I help brands solve problems through creativity. With more than 30 years in the industry, I’ve led creative teams across Australia, Asia, and Greater China, delivering work for Nike, Coca-Cola, Google, Porsche, GAP, McDonald’s, Starbucks, WWF, Tourism Australia, Huawei and Alienware. I believe in understanding people and crafting work that is memorable and meaningful. Today I’m a Co-Founder / Creative Partner at Unconditioned / 無為, building our own brands and helping others do good for themselves and for the world. I’ve held Creative Director and Executive Creative Director roles across agencies like Landor, R/GA, Wieden+Kennedy, Y&R, Iris, Leo Burnett and Lowe, leading multidisciplinary teams in advertising, branding, digital, content, customer experience, and innovation. The constant challenge remains the same: understand people and create something worthy of their memory.

Jonathan Mo

I help brands solve problems through creativity. With more than 30 years in the industry, I’ve led creative teams across Australia, Asia, and Greater China, delivering work for Nike, Coca-Cola, Google, Porsche, GAP, McDonald’s, Starbucks, WWF, Tourism Australia, Huawei and Alienware. I believe in understanding people and crafting work that is memorable and meaningful. Today I’m a Co-Founder / Creative Partner at Unconditioned / 無為, building our own brands and helping others do good for themselves and for the world. I’ve held Creative Director and Executive Creative Director roles across agencies like Landor, R/GA, Wieden+Kennedy, Y&R, Iris, Leo Burnett and Lowe, leading multidisciplinary teams in advertising, branding, digital, content, customer experience, and innovation. The constant challenge remains the same: understand people and create something worthy of their memory.

Available to hire

I help brands solve problems through creativity. With more than 30 years in the industry, I’ve led creative teams across Australia, Asia, and Greater China, delivering work for Nike, Coca-Cola, Google, Porsche, GAP, McDonald’s, Starbucks, WWF, Tourism Australia, Huawei and Alienware. I believe in understanding people and crafting work that is memorable and meaningful.

Today I’m a Co-Founder / Creative Partner at Unconditioned / 無為, building our own brands and helping others do good for themselves and for the world. I’ve held Creative Director and Executive Creative Director roles across agencies like Landor, R/GA, Wieden+Kennedy, Y&R, Iris, Leo Burnett and Lowe, leading multidisciplinary teams in advertising, branding, digital, content, customer experience, and innovation. The constant challenge remains the same: understand people and create something worthy of their memory.

See more

Language

English
Fluent
Chinese
Fluent

Work Experience

Chief Marketing Officer / Partner at WA Artisan Food Group
October 1, 2020 - October 1, 2022
Marketing small farm goods from Western Australia to the world.
Co-Founder / Creative Partner at Experience Unconditioned / 無為
July 1, 2017 - Present
A different kind of agency, creating our own brands and helping other brands to do good for themselves and for the world.
Executive Creative Director, China at Wunderman/RGA/Iris Worldwide
November 1, 2015 - May 1, 2017
Led Greater China creative leadership; ensured high-quality creative output across campaigns and teams.
Executive Creative Director at Amber Communications
April 1, 2014 - November 1, 2015
Transformed the agency into the largest digital supplier within Coca-Cola, expanding new business and boosting awards.
Interactive Creative Director (Freelance) at Wieden + Kennedy
November 1, 2013 - April 1, 2014
Led interactive creative for MoMo, Beats by Dre, Mengniu.
Co-founder Shanghai office / Executive Creative Director, Greater China at Landor
December 1, 2011 - November 1, 2013
Established Landor's Greater China presence and pushed creative boundaries across the region.
Regional Digital Creative Director / Integrated Creative Director at Young & Rubicam Group
December 1, 2008 - November 1, 2011
Led digital and integrated creative across the Asia-Pacific region; clients included Dell, Alienware, Gap.
Head Digital Creative at Leo Burnett Sydney
January 1, 2008 - December 1, 2008
Managed digital creative for Canon, Subaru, WWF - Earth Hour, McDonald’s, Heineken, Rabobank, Kimberly-Clarke...
Interactive Creative Director at Lowe Sydney
January 1, 2006 - December 1, 2007
Led interactive and digital campaigns for Lynx/LynxJet Planet, Rexona, Stella Artoir, A-League, MTV, Nestle.
Creative Director / Owner at Magnet Studio
December 1, 2003 - December 1, 2005
Design arm of MAGNET.POST concentrating on motion graphics and design for film and corporate clients.
Art Director at Australian Broadcasting Corporation (ABC)
July 1, 2002 - November 1, 2003
Managed and led the design team across 3 cities; SIX AIMIA awards including Best of the Best and multiple finalist nominations.
Senior Designer at Massive Interactive
July 1, 1999 - June 1, 2002
Senior designer delivering interactive experiences and digital products.
App Designer at Eclipse
January 1, 1997 - December 31, 1999
App design and development for digital platforms.

Education

BA Applied Science (Information Science) at Edith Cowan University, Western Australia
January 11, 2030 - June 16, 2026
BA(Info Science), Computer Science at Edith Cowan University
January 1, 1992 - January 1, 1995

Qualifications

Cannes Lion
January 11, 2030 - June 22, 2026
D&AD
January 11, 2030 - June 22, 2026
One Show
January 11, 2030 - June 22, 2026
Effie
January 11, 2030 - June 22, 2026
Brand of the year
January 11, 2030 - June 22, 2026

Industry Experience

Government, Non-Profit Organization, Professional Services, Travel & Hospitality, Media & Entertainment, Consumer Goods, Software & Internet, Retail