Mariana Rodriguez
I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies.
About
I am a dedicated Digital Marketing and Brand Strategist with a strong background in building and scaling fashion, lifestyle, and manufacturing brands through content, social media, and data-driven strategies. I specialize in merging creativity with analytics to drive brand growth, community engagement, and real business impact.
I have hands-on experience in brand positioning, UGC content, lead generation, and e-commerce strategies. My toolkit includes CRM systems like Odoo, Salesforce, and Zoho, as well as a strong foundation in web design (UI/UX) using platforms like Odoo, Squarespace, Wix, and figma.
- 5 years' experience
- Joined December 2025
Skills· 3
Languages
- Spanish; CastilianAdvanced
- EnglishAdvanced
Industry experience
- Manufacturing
- Media & Entertainment
More experts in Santa Tecla, El Salvador
Work experience
Led and executed the digital marketing and content strategy for both B2B and B2C audiences in the apparel manufacturing industry. Developed brand storytelling and UGC strategies aligned with sales objectives, generating qualified leads and boosting client engagement.
Coordinated international production processes across multiple regions, ensuring quality control and timely delivery. Bridged communication between suppliers and internal teams, enhancing operational efficiency. Maintained customer interactions via Salesforce and contributed to web/UI design updates.
Provided customer service and support for inquiries and orders, resolving issues and ensuring customer satisfaction.
Education
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