María Camila Calderón

Digital Content Manager at Droguería Cruz Verde

Designed and managed digital content strategy, including social media and website content, to support brand growth and customer engagement.

Business Development Consultant at MAS Alto Capital

Defined go-to-market strategies, built partnerships, and supported growth initiatives across key segments.

Head of Growth at SIMPOL

Led growth strategy, demand generation, and GTM initiatives; built a scalable growth engine and optimized cross-functional collaboration.

Demand Generation Representative at Amazon Web Services

Implemented demand generation programs to drive pipeline across LATAM; optimized campaigns and sales engagement.

Growth Marketing Lead at NEQUI

Led B2B2C growth marketing initiatives; managed multi-channel campaigns; improved lead quality and pipeline performance.

Head of Growth at SIMPOL

Led growth, demand generation, business development and digital marketing for B2B & B2C services; designed acquisition and retention campaigns across LATAM and US markets; built structured customer journeys and reporting to optimize engagement and revenue.

Demand Generation Representative at Amazon Web Services

Drove demand generation and sales enablement; designed outbound campaigns for LATAM; managed lead prospecting and qualification using HubSpot, Salesforce, Shopify and WordPress; contributed to pipeline growth and cross-functional alignment.

Growth Marketing Lead at MasterCraft

Consolidated and executed outbound growth strategies for US market (B2B2C); built data-driven communications and reporting framework to improve brand engagement and commercial outcomes; expanded to new sales channels and partners.

Head of Growth at Simpol

Led growth and demand generation initiatives; end-to-end acquisition, lead qualification (BANT), CRM coordination, and multi-channel campaigns to drive commercial outcomes.

Independent Digital Consultant at Self-employed

Independent digital consultant focusing on gastronomy, mass consumer, beauty, and women’s communities. Built growth strategies, content plans, and partnerships to expand digital presence.

Digital Content Manager at Mind Media

Managed digital content for client campaigns and social channels. Client project: Droguería Cruz Verde (Feb 2021–Jul 2021).

Growth / Demand Generation / Business Development at Formas Futuro

Led growth initiatives, demand generation, lead prospecting & qualification for B2B & B2C services; built CRM-enabled processes and integrated content strategies.

Head of Growth at Simpol

Led growth initiatives across demand generation and digital marketing for B2B/B2C services, achieving improvements in lead generation and brand engagement; built end-to-end acquisition and retention campaigns and refined customer communications to strengthen buyer alignment.

Demand Generation Representative at Amazon Web Services

Designed and executed outbound growth programs with multi-channel campaigns across LATAM; implemented CRM-driven optimizations and KPI reporting to increase qualified opportunities and support sales teams.

Growth Marketing Lead (B2B2C) at Nequi

Led growth marketing and demand-gen initiatives for B2B2C channels; standardized outbound prospecting, launched new campaigns, and expanded online presence to drive pipeline growth.

Marketing & Demand Gen Coordinator at BosaNet

Coordinated marketing and demand-generation efforts across channels; managed multi-channel campaigns and improved lead quality and volume for B2B/B2C segments.

Growth / Business Development - Digital Marketing (B2B & B2C) at MAS Alto Capital

Led online lead generation, growth initiatives, and business development; executed marketing automation and outbound campaigns to streamline the customer journey and reduce post-sale issues.

Head of Growth at Simpol

Led growth initiatives and demand-generation programs, aligning outbound and inbound strategies with revenue goals. Implemented data-driven dashboards, CRM-driven processes, and multi-channel campaigns to improve lead quality and conversion, collaborating cross-functionally with sales, product, and marketing teams.

Demand Generation Representative at Amazon Web Services

Designed and executed demand-generation activities for enterprise audiences, leveraging ABM and multi-channel campaigns to build pipeline across LATAM. Coordinated with sales and marketing to optimize lead routing, messaging, and measurement.

Growth Marketing Lead - B2B2C at NEQUI

Led growth marketing and demand-gen initiatives for B2B2C growth, developing outbound and inbound strategies, lead qualification, and end-to-end campaign execution to drive revenue growth in financial technology context.

Marketing & Demand Gen Coordinator at BOSANET

Designed and executed marketing and demand-generation plans, coordinating cross-channel campaigns, lead generation, and alignment with sales to diversify the client portfolio.

Growth / Demand Generation / Business Development / Digital Marketing / B2B & B2C Services at MAS Alto Capital

Built and led growth and demand-generation programs across B2B and B2C segments; developed outbound strategies to diversify clients and drive revenue. Implemented digital marketing, business development, and client engagement initiatives.

Digital Content Manager at Droguería Cruz Verde

Managed digital content for consumer health products, coordinating cross-channel campaigns and content production to support e-commerce and retail channels.

Head of Growth at Simpol

Led growth and demand generation initiatives across B2B and B2C, building outbound and inbound campaigns, improving brand engagement, and driving revenue growth. Achieved 100% demand generation goals by Q1 2022; increased leads and optimized acquisition through growth hacking strategies.

Growth Marketing Lead (B2B & B2C) at MasterCraft

Directed growth marketing efforts for B2B and B2C segments, defined outbound and inbound campaigns, and built scalable acquisition frameworks to support lead generation and revenue growth.

Marketing & Demand Gen. Coordinator at BOSANET

Coordinated marketing and demand generation activities across channels, supporting growth in B2B2C partnerships and campaigns.

Growth / Demand Generation / Digital Marketing at Más Alto Capital

Led outbound strategies, demand generation, and digital marketing initiatives for a leading fintech/real estate portfolio; built alliances, optimized customer experience processes, and drove substantial growth across markets in Latin America.