I’m Lynsey J Crawford, a senior graphic designer and design director who blends strong creative thinking with clear, commercial strategy across brand, digital, print, and integrated campaigns. I’ve worked agency-style and freelance across sectors including financial services, B2B, travel, beauty, technology, health, FMCG, and professional services—helping clients turn complex goals into cohesive visual stories. Across my career, I’ve delivered major identity work such as DEBRA UK’s national rebrand, supported sales through branding for the Mazda MX-5 Euphonic Limited Edition, and helped secure high-stakes wins with premium pitch deck and campaign design. I’m comfortable collaborating remotely or hybrid, guiding projects end-to-end from briefing to delivery, and translating stakeholder needs into polished, on-brand design that performs.…

LYNSEY J CRAWFORD

I’m Lynsey J Crawford, a senior graphic designer and design director who blends strong creative thinking with clear, commercial strategy across brand, digital, print, and integrated campaigns. I’ve worked agency-style and freelance across sectors including financial services, B2B, travel, beauty, technology, health, FMCG, and professional services—helping clients turn complex goals into cohesive visual stories. Across my career, I’ve delivered major identity work such as DEBRA UK’s national rebrand, supported sales through branding for the Mazda MX-5 Euphonic Limited Edition, and helped secure high-stakes wins with premium pitch deck and campaign design. I’m comfortable collaborating remotely or hybrid, guiding projects end-to-end from briefing to delivery, and translating stakeholder needs into polished, on-brand design that performs.…

Available to hire

I’m Lynsey J Crawford, a senior graphic designer and design director who blends strong creative thinking with clear, commercial strategy across brand, digital, print, and integrated campaigns. I’ve worked agency-style and freelance across sectors including financial services, B2B, travel, beauty, technology, health, FMCG, and professional services—helping clients turn complex goals into cohesive visual stories.

Across my career, I’ve delivered major identity work such as DEBRA UK’s national rebrand, supported sales through branding for the Mazda MX-5 Euphonic Limited Edition, and helped secure high-stakes wins with premium pitch deck and campaign design. I’m comfortable collaborating remotely or hybrid, guiding projects end-to-end from briefing to delivery, and translating stakeholder needs into polished, on-brand design that performs.

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Language

English
Fluent

Work Experience

Senior Graphic Designer | Design Director (Freelance) at LJ CREATIVE
January 1, 2017 - Present
Deliver brand, digital, print, and presentation design for clients across financial services, travel, FMCG, construction, and charities; Led national rebrand for DEBRA UK, ensuring consistent rollout across print, digital, retail, and online platforms; Designed sustainable in-flight packaging concepts for British Airways; Created executive-level pitch decks, proposals, and presentations for consultancies and B2B organisations; Manage projects end-to-end from briefing through delivery, meeting tight deadlines and maintaining brand integrity.
Senior Graphic Designer / Design Director (Freelance) at LJ CREATIVE
January 1, 2017 - Present
Delivered brand, digital, print, and presentation design for clients across financial services, travel, FMCG, construction, and charities. Led national rebrand for DEBRA UK, ensuring rollout across print, digital, retail, and online platforms. Designed sustainable in-flight packaging concepts for British Airways. Created executive-level pitch decks, proposals, and presentations for consultancies and B2B organisations. Managed projects end-to-end from briefing through delivery, meeting tight deadlines and maintaining brand integrity.
Senior Designer at HPS Group
January 1, 2017 - January 1, 2017
Created pitch-winning concepts for three global Rolls-Royce car launches, driving dealer engagement and sales worldwide. Led logo concepts and visual storytelling that contributed to the Hearing Dogs for Deaf People rebrand, now a national icon. Collaborated with marketing teams on automotive campaigns across digital and print, and developed the Mazda MX-5 Euphonic Limited Edition identity to differentiate the product.
Design Director at LJ Creative
January 1, 2017 - November 10, 2025
Led multi-channel design campaigns for high-profile clients (ABB, Basware, British Airways, Debra UK, Frozen Brothers, Greene King, Hitachi, Monty Bojangles, O2, Price Forbes, Sompo), delivering brand, packaging and digital design that increased client engagement by 20%. Directed the national rebrand for Debra UK, ensuring consistent identity across print, digital and retail touchpoints. Designed product packaging for British Airways inflight catering to enhance visual appeal and sustainability. Built long-term client relationships by delivering creative direction and brand strategy aligned with market goals.
Senior Graphic Designer at HPS GROUP
January 1, 2003 - January 1, 2017
Delivered pitch-winning creative concepts for Rolls-Royce global launches. Designed branding, campaigns, and marketing materials across automotive, healthcare, and professional services. Developed naming and identity for Mazda MX-5 Euphonic Limited Edition. Mentored junior designers and ensured creative quality across multiple accounts.
Senior Designer at HPS Group
January 1, 2003 - January 1, 2017
Produced pitch-winning concepts for three global Rolls-Royce launches, driving dealer engagement and sales performance. Designed the Hearing Dogs for Deaf People rebrand, now recognised nationally for its clarity and warmth. Collaborated with marketing teams to deliver award-winning automotive campaigns across digital, print, and environmental media. Developed naming and visual identity for Mazda MX-5 Euphonic Limited Edition, strengthening product positioning. Oversaw creative output and mentored junior designers to maintain high visual standards.
Graphic Designer at Kendall Clark
January 1, 2003 - January 1, 2003
Created brochure and ad designs for Weight Watchers, featured in national TV campaigns. Art directed large-scale photo shoots to ensure brand consistency across channels. Managed Autobar rebranding across the UK and Europe, unifying corporate identity and marketing materials.
Graphic Designer at Kendall Clark
January 1, 1998 - January 1, 2003
Created campaign artwork and brochures for Weight Watchers, featured in national TV promotions. Art directed large-scale photo shoots, ensuring brand consistency and strong visual narratives. Led the Autobar rebrand across the UK and Europe, unifying corporate identity and marketing communications.

Education

BA Hons Degree (2:1) at De Montfort University
January 11, 2030 - September 6, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025
BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 6, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025
BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 6, 2025
HND & GNVQ Art & Design Level 3 – Distinction at North Oxfordshire School of Art & Design
January 11, 2030 - September 6, 2025
Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025
BA Hons Degree at De Montfort University
January 11, 2030 - September 9, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 9, 2025
at North Oxfordshire School of Art & Design
January 11, 2030 - September 9, 2025
BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 9, 2025
Art & Design at North Oxfordshire School of Art & Design
January 11, 2030 - September 9, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 9, 2025
BA (Hons) Degree – 2:1 at De Montfort University
January 11, 2030 - November 10, 2025
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - November 10, 2025
BA (Hons) Degree – 2:1 at De Montfort University
January 11, 2030 - January 3, 2026
at North Oxfordshire School of Art & Design
January 11, 2030 - January 3, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 3, 2026
BA (Hons) Degree – (2:1) at De Montfort University
January 11, 2030 - January 6, 2026
HND & GNVQ Art & Design at North Oxfordshire School of Art & Design
January 11, 2030 - January 6, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 6, 2026
BA (Hons) Degree – (2:1) at De Montfort University
January 11, 2030 - January 10, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 10, 2026
at North Oxfordshire School of Art & Design
January 11, 2030 - January 10, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - April 1, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - April 1, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - May 6, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - May 6, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - May 7, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - May 7, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - July 24, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - July 24, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - July 31, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - July 31, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - July 31, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - July 31, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - September 3, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - September 3, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - September 3, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - September 3, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - September 3, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - September 3, 2026
BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - September 21, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - September 21, 2026

Qualifications

Fresh Award - Silver (Ambient Design & Art Direction)
January 11, 2030 - September 6, 2025
Fresh Award - Bronze (Consumer Advertising)
January 11, 2030 - September 6, 2025
Silver Fresh Award - Ambient Design & Art Direction
January 1, 2017 - September 9, 2025
Bronze Fresh Award - Consumer Advertising
January 1, 1998 - September 9, 2025
Fresh Award
January 1, 2003 - September 9, 2025
Fresh Awards – Silver
January 11, 2030 - January 3, 2026
Fresh Awards – Silver
January 11, 2030 - January 3, 2026
Fresh Awards – Bronze
January 11, 2030 - January 3, 2026
2x Silver Fresh Awards (Ambient Design & Art Direction)
January 11, 2030 - January 10, 2026
1x Bronze Fresh Award (Consumer Advertising)
January 11, 2030 - January 10, 2026
Silver Fresh Award – Ambient Design & Art Direction
January 11, 2030 - April 1, 2026
Bronze Fresh Award – Consumer Advertising
January 11, 2030 - April 1, 2026
Silver Fresh Award – Ambient Design & Art Direction (2 awards)
January 11, 2030 - May 7, 2026
Bronze Fresh Award – Consumer Advertising
January 11, 2030 - May 7, 2026
Silver Fresh Award – Ambient Design & Art Direction (2 awards)
January 11, 2030 - July 31, 2026
Bronze Fresh Award – Consumer Advertising
January 11, 2030 - July 31, 2026
Silver Fresh Award – Ambient Design & Art Direction (2 awards)
January 11, 2030 - September 21, 2026
Bronze Fresh Award – Consumer Advertising
January 11, 2030 - September 21, 2026

Industry Experience

Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Gaming, Healthcare, Life Sciences, Media & Entertainment, Manufacturing, Professional Services, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other, Transportation & Logistics
    BA Barcelona Skyflyer's Snack Box
    To design a colourful and playful Barcelona-themed snack box for BA Skyflyers Club, complete with games and a colouring illustration for young travellers. Young passengers received the eye-catching box well, and both the colouring activity and games helped keep children entertained during their flight.…
    Qlik Digital eBook
    To create concepts for an interactive digital eBook for organisations to prepare their businesses for the future.…
    BMW Group 100 Years Future Experience Invitation
    A premium event invitation combining minimalist design and bespoke packaging, containing a translucent acrylic “pass to the future” to create an exclusive experience.…
    BA Snack Box Conceptual
Illustration
    To create a premium in-flight box concept pairing luxury snacks with a gin miniature and mixer, featuring an illustrated design for a collectible experience. Praised for its colours and intricate illustrations, this concept showed how crafted design can elevate an in-flight experience.…
    Iconic Rebrand
    graphicdesigner branding webdesigner designer logo illustrator…
    Biodental Clinic Rebrand/Website Design
    To rebrand a private London Biodental Practice. This project led to the completion of business cards, appointment cards, a landing page, and a website. biodentalclinic.co.uk…
    Luxury Nail Technician Branding Project
    To design a logo and build a brand for a luxury nail technician. This project led to voucher designs and this video animation for social media platforms.…