaking at New York University – SCPS
January 11, 2030 - April 14, 2026
Master 1 Private Law at University of Versailles Saint-Quentin
January 11, 2030 - April 14, 2026

Qualifications

Master of Arts in Filmmaking
January 11, 2030 - April 9, 2026
Certificate in Film Production
January 11, 2030 - April 9, 2026
Master 1 in Private Law
January 11, 2030 - April 9, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet, Retail, Professional Services
    Rowman and Littlefield - corporate

    A corporate video I filmed and edited. The video was used to keep their viewers informed about the latest publications. The video was published on their social media platforms.

    #FOMO campaign for Vrbo/HomeAway

    I wrote, directed and edited this commercial for VRBO (formerly known as HomeAway). The goal was to encourage millennials to book a weekend away quickly and easily through the Vrbo platform. The theme was #FOMO to encourage people to get the most out of life.