Available to hire
I’m Lynsey Crawford, a Senior Graphic Designer and Design Director (Freelance) based in High Wycombe. I have 25+ years of experience delivering brand identities, presentation design, packaging, and multi-channel campaigns for global brands and UK organisations across financial services, travel, FMCG, and professional services.
I thrive on blending creative excellence with strategic thinking to deliver clear, commercially effective design. Highlights include leading the national rebrand for DEBRA UK, designing sustainable in-flight packaging concepts for British Airways, and creating executive-level pitch decks and proposals, while mentoring teams and collaborating across agencies and in-house partners.
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Design Director at LJ Creative
January 1, 2017 - November 10, 2025Led multi-channel design campaigns for high-profile clients (ABB, Basware, British Airways, Debra UK, Frozen Brothers, Greene King, Hitachi, Monty Bojangles, O2, Price Forbes, Sompo), delivering brand, packaging and digital design that increased client engagement by 20%. Directed the national rebrand for Debra UK, ensuring consistent identity across print, digital and retail touchpoints. Designed product packaging for British Airways inflight catering to enhance visual appeal and sustainability. Built long-term client relationships by delivering creative direction and brand strategy aligned with market goals.
Senior Designer at HPS Group
January 1, 2017 - January 1, 2017Created pitch-winning concepts for three global Rolls-Royce car launches, driving dealer engagement and sales worldwide. Led logo concepts and visual storytelling that contributed to the Hearing Dogs for Deaf People rebrand, now a national icon. Collaborated with marketing teams on automotive campaigns across digital and print, and developed the Mazda MX-5 Euphonic Limited Edition identity to differentiate the product.
Graphic Designer at Kendall Clark
January 1, 2003 - January 1, 2003Created brochure and ad designs for Weight Watchers, featured in national TV campaigns. Art directed large-scale photo shoots to ensure brand consistency across channels. Managed Autobar rebranding across the UK and Europe, unifying corporate identity and marketing materials.
Senior Designer at HPS Group
January 1, 2003 - January 1, 2017Produced pitch-winning concepts for three global Rolls-Royce launches, driving dealer engagement and sales performance. Designed the Hearing Dogs for Deaf People rebrand, now recognised nationally for its clarity and warmth. Collaborated with marketing teams to deliver award-winning automotive campaigns across digital, print, and environmental media. Developed naming and visual identity for Mazda MX-5 Euphonic Limited Edition, strengthening product positioning. Oversaw creative output and mentored junior designers to maintain high visual standards.
Graphic Designer at Kendall Clark
January 1, 1998 - January 1, 2003Created campaign artwork and brochures for Weight Watchers, featured in national TV promotions. Art directed large-scale photo shoots, ensuring brand consistency and strong visual narratives. Led the Autobar rebrand across the UK and Europe, unifying corporate identity and marketing communications.
Senior Graphic Designer / Design Director (Freelance) at LJ CREATIVE
January 1, 2017 - PresentDelivered brand, digital, print, and presentation design for clients across financial services, travel, FMCG, construction, and charities. Led national rebrand for DEBRA UK, ensuring rollout across print, digital, retail, and online platforms. Designed sustainable in-flight packaging concepts for British Airways. Created executive-level pitch decks, proposals, and presentations for consultancies and B2B organisations. Managed projects end-to-end from briefing through delivery, meeting tight deadlines and maintaining brand integrity.
Senior Graphic Designer at HPS GROUP
January 1, 2003 - January 1, 2017Delivered pitch-winning creative concepts for Rolls-Royce global launches. Designed branding, campaigns, and marketing materials across automotive, healthcare, and professional services. Developed naming and identity for Mazda MX-5 Euphonic Limited Edition. Mentored junior designers and ensured creative quality across multiple accounts.
Senior Graphic Designer | Design Director (Freelance) at LJ CREATIVE
January 1, 2017 - PresentDeliver brand, digital, print, and presentation design for clients across financial services, travel, FMCG, construction, and charities; Led national rebrand for DEBRA UK, ensuring consistent rollout across print, digital, retail, and online platforms; Designed sustainable in-flight packaging concepts for British Airways; Created executive-level pitch decks, proposals, and presentations for consultancies and B2B organisations; Manage projects end-to-end from briefing through delivery, meeting tight deadlines and maintaining brand integrity.
Education
BA Hons Degree (2:1) at De Montfort University
January 11, 2030 - September 6, 2025HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 6, 2025HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 6, 2025HND & GNVQ Art & Design Level 3 – Distinction at North Oxfordshire School of Art & Design
January 11, 2030 - September 6, 2025Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 6, 2025BA Hons Degree at De Montfort University
January 11, 2030 - September 9, 2025HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 9, 2025 at North Oxfordshire School of Art & Design
January 11, 2030 - September 9, 2025BA Hons Degree – 2.1 at De Montfort University
January 11, 2030 - September 9, 2025Art & Design at North Oxfordshire School of Art & Design
January 11, 2030 - September 9, 2025HND & GNVQ Art & Design Level 3 – Distinction at Amersham & Wycombe College
January 11, 2030 - September 9, 2025BA (Hons) Degree – 2:1 at De Montfort University
January 11, 2030 - November 10, 2025HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - November 10, 2025BA (Hons) Degree – 2:1 at De Montfort University
January 11, 2030 - January 3, 2026 at North Oxfordshire School of Art & Design
January 11, 2030 - January 3, 2026HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 3, 2026BA (Hons) Degree – (2:1) at De Montfort University
January 11, 2030 - January 6, 2026HND & GNVQ Art & Design at North Oxfordshire School of Art & Design
January 11, 2030 - January 6, 2026HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 6, 2026BA (Hons) Degree – (2:1) at De Montfort University
January 11, 2030 - January 10, 2026HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - January 10, 2026 at North Oxfordshire School of Art & Design
January 11, 2030 - January 10, 2026BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - April 1, 2026HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - April 1, 2026BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - May 6, 2026HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - May 6, 2026BA (Hons) Graphic Design (2:1) at De Montfort University
January 11, 2030 - May 7, 2026HND & GNVQ Art & Design (Distinction) at Amersham & Wycombe College
January 11, 2030 - May 7, 2026Qualifications
Fresh Award - Silver (Ambient Design & Art Direction)
January 11, 2030 - September 6, 2025Fresh Award - Bronze (Consumer Advertising)
January 11, 2030 - September 6, 2025Silver Fresh Award - Ambient Design & Art Direction
January 1, 2017 - September 9, 2025Bronze Fresh Award - Consumer Advertising
January 1, 1998 - September 9, 2025Fresh Award
January 1, 2003 - September 9, 2025Fresh Awards – Silver
January 11, 2030 - January 3, 2026Fresh Awards – Silver
January 11, 2030 - January 3, 2026Fresh Awards – Bronze
January 11, 2030 - January 3, 20262x Silver Fresh Awards (Ambient Design & Art Direction)
January 11, 2030 - January 10, 20261x Bronze Fresh Award (Consumer Advertising)
January 11, 2030 - January 10, 2026Silver Fresh Award – Ambient Design & Art Direction
January 11, 2030 - April 1, 2026Bronze Fresh Award – Consumer Advertising
January 11, 2030 - April 1, 2026Silver Fresh Award – Ambient Design & Art Direction (2 awards)
January 11, 2030 - May 7, 2026Bronze Fresh Award – Consumer Advertising
January 11, 2030 - May 7, 2026Industry Experience
Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Gaming, Healthcare, Life Sciences, Media & Entertainment, Manufacturing, Professional Services, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other, Transportation & Logistics
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