Senior Motion Designer with 10+ years of experience creating marketing content across fintech and social media. Skilled in typography, layout, and motion storytelling, with a focus on designing for digital platforms and paid social environments. Experienced in delivering high-volume, fast-paced campaign assets while maintaining brand consistency. Passionate about refining craft through iteration using performance insights, collaborating cross-functionally with marketing teams, and experimenting with AI tools to enhance creative workflows and speed up production.

Lydia Lee (Lydia Xuan)

Senior Motion Designer with 10+ years of experience creating marketing content across fintech and social media. Skilled in typography, layout, and motion storytelling, with a focus on designing for digital platforms and paid social environments. Experienced in delivering high-volume, fast-paced campaign assets while maintaining brand consistency. Passionate about refining craft through iteration using performance insights, collaborating cross-functionally with marketing teams, and experimenting with AI tools to enhance creative workflows and speed up production.

Available to hire

Senior Motion Designer with 10+ years of experience creating marketing content across fintech and social media. Skilled in typography, layout, and motion storytelling, with a focus on designing for digital platforms and paid social environments. Experienced in delivering high-volume, fast-paced campaign assets while maintaining brand consistency.

Passionate about refining craft through iteration using performance insights, collaborating cross-functionally with marketing teams, and experimenting with AI tools to enhance creative workflows and speed up production.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Senior Motion Designer at Crypto.com
March 1, 2024 - Present
Developed motion and static assets for integrated marketing campaigns across digital, social, and paid channels. Evolved briefs into platform-optimized motion content for audience behavior, collaborating with Creative Directors and marketing teams to align visual direction with messaging and performance objectives. Produced key visuals, motion graphics, and short-form content while maintaining high craft standards across fast-paced, high-volume deliverables. Applied AI tools to streamline concept development and production workflows.
Art Director / Senior Motion Designer (Freelance)
September 1, 2018 - January 1, 2024
Delivered art direction and senior motion design for agencies and brands including Ogilvy, Hogarth Worldwide, Evolved Group, and OLIVER Agency. Managed projects end-to-end from ideation and storyboarding through final delivery.
Senior Motion Designer (Freelance)
September 1, 2018 - January 1, 2024
Provided motion design, art direction, and campaign content across digital, social, and video-first channels for clients including CNN International. Led projects end-to-end from concept development through animation and final delivery, creating platform-optimized visual systems aligned to campaign objectives and audience behavior. Delivered motion assets tailored for multiple formats, placements, and rollout needs.
Motion Art Director / Senior Motion Designer at OFFSETS G
January 1, 2015 - January 1, 2018
Led and mentored project teams for motion design deliverables. Managed the production process from script breakdown through final delivery. Created motion design solutions focused on clarity, storytelling, and strong visual messaging.
Senior Motion Designer at MOJO S G
April 1, 2012 - July 1, 2015
Collaborated with Art Directors on TV package branding and broadcast motion projects. Independently managed motion design projects from concept to completion and delivered polished, broadcast-ready motion graphics under tight deadlines.

Education

Diploma in Motion Graphics and Broadcast Design at Nanyang Polytechnic
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment