I am a results-oriented E-commerce & Social Media Virtual Assistant with a proven track record of driving organic growth and sales through high-impact short-form video content. I bring a strong background in Recruitment Sourcing and Account Management to deliver data-driven reporting, meticulous administrative support, and competitive research that informs strategy. I have successfully managed product promotions and achieved 13K+ organic views and 500+ product clicks, with content leveraged by brands for paid Spark Ads. I am passionate about helping e-commerce brands scale through creative storytelling, strategic engagement, and efficient back-end operations. My approach blends content strategy and creation to produce lifestyle and product-showcase videos, with campaigns such as apparel-focused content delivering 13.8K organic views and 1.8K+ likes. I specialize in ad creative, conversion optimization, and performance analytics to boost ROI, including developing organic content funded by brand sellers for Spark Ads, driving 500+ direct product clicks, and managing 600+ audience comments. I also track TikTok Shop metrics to refine content strategy and maximize sales.

Ma. Angelee Ann Dela Peña

I am a results-oriented E-commerce & Social Media Virtual Assistant with a proven track record of driving organic growth and sales through high-impact short-form video content. I bring a strong background in Recruitment Sourcing and Account Management to deliver data-driven reporting, meticulous administrative support, and competitive research that informs strategy. I have successfully managed product promotions and achieved 13K+ organic views and 500+ product clicks, with content leveraged by brands for paid Spark Ads. I am passionate about helping e-commerce brands scale through creative storytelling, strategic engagement, and efficient back-end operations. My approach blends content strategy and creation to produce lifestyle and product-showcase videos, with campaigns such as apparel-focused content delivering 13.8K organic views and 1.8K+ likes. I specialize in ad creative, conversion optimization, and performance analytics to boost ROI, including developing organic content funded by brand sellers for Spark Ads, driving 500+ direct product clicks, and managing 600+ audience comments. I also track TikTok Shop metrics to refine content strategy and maximize sales.

Available to hire

I am a results-oriented E-commerce & Social Media Virtual Assistant with a proven track record of driving organic growth and sales through high-impact short-form video content. I bring a strong background in Recruitment Sourcing and Account Management to deliver data-driven reporting, meticulous administrative support, and competitive research that informs strategy. I have successfully managed product promotions and achieved 13K+ organic views and 500+ product clicks, with content leveraged by brands for paid Spark Ads. I am passionate about helping e-commerce brands scale through creative storytelling, strategic engagement, and efficient back-end operations.

My approach blends content strategy and creation to produce lifestyle and product-showcase videos, with campaigns such as apparel-focused content delivering 13.8K organic views and 1.8K+ likes. I specialize in ad creative, conversion optimization, and performance analytics to boost ROI, including developing organic content funded by brand sellers for Spark Ads, driving 500+ direct product clicks, and managing 600+ audience comments. I also track TikTok Shop metrics to refine content strategy and maximize sales.

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Language

English
Advanced

Work Experience

Content Creator & Affiliate Marketer at TikTok Platform - Self-Employed
November 20, 2025 - Present
Content Strategy & Creation: Produced high-performing lifestyle and product-showcase videos for the apparel category, achieving 13.8K organic views and 1.8K+ likes. Ad Creative Specialization: Developed organic content with engagement metrics selected and funded by brand sellers for Spark Ads. Conversion Optimization: Drove 500+ direct product clicks and managed customer conversions through active community engagement and 600+ comment responses. Performance Analytics: Monitored TikTok Shop metrics (favorites, shares, clicks) to refine content strategy and increase sales ROI.
Recruitment - Sourcing Associate at Crescendo Staffing and Business Consultation, Inc.
May 1, 2023 - April 1, 2025
Market & Competitor Research: Applied advanced sourcing techniques to identify and analyze market trends, similar to identifying high-potential products and competitors in e-commerce. Digital presence & Marketing: Managed online presence and recruitment marketing across platforms to increase visibility and candidate quality. Lead Generation & Outreach: Mastered personalized outreach and communications strategies to engage target audiences. Data Integrity & Database Management: Maintained high-accuracy records and large databases for strategic decision-making.
Account Representative at Collection House International BPO, Inc.
August 1, 2022 - December 1, 2023
Customer Communication & Retention: Proactively managed high-volume outbound communications (calls, emails, and texts) to address account concerns. Operational Reporting & Analysis: Prepared daily management reports tracking account health and projected revenue. Data Integrity & CRM Management: Encoded and managed sensitive customer databases, ensuring 100% accuracy in contact details and financial records. Candidate Life Cycle Management: Coordinated end-to-end processes from initial assessment to onboarding, demonstrating strong organizational skills for managing e-commerce order lifecycles.

Education

Bachelor of Science in Criminology at Arellano University
January 1, 2020 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods