Creative leader with 17+ years of experience directing campaigns, developing brand identities, leading multimedia productions, and creating audience-centered storytelling across nonprofit, agency, and entrepreneurial environments. Recognized for successfully stepping into Art Director responsibilities for a non-profit's largest national fundraising campaigns, leading creative strategy, campaign execution, content production, and cross-functional collaboration that contributed to record-breaking results. I combine strategic thinking, creative vision, and hands-on production expertise to guide projects from concept through execution while mentoring teams, building stakeholder relationships, and delivering impactful creative work that drives engagement and organizational growth.

Macarena Acuña Donoso

PRO

Creative leader with 17+ years of experience directing campaigns, developing brand identities, leading multimedia productions, and creating audience-centered storytelling across nonprofit, agency, and entrepreneurial environments. Recognized for successfully stepping into Art Director responsibilities for a non-profit's largest national fundraising campaigns, leading creative strategy, campaign execution, content production, and cross-functional collaboration that contributed to record-breaking results. I combine strategic thinking, creative vision, and hands-on production expertise to guide projects from concept through execution while mentoring teams, building stakeholder relationships, and delivering impactful creative work that drives engagement and organizational growth.

Available to hire

Creative leader with 17+ years of experience directing campaigns, developing brand identities, leading multimedia productions, and creating audience-centered storytelling across nonprofit, agency, and entrepreneurial environments.

Recognized for successfully stepping into Art Director responsibilities for a non-profit’s largest national fundraising campaigns, leading creative strategy, campaign execution, content production, and cross-functional collaboration that contributed to record-breaking results.

I combine strategic thinking, creative vision, and hands-on production expertise to guide projects from concept through execution while mentoring teams, building stakeholder relationships, and delivering impactful creative work that drives engagement and organizational growth.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer & Video Editor at Every Story By Mac
January 1, 2010 - Present
Owner freelancer providing design, photography and marketing services; creates multimedia content with a focus on visual storytelling; collaborates with local nonprofits, families, churches, and faith-based communities to expand reach and strengthen messaging.
Multimedia Graphic Designer & Video Editor (Acting Art Director) at American Cancer Society
January 1, 2023 - Present
Led creative direction, brand stewardship and visuals for the Making Strides Against Breast Cancer campaign across paid media, fundraising, awareness, social media, video, and digital channels. Selected to assume Acting Art Director responsibilities; coordinated creative execution across internal teams and external editors/production partners; contributed to performance gains and budget awareness; produced multimedia content using Premiere Pro, Photoshop and Illustrator; received exceptional performance rating for leadership, adaptability, and strategic thinking.

Education

Graphic Design & Editorial Production at Center of Professional Higher Education CEIN PRO, San Sebastián, Spain
January 1, 2007 - January 1, 2009
Theology (Christian Studies) at Grand Canyon University, Phoenix, AZ, USA
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Healthcare