Available to hire
Hi, I’m Macarena Polzoni, a Creative and data-driven Social Media and Content Specialist based in Torino, Italy. I drive omnichannel strategies for premium lifestyle brands, leveraging storytelling and performance analytics to grow communities and elevate visual identities.
I excel at filming and editing aesthetic short-form video (Instagram Reels, TikTok), managing end-to-end content calendars, and collaborating across cultures. I’m open to remote work and enjoy turning concepts into compelling, on-brand content that resonates with diverse audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Fluent
Work Experience
Digital Marketing & Social Media Strategist at TorinoCronaca
November 1, 2025 - PresentEnd-to-End Social Media Management: Lead full content life cycles, from creative brainstorming and identifying trending topics to scheduling and publishing high-performing content across platforms using modern CMS tools. Omnichannel Strategy & Reels Creation: Film, edit, and write compelling, on-brand copy and captions for visual formats, adapting content to ensure a consistent, premium brand voice and maximize community engagement. Performance Analytics & Reporting: Monitor and analyze social media metrics using custom dashboards and CMS analytics, translating raw data into actionable insights and performance reports to optimize reach and organic/paid growth (ADV/Boost Media).
Digital Marketing and Social Media Strategist at Torino Cronaca
November 1, 2025 - PresentIdentify trending topics and high-performing content for websites, print, and social platforms. Designed, planned, and executed organic and paid social media campaigns (ADV) using CMS dashboards and tools such as Shadow. Created visual and written content to drive engagement, reach, and conversions. Collaborated with editorial teams by sharing insights, content proposals, and data-driven strategies aimed at increasing views and marketing performance.
Intern at Argentine Social Debt Observatory (ODSA)
January 1, 2025 - April 1, 2025Experience in digital communication, including content and design optimization for academic, political, and scientific audiences. Coordination of communication plans and event promotion on social and political issues, with support in drafting scientific outreach articles and knowledge dissemination. Experience as an administrative/secretarial assistant, including calendar management, activity planning, and task allocation within the communication team.
Tirocinio / Internship at Argentine Social Debt Observatory (ODSA)
January 1, 2025 - April 1, 2025Experience in digital communication, content and design optimization for academic, political, and scientific audiences. Coordination of communication plans and event promotion on social and political issues, with support in drafting scientific outreach articles and knowledge dissemination. Administrative/secretarial assistant tasks, including calendar management and task allocation within the communication team.
Education
Bachelor’s degree in Digital and Interactive Communication at Università Cattolica Argentina
March 1, 2021 - July 1, 2025Erasmus Courses: Media, Programming, Radio Lab at Università Cattolica del Sacro Cuore
February 1, 2024 - July 1, 2024Dance Scholarship at Broadway Dance Center
July 1, 2022 - August 10, 2022Full immersion English course at "Together" England
July 1, 2018 - July 31, 2018Music High School at Santa Ana & San Joaquin Institute
March 1, 2016 - December 1, 2020Bachelor’s degree in Digital and Interactive Communication at Universidad Católica Argentina
March 1, 2021 - July 1, 2025Erasmus Courses: Media, Programming, Radio Lab at Università Cattolica del Sacro Cuore
February 1, 2024 - July 1, 2024Dance Scholarship at Broadway Dance Center
July 1, 2022 - March 25, 2026Full immersion English course at Together English, England
July 1, 2018 - March 25, 2026Bachelor's degree at Università Cattolica Argentina
March 1, 2021 - July 1, 2025Erasmus at Università Cattolica del Sacro Cuore
February 1, 2024 - July 1, 2024Dance Scholarship at Broadway Dance Center
July 1, 2022 - July 1, 2022Full immersion English course at Together
July 1, 2018 - July 1, 2018Music High School at Santa Ana & San Joaquin Institute
March 1, 2016 - December 1, 2020Bachelor's degree at Universidad Católica Argentina
March 1, 2021 - July 1, 2025Erasmus at Università Cattolica del Sacro Cuore
February 1, 2024 - July 1, 2024Dance Scholarship at Broadway Dance Center
July 1, 2022 - July 1, 2022Master's Degree in Digital and Interactive Communication at Pontificia Universidad Católica Argentina
March 1, 2021 - July 1, 2025International ERASMUS Exchange Program at Università Cattolica del Sacro Cuore (Milan, Italy)
February 1, 2024 - July 1, 2024Liceo Artistico ad indirizzo Musicale (Arts & Music High School) at Liceo Santa Ana e San Joaquin
March 1, 2018 - December 31, 2020ERASMUS Exchange Program at Università Cattolica del Sacro Cuore
February 1, 2024 - July 1, 2024Qualifications
Introduction to Programmatic Ads
January 1, 2023 - August 31, 2025Google Ads Certifications
January 1, 2023 - August 31, 2025CILS B2
January 1, 2023 - August 31, 2025Cambridge English Qualifications – Level B1 Preliminary
January 1, 2018 - August 31, 2025CILS B2
January 1, 2023 - March 25, 2026Google Ads Certifications
January 1, 2018 - March 25, 2026Cambridge English Qualifications Level B1 Preliminary
January 11, 2030 - March 25, 2026Introduction to Programmatic Ads
January 1, 2023 - April 2, 2026CILS B2
January 1, 2023 - April 2, 2026Google Ads Certifications
January 1, 2023 - April 2, 2026Cambridge English Qualifications Level B1 Preliminary
January 1, 2018 - April 2, 2026SEO AND CONTENT MARKETING
January 1, 2024 - April 8, 2026INTRODUCTION TO PROGRAMMATIC ADS
January 1, 2023 - April 8, 2026CILS B2
January 1, 2023 - April 8, 2026GOOGLE ADS CERTIFICATIONS
January 1, 2018 - April 8, 2026CAMBRIDGE ENGLISH QUALIFICATIONS – LEVEL B1 PRELIMINARY
January 1, 2018 - April 8, 2026SEO and Content Marketing
January 1, 2024 - June 29, 2026Introduction to Programmatic Ads
January 1, 2023 - June 29, 2026Google Ads Certifications
January 1, 2023 - June 29, 2026CILS B2 Italian
January 11, 2030 - June 29, 2026Pre-First B1 English
January 11, 2030 - June 29, 2026SEO and Content Marketing
January 1, 2024 - June 29, 2026Introduction to Programmatic Ads
January 1, 2023 - June 29, 2026Google Ads Certifications
January 1, 2023 - June 29, 2026CILS B2 Italian
January 11, 2030 - June 29, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Government, Other, Non-Profit Organization, Software & Internet, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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