Hi, I'm Lynsey J Crawford, a creative, detail-oriented Senior Graphic Designer with 25+ years of experience delivering award-winning design solutions across brand, digital, and print. I specialise in crafting visual identities, multi-channel campaigns, and storytelling-led design for global brands including British Airways, Rolls-Royce, Amazon, and Salesforce.\n\nI combine artistic flair with strategic thinking and UX/UI principles to create designs that engage, inspire, and drive measurable business results. I'm passionate about colour, typography, and concept-driven creativity.

Lynsey J Crawford

Hi, I'm Lynsey J Crawford, a creative, detail-oriented Senior Graphic Designer with 25+ years of experience delivering award-winning design solutions across brand, digital, and print. I specialise in crafting visual identities, multi-channel campaigns, and storytelling-led design for global brands including British Airways, Rolls-Royce, Amazon, and Salesforce.\n\nI combine artistic flair with strategic thinking and UX/UI principles to create designs that engage, inspire, and drive measurable business results. I'm passionate about colour, typography, and concept-driven creativity.

Available to hire

Hi, I’m Lynsey J Crawford, a creative, detail-oriented Senior Graphic Designer with 25+ years of experience delivering award-winning design solutions across brand, digital, and print. I specialise in crafting visual identities, multi-channel campaigns, and storytelling-led design for global brands including British Airways, Rolls-Royce, Amazon, and Salesforce.\n\nI combine artistic flair with strategic thinking and UX/UI principles to create designs that engage, inspire, and drive measurable business results. I’m passionate about colour, typography, and concept-driven creativity.

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Language

English
Fluent

Work Experience

Design Director at LJ Creative
January 1, 2017 - November 10, 2025
Led multi-channel design campaigns for high-profile clients (ABB, Basware, British Airways, Debra UK, Frozen Brothers, Greene King, Hitachi, Monty Bojangles, O2, Price Forbes, Sompo), delivering brand, packaging and digital design that increased client engagement by 20%. Directed the national rebrand for Debra UK, ensuring consistent identity across print, digital and retail touchpoints. Designed product packaging for British Airways inflight catering to enhance visual appeal and sustainability. Built long-term client relationships by delivering creative direction and brand strategy aligned with market goals.
Senior Designer at HPS Group
January 1, 2017 - January 1, 2017
Created pitch-winning concepts for three global Rolls-Royce car launches, driving dealer engagement and sales worldwide. Led logo concepts and visual storytelling that contributed to the Hearing Dogs for Deaf People rebrand, now a national icon. Collaborated with marketing teams on automotive campaigns across digital and print, and developed the Mazda MX-5 Euphonic Limited Edition identity to differentiate the product.
Graphic Designer at Kendall Clark
January 1, 2003 - January 1, 2003
Created brochure and ad designs for Weight Watchers, featured in national TV campaigns. Art directed large-scale photo shoots to ensure brand consistency across channels. Managed Autobar rebranding across the UK and Europe, unifying corporate identity and marketing materials.
Senior Designer at HPS Group
January 1, 2003 - January 1, 2017
Produced pitch-winning concepts for three global Rolls-Royce launches, driving dealer engagement and sales performance. Designed the Hearing Dogs for Deaf People rebrand, now recognised nationally for its clarity and warmth. Collaborated with marketing teams to deliver award-winning automotive campaigns across digital, print, and environmental media. Developed naming and visual identity for Mazda MX-5 Euphonic Limited Edition, strengthening product positioning. Oversaw creative output and mentored junior designers to maintain high visual standards.
Graphic Designer at Kendall Clark
January 1, 1998 - January 1, 2003
Created campaign artwork and brochures for Weight Watchers, featured in national TV promotions. Art directed large-scale photo shoots, ensuring brand consistency and strong visual narratives. Led the Autobar rebrand across the UK and Europe, unifying corporate identity and marketing communications.

Education

BA Hons Degree (2:1) at De Montfort University
January 11, 2030 - September 6, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025
BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 6, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025
BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 6, 2025
HND & GNVQ Art & Design Level 3 – Distinction at North Oxfordshire School of Art & Design
January 11, 2030 - September 6, 2025
Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025
BA Hons Degree at De Montfort University
January 11, 2030 - September 9, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 9, 2025
at North Oxfordshire School of Art & Design
January 11, 2030 - September 9, 2025
BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 9, 2025
Art & Design at North Oxfordshire School of Art & Design
January 11, 2030 - September 9, 2025
HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 9, 2025
BA (Hons) Degree – 2:1 at De Montfort University
January 11, 2030 - November 10, 2025
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - November 10, 2025
BA (Hons) Degree – 2:1 at De Montfort University
January 11, 2030 - January 3, 2026
at North Oxfordshire School of Art & Design
January 11, 2030 - January 3, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 3, 2026
BA (Hons) Degree – (2:1) at De Montfort University
January 11, 2030 - January 6, 2026
HND & GNVQ Art & Design at North Oxfordshire School of Art & Design
January 11, 2030 - January 6, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 6, 2026
BA (Hons) Degree – (2:1) at De Montfort University
January 11, 2030 - January 10, 2026
HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 10, 2026
at North Oxfordshire School of Art & Design
January 11, 2030 - January 10, 2026

Qualifications

Fresh Award - Silver (Ambient Design & Art Direction)
January 11, 2030 - September 6, 2025
Fresh Award - Bronze (Consumer Advertising)
January 11, 2030 - September 6, 2025
Silver Fresh Award - Ambient Design & Art Direction
January 1, 2017 - September 9, 2025
Bronze Fresh Award - Consumer Advertising
January 1, 1998 - September 9, 2025
Fresh Award
January 1, 2003 - September 9, 2025
Fresh Awards – Silver
January 11, 2030 - January 3, 2026
Fresh Awards – Silver
January 11, 2030 - January 3, 2026
Fresh Awards – Bronze
January 11, 2030 - January 3, 2026
2x Silver Fresh Awards (Ambient Design & Art Direction)
January 11, 2030 - January 10, 2026
1x Bronze Fresh Award (Consumer Advertising)
January 11, 2030 - January 10, 2026

Industry Experience

Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Gaming, Healthcare, Life Sciences, Media & Entertainment, Manufacturing, Professional Services, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other, Transportation & Logistics
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