LV

Laurent Vicherd

Available to hire

I’m Laurent Vicherd, an Art Director and AI filmmaker focused on cinematic brand storytelling.

About

I’m Laurent Vicherd, an Art Director and AI filmmaker focused on cinematic brand storytelling. With over 20 years of experience in visual creation—from web and graphic design to illustration—I build compelling visual worlds that feel premium, coherent, and ready for production.

Since January 2026, I’ve specialized in cinematic previsualization using AI image and video for premium brands and agencies. I develop art direction and visual narratives through motion design and advanced creative tools, combining image, framing, and color sensibilities to help teams explore concepts faster and make stronger creative decisions.

  • 26 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Consumer Goods
  • Retail
  • Software & Internet

Work experience· 4 roles

Art Director & Visual World-Building (AI & Motion Design) · Freelance — LV Concept StudioJan 2026 – Present · 11 mos

Cinematic previsualization of brand campaigns using AI image and video to support creative direction before production. Develop art direction and visual storytelling through video content, motion design, and advanced creative tools. Explore new creative approaches combining image, motion, and emerging technologies to accelerate concept validation for premium agencies.

Freelance Graphic Designer & Illustrator · FreelanceSep 2020 – Dec 2025 · 5 yrs 4 mos

Created visuals, illustrations, and graphic content across multiple communication media. Collaborated with clients on visual identity, ecommerce, and digital communication projects. Produced illustration work including packaging illustration for Café Bustelo (via an agent for Publicis New York, 2022). Strengthened expertise in composition, image sensibility, and visual storytelling.

Web Designer · SignalsJan 2016 – Feb 2021 · 5 yrs 2 mos

Produced web mockups and built HTML/CSS layouts for digital communication.

Freelance Web Designer · 1stdibsJan 1999 – Jan 2015 · 16 yrs 1 mo

Education

Professional Bachelor's Degree — Multimedia Creation · University of La Rochelle2016 – 2026

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