Yu Xin Tay
Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production.
About
Art Director with 6+ years of experience developing integrated campaigns across digital, social, print, and production. Led creative work for automotive brands including Suzuki, Toyota Commercial Vehicle, and Hino Singapore—driving concepts to execution while keeping strong craft and attention to detail.
Passionate about strategic, visually engaging work that delivers measurable business results. Experienced in campaign direction, photo/video creative direction, retouching and compositing, pitch presentations, and mentoring junior designers.
- 6 years' experience
- Joined July 2026
Skills· 12
Languages
- EnglishFluent
- KoreanIntermediate
Industry experience
- Transportation & Logistics
- Manufacturing
- Retail
- Education
- Consumer Goods
- Media & Entertainment
- Other
More experts in Singapore, Singapore
Work experience
Collaborate with advertising agencies and independent clients on campaign development, branding, and marketing communications. Deliver creative solutions across automotive, retail, FMCG, education, and lifestyle. Develop concepts, campaign visuals, social content, print collateral, and production artwork. Support pitches and creative presentations within established brand guidelines.
Led creative direction for Suzuki Singapore, Toyota Commercial Vehicle, and Hino Singapore—delivering weekly campaign assets across digital, print, launches, and roadshows. Developed campaign concepts and pitch presentations to support new business opportunities. Directed visual execution for photo and video productions in collaboration with photographers, videographers, and production teams. Produced high-quality retouching and digital compositing for advertising campaigns. Mentored junior designers and ensured consistency across campaign deliverables.
Created collateral for the school radio station, TV, newspaper, and magazine. Conceptualised and oversaw production for school events including Mass Communication 25th Anniversary and Graduation Dinner 2015. Designed and owned briefs from internal (NP) and external (CPF) clients.
Education· 5
Certifications and awards
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