Lynwood Montgomery

Leads creative strategy, art direction, campaign assets, and partner materials for gaming and entertainment clients. Shapes omni-channel visual direction and multi-channel creative across 8 gaming studios, managing stakeholder expectations while strengthening storytelling and market visibility. Develops creative strategy, presentation materials, and visual assets for prospective clients, partners, and investors; supported a successful $3M venture capital raise.

Led Minecraft creative across promotional, event, commissioned illustration, partner IP, live service, and product. Directed Minecraft promotional and event creative, commissioned illustration, and consumer product work for live service releases and partner IP activations including Nerf and My Little Pony. Built guidelines and visual systems to improve consistency across workstreams, internal teams, remote creatives, and external production partners. Led 20 remote creatives, managed commissioned and contract artists across 20+ projects annually, and incorporated AI-assisted workflows (Midjourney, Adobe Firefly, DALL-E, Claude, InVideo AI, Meshy 3D) to increase output by 25%.

Directed brand expression, campaign creative, motion/video, and digital content for B2B and B2C technology clients. Led creative strategy, brand expression, visual design, motion design, and campaign development for 25 technology clients including Microsoft, Google, AWS, and Dell. Directed high-impact videos and promotional content from concept through final edit and deployment for 30+ campaigns annually. Collaborated with product and marketing teams to translate complex technologies into compelling visuals and storytelling. Managed and mentored 15 graphic/motion designers and implemented A/V equipment, remote video capture software, and motion capture enabling up to 150 video projects annually.