I help brands solve problems through creativity. With more than 30 years in the industry, I’ve led creative teams across Australia, Asia, and Greater China, delivering work for Nike, Coca-Cola, Google, Porsche, GAP, McDonald’s, Starbucks, WWF, Tourism Australia, Huawei and Alienware. I believe in understanding people and crafting work that is memorable and meaningful.
Today I’m a Co-Founder / Creative Partner at Unconditioned / 無為, building our own brands and helping others do good for themselves and for the world. I’ve held Creative Director and Executive Creative Director roles across agencies like Landor, R/GA, Wieden+Kennedy, Y&R, Iris, Leo Burnett and Lowe, leading multidisciplinary teams in advertising, branding, digital, content, customer experience, and innovation. The constant challenge remains the same: understand people and create something worthy of their memory.
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