Graphic Designer from Chile with experience in editorial design, branding, and visual identity, as well as social media content creation. Comfortable working with Adobe Creative Suite and collaborating with teams to deliver clean, detail-focused visual materials for brands and cultural institutions. Based in Berlin, she supports marketing and content strategies for sports and gallery environments—creating visual identities, managing content calendars, producing assets for social platforms, and ensuring accurate layout and production for artist publications and exhibition materials.

Mackarena Gisell Riquelme Medina

Graphic Designer from Chile with experience in editorial design, branding, and visual identity, as well as social media content creation. Comfortable working with Adobe Creative Suite and collaborating with teams to deliver clean, detail-focused visual materials for brands and cultural institutions. Based in Berlin, she supports marketing and content strategies for sports and gallery environments—creating visual identities, managing content calendars, producing assets for social platforms, and ensuring accurate layout and production for artist publications and exhibition materials.

Available to hire

Graphic Designer from Chile with experience in editorial design, branding, and visual identity, as well as social media content creation. Comfortable working with Adobe Creative Suite and collaborating with teams to deliver clean, detail-focused visual materials for brands and cultural institutions.

Based in Berlin, she supports marketing and content strategies for sports and gallery environments—creating visual identities, managing content calendars, producing assets for social platforms, and ensuring accurate layout and production for artist publications and exhibition materials.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent

Work Experience

Graphic Designer at Galerie Max Hetzler
January 1, 2026 - Present
Prepared and proofread artist booklets and exhibition materials using Adobe InDesign and Acrobat, making layout corrections and text updates. Organized and catalogued digital files, ensuring all documents followed the gallery’s naming and archiving guidelines. Reviewed gallery archives and artist portfolios to double-check information for upcoming publications. Handled logistics between galleries by delivering catalogs and printed materials to other spaces within the Berlin art circuit.
Graphic Designer / Marketing Coordinator at MVP Sports Mentoring
January 1, 2026 - December 31, 2026
Created visual identity and social media graphic assets for Instagram posts, Reels, and Stories. Organized the content calendar and contributed to more than 41K monthly views through engaging content. Increased follower base by 15.7% within one month by targeting players and parents. Analyzed engagement metrics to schedule posts during peak hours. Managed low-budget Meta Ads campaigns to generate leads via Direct Messages. Captured photos and videos during international tryouts to showcase the agency and strengthen brand image.
Graphic Designer (Intern) at Galerie Max Hetzler
January 1, 2026 - December 31, 2026
Supported contemporary art gallery exhibition and publication production. Prepared and proofread artist booklets and exhibition materials using Adobe InDesign and Acrobat, applying layout corrections and text updates. Organized and catalogued digital files following the gallery’s naming and archiving guidelines. Reviewed archives and artist portfolios to verify information for upcoming publications. Coordinated logistics between gallery spaces by delivering catalogs and printed materials across the Berlin art circuit.
Graphic Designer at SPORTNAA FOOTBALL AGENCY
January 1, 2025 - Present
A global football agency focused on talent representation, trials, development, exchanges, and sports investments. Responsibilities included developing and managing social media content, creating videos/highlights, supporting marketing campaigns, and executing monthly marketing plans to build brand awareness for the company and its players.
Marketing Coordinator at SPORTNAA FOOTBALL AGENCY
January 1, 2025 - Present
Entwicklung und Betreuung von Social-Media-Inhalten zur Sicherstellung einer kontinuierlichen Interaktion auf den Unternehmensplattformen; Unterstützung bei der Erstellung von Videos und Highlight-Clips zur Präsentation von Spielerleistungen; Mitarbeit an Marketingkampagnen zur Spielerpromotion, einschließlich digitaler Werbemaßnahmen; Planung und Umsetzung monatlicher Marketingstrategien für das Unternehmen und seine Spieler mit Fokus auf Markenaufbau und Sichtbarkeit.
Graphic Designer / Marketing Coordinator at SPORTNAA Football Agency
January 1, 2025 - Present
Developed and managed social media content to ensure regular engagement on the Company’s platforms. Assisted in creating videos and highlights showcasing player performances. Supported marketing campaigns for player promotion, including digital advertising. Created and executed monthly marketing plans for the Company and its players, focusing on building brand awareness.

Education

Bachelor in Graphic Design at Florence Institute of Design International, Florence, Italy
January 1, 2023 - December 31, 2025
Intensive English Course at Kaplan, Sydney, Australia
January 1, 2019 - December 31, 2020
Bachelor in Grafikdesign at Florence Institute of Design International
January 1, 2023 - January 1, 2025
Intensivkurs Englisch at Kaplan Sydney
January 1, 2019 - January 1, 2020
Sekundarschulabschluss at Liceo Alemán del Verbo Divino
January 11, 2030 - January 1, 2018
Bachelor in Graphic Design at Florence Institute of Design International
January 1, 2023 - January 1, 2025
Intensive English Course at Kaplan
January 1, 2019 - January 1, 2020
Secondary School Diploma at Liceo Alemán del Verbo Divino
January 11, 2030 - January 1, 2018
Bachelor in Graphic Design at Florence Institute of Design International
January 1, 2023 - December 1, 2025
Intensive English Course at Kaplan
January 1, 2019 - January 1, 2020
Bachelor in Graphic Design at Florence Institute of Design International
January 1, 2023 - December 31, 2025
Bachelor in Graphic Design at Florence Institute of Design International (validated by Goldsmiths, University of London)
January 1, 2023 - December 1, 2025

Qualifications

Secondary School Diploma
January 11, 2030 - January 1, 2018
Intensive English Course
January 1, 2019 - January 1, 2020
Intensive English Course (Kaplan)
January 1, 2019 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other, Education