I'm a musician and founder focused on Break, an algorithmic artist discovery tool that feeds DSP and social metrics into a proprietary system to catch artists on the verge of their Break. Based in Los Angeles, I split my time between building the Break platform and interning at Preach Records. My journey started in Portland at age 14, moved to London to tour Europe and the UK, and I have accumulated over 40 million streams on Spotify. I also lead as an events promotions and production supervisor, developing hands-on production, design, and data-driven music discovery skills that I now apply to Break and my work with Preach.

Mac Luis

I'm a musician and founder focused on Break, an algorithmic artist discovery tool that feeds DSP and social metrics into a proprietary system to catch artists on the verge of their Break. Based in Los Angeles, I split my time between building the Break platform and interning at Preach Records. My journey started in Portland at age 14, moved to London to tour Europe and the UK, and I have accumulated over 40 million streams on Spotify. I also lead as an events promotions and production supervisor, developing hands-on production, design, and data-driven music discovery skills that I now apply to Break and my work with Preach.

Available to hire

I’m a musician and founder focused on Break, an algorithmic artist discovery tool that feeds DSP and social metrics into a proprietary system to catch artists on the verge of their Break. Based in Los Angeles, I split my time between building the Break platform and interning at Preach Records.

My journey started in Portland at age 14, moved to London to tour Europe and the UK, and I have accumulated over 40 million streams on Spotify. I also lead as an events promotions and production supervisor, developing hands-on production, design, and data-driven music discovery skills that I now apply to Break and my work with Preach.

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Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Operations Intern at Preach Records
January 1, 2025 - Present
Brought on to streamline day-to-day operations ahead of the companys expansion into artist management. Accelerated partner operations by acquiring key contacts across the music industry. Currently scouting artists for Preach via my A&R tool, Break.
Promotions and Production Supervisor
January 1, 2022 - December 31, 2025
Led the execution of over a thousand events annually. Responsible for initial bookings, logistics and staffing, and maintaining strong relationships with artists, venues, and ticketing partners.

Education

Associates Degree at BIMM London
January 11, 2030 - March 19, 2026

Qualifications

Music Production
January 1, 2017 - December 31, 2018
Adobe Certified Expert (ACE) - Illustrator & Photoshop
January 1, 2020 - January 1, 2021

Industry Experience

Media & Entertainment, Software & Internet, Professional Services