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Hi, I'm Lyndsay Walker, a seasoned Digital Marketing professional with experience dating back to 2005. I've honed my skills in web management, email marketing, SEO, analytics, and content management systems. I'm very organized, detail-oriented, and love creatively solving problems. I’m quick to learn new software and technologies, making me quite adaptable in the fast-paced digital marketing world. I've worked with a variety of clients managing large scale email campaigns, SEO strategies, and analytics implementations. I enjoy working remotely and collaborating with teams to drive digital marketing success. My background also includes web analytics and content operations, where I develop actionable insights and optimizations to boost online performance.…Hi, I'm Lyndsay Walker, a seasoned Digital Marketing professional with experience dating back to 2005. I've honed my skills in web management, email marketing, SEO, analytics, and content management systems. I'm very organized, detail-oriented, and love creatively solving problems. I’m quick to learn new software and technologies, making me quite adaptable in the fast-paced digital marketing world. I've worked with a variety of clients managing large scale email campaigns, SEO strategies, and analytics implementations. I enjoy working remotely and collaborating with teams to drive digital marketing success. My background also includes web analytics and content operations, where I develop actionable insights and optimizations to boost online performance.

Lyndsay Walker

Digital Marketer, Data Analyst, Marketing Analyst, +6

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Hi, I'm Lyndsay Walker, a seasoned Digital Marketing professional with experience dating back to 2005. I've honed my skills in web management, email marketing, SEO, analytics, and content management systems. I'm very organized, detail-oriented, and love creatively solving problems. I’m quick to learn new software and technologies, making me quite adaptable in the fast-paced digital marketing world. I've worked with a variety of clients managing large scale email campaigns, SEO strategies, and analytics implementations. I enjoy working remotely and collaborating with teams to drive digital marketing success. My background also includes web analytics and content operations, where I develop actionable insights and optimizations to boost online performance.…Hi, I'm Lyndsay Walker, a seasoned Digital Marketing professional with experience dating back to 2005. I've honed my skills in web management, email marketing, SEO, analytics, and content management systems. I'm very organized, detail-oriented, and love creatively solving problems. I’m quick to learn new software and technologies, making me quite adaptable in the fast-paced digital marketing world. I've worked with a variety of clients managing large scale email campaigns, SEO strategies, and analytics implementations. I enjoy working remotely and collaborating with teams to drive digital marketing success. My background also includes web analytics and content operations, where I develop actionable insights and optimizations to boost online performance.

Available to hire

Hi, I’m Lyndsay Walker, a seasoned Digital Marketing professional with experience dating back to 2005. I’ve honed my skills in web management, email marketing, SEO, analytics, and content management systems. I’m very organized, detail-oriented, and love creatively solving problems. I’m quick to learn new software and technologies, making me quite adaptable in the fast-paced digital marketing world.

I’ve worked with a variety of clients managing large scale email campaigns, SEO strategies, and analytics implementations. I enjoy working remotely and collaborating with teams to drive digital marketing success. My background also includes web analytics and content operations, where I develop actionable insights and optimizations to boost online performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Work Experience

Email Operations Manager at Digiclicks Ltd/Financial Media Marketing

June 30, 2025 - August 2, 2025

Responsible for the scheduling and deployment of 15 email lists to approximately 1 million leads per day. Managed agency/client relationships via Slack and email. Created email templates and copy using HTML, CSS, and JSON. Maintained offer inventory through Airtable databases. Collected data from multiple sources to compile various reports. Extensively used Microsoft Excel and Power Query, utilizing APIs for sending and receiving external data. Reported on email performance including sends, deliveries, opens, clicks, and conversions.

Staff Search Engine Optimization Consultant at Cardinal Path

May 31, 2016 - August 2, 2025

Created SEO audits and action plans for clients. Prepared and presented reports, audits, and recommendations to clients.

Web Analyst at York University

June 30, 2015 - August 2, 2025

Coordinated Google Analytics implementation and reporting between the Office of Student Services and the universal university account. Implemented Google Tag Manager with customizations to avoid conflicts with other Google Analytics coding on the site.

Head of Analytics at Sunwing Travel Group

April 30, 2015 - August 2, 2025

Oversaw web reporting and tagging implementation for Sunwing properties using Google Analytics. Created automated spreadsheets to assist with email link tagging.

Director of Technology at Global Auction Guide (Prairie Point Ltd)

June 30, 2014 - August 2, 2025

Developed websites for auctioneers using WordPress CMS. Wrote copy and deployed monthly email newsletters targeting segmented user groups.

Senior Search Engine Optimization Specialist at Expedia, Inc.

January 31, 2013 - August 2, 2025

Responsible for SEO strategy for Expedia’s Canadian properties. Provided SEO performance reporting and analysis.

Search Engine Optimization Analyst at TD Bank Financial Group

October 31, 2012 - August 2, 2025

Created the SEO program for all TD properties in-house. Developed and implemented SEO guidelines and best practices. Coordinated content changes on various TD websites via the Tridion CMS. Received Employee of the Month Award (December 2011) for this work.

Director of Online Marketing at Canada’s Web Shop

September 30, 2010 - August 2, 2025

Provided regular analytics reporting and analysis for client and in-house web marketing efforts. Managed all internal and client digital marketing strategies and implementations in organic search, paid ads/search, social media, and email marketing. Collaborated with developers and graphic designers to ensure SEO-friendly websites.

Search Engine Optimization & Web Analytics Coordinator at WestJet

February 28, 2009 - August 2, 2025

Served as business and technical lead for web analytics using Omniture SiteCatalyst. Created detailed SEO plans for implementation on WestJet.com and WestJetVacations.com.

SEO Specialist at Blizzard Interactive

October 31, 2006 - August 2, 2025

Created websites from scratch using HTML and CSS. Implemented Google Analytics and produced regular site performance reports.

Web Marketing Analyst at Universal Drugstore

June 30, 2006 - August 2, 2025

Optimized web pages for search engine ranking using HTML, CSS, and some JavaScript. Analyzed site statistics with Google Analytics and made site adjustments based on user behavior and site performance.