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I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies. I specialize in merging creativity with analytics to drive brand growth, community engagement, and real business impact. I have hands-on experience in brand positioning, UGC content, lead generation, and e-commerce strategies. My toolkit includes CRM systems like Odoo, Salesforce, and Zoho, as well as a strong foundation in web design (UI/UX) using platforms like Odoo, Squarespace, Wix, and figma.…I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies. I specialize in merging creativity with analytics to drive brand growth, community engagement, and real business impact. I have hands-on experience in brand positioning, UGC content, lead generation, and e-commerce strategies. My toolkit includes CRM systems like Odoo, Salesforce, and Zoho, as well as a strong foundation in web design (UI/UX) using platforms like Odoo, Squarespace, Wix, and figma.

Mariana Rodriguez

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies. I specialize in merging creativity with analytics to drive brand growth, community engagement, and real business impact. I have hands-on experience in brand positioning, UGC content, lead generation, and e-commerce strategies. My toolkit includes CRM systems like Odoo, Salesforce, and Zoho, as well as a strong foundation in web design (UI/UX) using platforms like Odoo, Squarespace, Wix, and figma.…I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies. I specialize in merging creativity with analytics to drive brand growth, community engagement, and real business impact. I have hands-on experience in brand positioning, UGC content, lead generation, and e-commerce strategies. My toolkit includes CRM systems like Odoo, Salesforce, and Zoho, as well as a strong foundation in web design (UI/UX) using platforms like Odoo, Squarespace, Wix, and figma.

Available to hire

I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies. I specialize in merging creativity with analytics to drive brand growth, community engagement, and real business impact.

I have hands-on experience in brand positioning, UGC content, lead generation, and e-commerce strategies. My toolkit includes CRM systems like Odoo, Salesforce, and Zoho, as well as a strong foundation in web design (UI/UX) using platforms like Odoo, Squarespace, Wix, and figma.

Skills

Branding

Email Marketing

Experience Level

Branding

Expert

Intermediate

Email Marketing

Intermediate

Language

Spanish; Castilian

Advanced

English

Advanced

Work Experience

Digital Marketing & Social Media Lead at Marcord Confección

March 1, 2023 - Present

Led and executed the digital marketing and content strategy for both B2B and B2C audiences in the apparel manufacturing industry. Developed brand storytelling and UGC strategies aligned with sales objectives, generating qualified leads and boosting client engagement.

Customer Service Agent at Aldo Group Inc.

June 1, 2019 - March 1, 2021

Provided customer service and support for inquiries and orders, resolving issues and ensuring customer satisfaction.

Production Coordinator at Marked Wards Group

November 1, 2021 - February 28, 2022

Coordinated international production processes across multiple regions, ensuring quality control and timely delivery. Bridged communication between suppliers and internal teams, enhancing operational efficiency. Maintained customer interactions via Salesforce and contributed to web/UI design updates.