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I'm Lydia Irving, a Perth-based graphic designer with hands-on studio and agency experience across branding, digital and print design. With a particular flair for organic, hand-drawn illustration, I can integrate graphic design and illustration seamlessly for your needs. I collaborate with clients to deliver cohesive visual assets using the Adobe Creative Suite. I'm highly organized, proactive, and comfortable jumping into fast-paced creative environments, following direction while managing tasks independently. I'm excited to contribute to a talented team and help build brands through thoughtful and clever design.…I'm Lydia Irving, a Perth-based graphic designer with hands-on studio and agency experience across branding, digital and print design. With a particular flair for organic, hand-drawn illustration, I can integrate graphic design and illustration seamlessly for your needs. I collaborate with clients to deliver cohesive visual assets using the Adobe Creative Suite. I'm highly organized, proactive, and comfortable jumping into fast-paced creative environments, following direction while managing tasks independently. I'm excited to contribute to a talented team and help build brands through thoughtful and clever design.

Lydia Irving

Graphic Designer, Brand Designer, Content Designer, +6

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I'm Lydia Irving, a Perth-based graphic designer with hands-on studio and agency experience across branding, digital and print design. With a particular flair for organic, hand-drawn illustration, I can integrate graphic design and illustration seamlessly for your needs. I collaborate with clients to deliver cohesive visual assets using the Adobe Creative Suite. I'm highly organized, proactive, and comfortable jumping into fast-paced creative environments, following direction while managing tasks independently. I'm excited to contribute to a talented team and help build brands through thoughtful and clever design.…I'm Lydia Irving, a Perth-based graphic designer with hands-on studio and agency experience across branding, digital and print design. With a particular flair for organic, hand-drawn illustration, I can integrate graphic design and illustration seamlessly for your needs. I collaborate with clients to deliver cohesive visual assets using the Adobe Creative Suite. I'm highly organized, proactive, and comfortable jumping into fast-paced creative environments, following direction while managing tasks independently. I'm excited to contribute to a talented team and help build brands through thoughtful and clever design.

Available to hire

I’m Lydia Irving, a Perth-based graphic designer with hands-on studio and agency experience across branding, digital and print design. With a particular flair for organic, hand-drawn illustration, I can integrate graphic design and illustration seamlessly for your needs.

I collaborate with clients to deliver cohesive visual assets using the Adobe Creative Suite. I’m highly organized, proactive, and comfortable jumping into fast-paced creative environments, following direction while managing tasks independently.

I’m excited to contribute to a talented team and help build brands through thoughtful and clever design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative / Brand Designer at PPC Creative

November 1, 2024 - March 1, 2025

Graphic Designer & Digital Marketing Assistant at Carrie Elspeth Jewellery / Eleven’s Bar Campaigns (Freelance)

November 1, 2023 - November 1, 2024

Planned and delivered recurring social-led campaigns for Eleven's Bar, driving weekly sell-out events and extending campaigns across Facebook and Instagram. Created brand identities and logos for clients across hospitality, finance, photography and gaming sectors; designed bespoke wedding stationery and illustrated venue artwork; managed the concept-to-print workflow for ongoing clients.

Graphic Designer & Digital Marketing Assistant at Carrie Elspeth Jewellery

November 1, 2023 - November 1, 2024

Created brand identities and logos for clients across hospitality, finance, photography and gaming sectors, including Bridging Finance Consultancy and Astella Jewellery. Designed bespoke wedding stationery and illustrated venue artwork for multiple ongoing clients, guiding the process from concept and client consultation to print production. Led social-led campaigns, including Eleven's Bar, driving engagement on Facebook and Instagram; produced assets for coordinated website and print collateral. Built brand identities and logos for clients across hospitality, finance, photography and gaming sectors to ensure cohesive marketing.

Brand Designer / Creative & Strategy Professional at Carrie Elspeth Jewellery

November 1, 2023 - November 1, 2024

Creative and strategic professional with 3+ years’ experience across in-house, agency, freelance and internship environments, delivering brand identities, marketing campaigns, and ecommerce assets. Experience in supporting sales growth, launching CMS platforms, and delivering multi-channel digital and print campaigns from concept to execution. Managed client relationships, timelines and revisions to ensure consistent quality and repeat work. Designed cohesive brand assets for hospitality, finance, photography and gaming sectors and developed brand identities for campaigns and product lines.

Marketing & Branding Designer at Trade Shopify Website (Shopify)

June 1, 2023 - January 1, 2024

Planned and delivered email marketing campaigns (3+ per week) using Wix and Mailchimp, contributing to a 37.5% increase in sales (June 2023–2024). Led the redesign and launch of the Trade Shop Shopify website, delivering a soft rebrand that modernised the brand while retaining heritage, and improving UX, visual consistency and customer journey clarity. Implemented on-page SEO strategies (keyword-optimised product titles, meta descriptions, and image alt text). Built and optimised email automation and retargeting workflows (welcome series, abandoned cart, post-purchase, re-engagement). Managed end-to-end product launches and digital asset management to support site performance and scalability. Designed weekly social media assets (Reels, behind-the-scenes content) and custom packaging, product rebrands, banners, and seasonal catalogues.

Design & Content Strategy Internships at UWTSD Students' Union Office

June 1, 2021 - June 1, 2023

Supported design and content strategy across marketing campaigns, created visuals in line with brand guidelines, and contributed to print and digital assets.

Design & Content Strategy Intern at UWTSD Students' Union Office

June 1, 2021 - June 1, 2023

Designed and implemented content strategy for campaigns, internships with UWTSU, supporting events and student-focused initiatives; collaborated with stakeholders to develop digital publications, social media content and promotional materials; ensured inclusive communications within a values-led organization; managed collaboration with stakeholders to support campaigns and events.

Brand Identity Designer at University of Wales Trinity Saint David Students’ Union

June 1, 2021 - June 1, 2023

Designed bespoke wedding stationery and illustrated venue artwork for ongoing clients, managing from concept and client consultation to print production. Created brand identities and logos for clients across hospitality, finance, photography and gaming sectors. Developed a recurring quiz branding series for Eleven’s Bar (Gareth Bale-owned), resulting in weekly sell-out events and themed extensions due to strong engagement. Managed client relationships, timelines and revisions independently and with teams, ensuring consistent quality and repeat work across print and digital assets.

Customer Service & Retail at Schuh & Tesco

November 1, 2017 - June 1, 2021

Delivered customer service in fast-paced retail environments, supported store operations, merchandising, point-of-sale transactions, and general administrative tasks.

Customer Service & Retail at Schuh (Shoe Shop) & Tesco (Supermarket)

November 1, 2017 - June 1, 2021

Delivered customer service and retail support across Schuh and Tesco, handling transactions, merchandising and stock management, and assisting customers in a fast-paced retail environment.

Front Desk Receptionist at Emyr Pierce Solicitors

November 1, 2016 - July 1, 2017

Acted as first point of contact for clients and visitors, delivering professional and welcoming service. Managed phone and email inquiries, scheduling, and internal communications. Provided front desk administration and document preparation with strong attention to detail, delivering face-to-face customer service in a busy environment.