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Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production. Led creative work for automotive brands including Suzuki, Toyota Commercial Vehicle, and Hino Singapore—driving concepts to execution while keeping strong craft and attention to detail. Passionate about strategic, visually engaging work that delivers measurable business results. Experienced in campaign direction, photo/video creative direction, retouching and compositing, pitch presentations, and mentoring junior designers.…Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production. Led creative work for automotive brands including Suzuki, Toyota Commercial Vehicle, and Hino Singapore—driving concepts to execution while keeping strong craft and attention to detail. Passionate about strategic, visually engaging work that delivers measurable business results. Experienced in campaign direction, photo/video creative direction, retouching and compositing, pitch presentations, and mentoring junior designers.

Yu Xin Tay

Art Director, Graphic Designer, Designer, +3

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Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production. Led creative work for automotive brands including Suzuki, Toyota Commercial Vehicle, and Hino Singapore—driving concepts to execution while keeping strong craft and attention to detail. Passionate about strategic, visually engaging work that delivers measurable business results. Experienced in campaign direction, photo/video creative direction, retouching and compositing, pitch presentations, and mentoring junior designers.…Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production. Led creative work for automotive brands including Suzuki, Toyota Commercial Vehicle, and Hino Singapore—driving concepts to execution while keeping strong craft and attention to detail. Passionate about strategic, visually engaging work that delivers measurable business results. Experienced in campaign direction, photo/video creative direction, retouching and compositing, pitch presentations, and mentoring junior designers.

Available to hire

Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production. Led creative work for automotive brands including Suzuki, Toyota Commercial Vehicle, and Hino Singapore—driving concepts to execution while keeping strong craft and attention to detail.

Passionate about strategic, visually engaging work that delivers measurable business results. Experienced in campaign direction, photo/video creative direction, retouching and compositing, pitch presentations, and mentoring junior designers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Korean

Intermediate

Work Experience

Art Director (Freelance)

January 1, 2025 - Present

Collaborate with advertising agencies and independent clients on campaign development, branding, and marketing communications. Deliver creative solutions across automotive, retail, FMCG, education, and lifestyle. Develop concepts, campaign visuals, social content, print collateral, and production artwork. Support pitches and creative presentations within established brand guidelines.

Art Director & Graphic Designer at Societal

January 1, 2019 - January 1, 2024

Led creative direction for Suzuki Singapore, Toyota Commercial Vehicle, and Hino Singapore—delivering weekly campaign assets across digital, print, launches, and roadshows. Developed campaign concepts and pitch presentations to support new business opportunities. Directed visual execution for photo and video productions in collaboration with photographers, videographers, and production teams. Produced high-quality retouching and digital compositing for advertising campaigns. Mentored junior designers and ensured consistency across campaign deliverables.

Graphic Designer (Intern) at M:IDEA, Ngee Ann Polytechnic

January 1, 2015 - January 1, 2015

Created collateral for the school radio station, TV, newspaper, and magazine. Conceptualised and oversaw production for school events including Mass Communication 25th Anniversary and Graduation Dinner 2015. Designed and owned briefs from internal (NP) and external (CPF) clients.