Sr. Art Director with 15+ years leading brand studios and multidisciplinary creative teams across technology, entertainment, and gaming. I translate brand strategy and product narratives into clear creative direction and build scalable visual identity systems, guidelines, and processes that help brands stay consistent as they travel across teams and channels. I’m known for protecting team focus, raising the creative bar, and partnering closely with brand strategy, marketing, product, events, and executive stakeholders—without over-directing. Experience includes major IP and platforms such as Microsoft, Google, AWS, Dell, Minecraft, and Magic: The Gathering.

Lynwood Montgomery

Sr. Art Director with 15+ years leading brand studios and multidisciplinary creative teams across technology, entertainment, and gaming. I translate brand strategy and product narratives into clear creative direction and build scalable visual identity systems, guidelines, and processes that help brands stay consistent as they travel across teams and channels. I’m known for protecting team focus, raising the creative bar, and partnering closely with brand strategy, marketing, product, events, and executive stakeholders—without over-directing. Experience includes major IP and platforms such as Microsoft, Google, AWS, Dell, Minecraft, and Magic: The Gathering.

Available to hire

Sr. Art Director with 15+ years leading brand studios and multidisciplinary creative teams across technology, entertainment, and gaming. I translate brand strategy and product narratives into clear creative direction and build scalable visual identity systems, guidelines, and processes that help brands stay consistent as they travel across teams and channels.

I’m known for protecting team focus, raising the creative bar, and partnering closely with brand strategy, marketing, product, events, and executive stakeholders—without over-directing. Experience includes major IP and platforms such as Microsoft, Google, AWS, Dell, Minecraft, and Magic: The Gathering.

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Work Experience

Consulting Creative Director at LEVIATHAN GAMES
January 1, 2025 - Present
Leads creative strategy, art direction, campaign assets, and partner materials for gaming and entertainment clients. Shapes omni-channel visual direction and multi-channel creative across 8 gaming studios, managing stakeholder expectations while strengthening storytelling and market visibility. Develops creative strategy, presentation materials, and visual assets for prospective clients, partners, and investors; supported a successful $3M venture capital raise.
Senior Art Director at FORMOSA INTERACTIVE
July 1, 2022 - January 31, 2025
Led Minecraft creative across promotional, event, commissioned illustration, partner IP, live service, and product. Directed Minecraft promotional and event creative, commissioned illustration, and consumer product work for live service releases and partner IP activations including Nerf and My Little Pony. Built guidelines and visual systems to improve consistency across workstreams, internal teams, remote creatives, and external production partners. Led 20 remote creatives, managed commissioned and contract artists across 20+ projects annually, and incorporated AI-assisted workflows (Midjourney, Adobe Firefly, DALL-E, Claude, InVideo AI, Meshy 3D) to increase output by 25%.
Creative Director at ALLYTICS
August 1, 2018 - July 31, 2022
Directed brand expression, campaign creative, motion/video, and digital content for B2B and B2C technology clients. Led creative strategy, brand expression, visual design, motion design, and campaign development for 25 technology clients including Microsoft, Google, AWS, and Dell. Directed high-impact videos and promotional content from concept through final edit and deployment for 30+ campaigns annually. Collaborated with product and marketing teams to translate complex technologies into compelling visuals and storytelling. Managed and mentored 15 graphic/motion designers and implemented A/V equipment, remote video capture software, and motion capture enabling up to 150 video projects annually.
Marketing Art Director at BIG FISH
April 1, 2016 - June 30, 2018
Directed mobile marketing creative, paid media assets, playable ads, commissioned illustration, and motion content for casual and casino mobile game campaigns. Created in-game and marketing assets for multiple titles across paid media channels. Recognized by Google for pioneering HTML5 playable ads improving user acquisition performance by 30% YoY. Partnered with media strategists and analytics to align marketing creative with performance goals while commissioning illustration and motion from 7 external partners. Managed a creative team of 12 delivering 20 multi-channel campaigns monthly, contributing to a 15% increase in engagement and traffic.
Senior Visual Designer at WIZARDS OF THE COAST
March 1, 2014 - April 30, 2016
Shaped digital product visuals, UX, 3D environments, and creative for Magic Arena/Online and Wizards Play Network. Shaped early visual prototyping for what became Magic Arena. Led a Magic Online visual overhaul and redesigned Planewalker Points website, increasing Magic Online engagement/MAUs by 30% and improving retention/engagement by 25%. Developed digital product visuals, interface concepts, and 3D environments using 3ds Max, ZBrush, and Unity.

Education

Bachelor of Arts, Visual Communication, Graphic Design at California State University, Chico
September 1, 1988 - May 1, 1991
Bachelor of Arts, Graphic Design at California State University, Chico
January 11, 2030 - August 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services
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