Mackenzie Criss

Designed on-brand graphics for five different clients using Photoshop and Adobe Express. Scheduled social media posts in Hootsuite and maintained organized content calendars. Coordinated with organizational leaders to capture and communicate their requests. Created and distributed email communications to organization members, often multiple per day, and coordinated edits and scheduling with coworkers.

Managed and scheduled daily content across Instagram, LinkedIn, TikTok, and X to drive consistent engagement. Designed on-brand graphics and wrote compelling captions covering music industry news and events. Collaborated with the social media team during weekly meetings to align strategy and improve performance.

Researched and curated targeted media and outreach contact lists across student organizations, faculty, and administrators at over 50 high schools and universities along the East Coast. Wrote and published weekly blog posts on women’s safety, campus awareness, and preventive strategies, contributing to a 15% increase in blog traffic. Participated in weekly strategy meetings with the PR and marketing team to coordinate outreach efforts, brainstorm campaign ideas, and plan awareness events and virtual workshops.