I developed my own E-A-T audit framework that helped a skincare client appear in 30+ AI Overviews, a direct result of my specialty in content SEO, which has evolved naturally into what's now called GEO (Generative Engine Optimization). My background started in journalism, which shapes how I think about content: not just for rankings, but for genuine authority and usefulness, which is exactly what AI-driven search now rewards. I lead SEO strategy front to back for clients, starting with a full audit suite (keyword glossary, technical audit, site audit, competitive audit, and content audit) before building out the campaign strategy and editorial calendar from those findings. I've applied this across e-commerce, SaaS, and thought leadership sites, tailoring the approach to each industry's search behavior and buyer journey. I also build custom GPTs for each client, trained on their brand voice, content rules, and strategic templates, so content production stays consistent and on-strategy even at scale. This combination of technical rigor, original AI-search methodology, and hands-on content expertise is what I'd bring to improving this company's local and AI-driven visibility in Alberta. I work independently and deliver fast, measurable results, comfortable owning a contract role end to end, remotely, from day one.

Mackenzie Gignac

I developed my own E-A-T audit framework that helped a skincare client appear in 30+ AI Overviews, a direct result of my specialty in content SEO, which has evolved naturally into what's now called GEO (Generative Engine Optimization). My background started in journalism, which shapes how I think about content: not just for rankings, but for genuine authority and usefulness, which is exactly what AI-driven search now rewards. I lead SEO strategy front to back for clients, starting with a full audit suite (keyword glossary, technical audit, site audit, competitive audit, and content audit) before building out the campaign strategy and editorial calendar from those findings. I've applied this across e-commerce, SaaS, and thought leadership sites, tailoring the approach to each industry's search behavior and buyer journey. I also build custom GPTs for each client, trained on their brand voice, content rules, and strategic templates, so content production stays consistent and on-strategy even at scale. This combination of technical rigor, original AI-search methodology, and hands-on content expertise is what I'd bring to improving this company's local and AI-driven visibility in Alberta. I work independently and deliver fast, measurable results, comfortable owning a contract role end to end, remotely, from day one.

Available to hire

I developed my own E-A-T audit framework that helped a skincare client appear in 30+ AI Overviews, a direct result of my specialty in content SEO, which has evolved naturally into what’s now called GEO (Generative Engine Optimization). My background started in journalism, which shapes how I think about content: not just for rankings, but for genuine authority and usefulness, which is exactly what AI-driven search now rewards.

I lead SEO strategy front to back for clients, starting with a full audit suite (keyword glossary, technical audit, site audit, competitive audit, and content audit) before building out the campaign strategy and editorial calendar from those findings. I’ve applied this across e-commerce, SaaS, and thought leadership sites, tailoring the approach to each industry’s search behavior and buyer journey.

I also build custom GPTs for each client, trained on their brand voice, content rules, and strategic templates, so content production stays consistent and on-strategy even at scale. This combination of technical rigor, original AI-search methodology, and hands-on content expertise is what I’d bring to improving this company’s local and AI-driven visibility in Alberta.

I work independently and deliver fast, measurable results, comfortable owning a contract role end to end, remotely, from day one.

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Language

English
Fluent

Work Experience

Senior SEO Manager at Electric Orange
January 1, 2024 - January 1, 2025
Owned end-to-end SEO strategy as primary client lead; conducted technical, competitor, site structure, navigation, and CRO audits. Led LP and PDP optimization resulting in +40% YoY revenue growth for a leading ecommerce client. Designed and deployed GPT-powered content workflows to generate standardized SEO briefs, structured content outlines, and brand-aligned blog drafts. Delivered developer-ready technical recommendations to resolve crawl errors, duplicate content, and Core Web Vitals issues. Presented executive-level SEO roadmaps and performance reports using GA4, GSC, SEMrush, and Ahrefs; conducted monthly SEO reports.
SEO Specialist at PufCreativ
January 1, 2023 - December 31, 2024
Led SEO practice development and produced monthly SEO reports, focusing on performance metrics and optimization opportunities. Collaborated with creative and content teams to align SEO strategy with broader marketing goals.
SEO Specialist at Amsive Digital
January 1, 2020 - January 1, 2023
Optimized and maintained Google Business Profiles, ensuring local SEO compliance and category accuracy. Conducted citation audits to identify inconsistencies across directories, corrected NAP discrepancies, and recommended high-authority directory placements to strengthen local signals. Trained interns and analysts on current SEO practices and strategies. Built prioritized, developer-ready technical recommendations to resolve crawl issues and structured data gaps. Initiated monthly SEO and local ranking reports.
SEO Analyst at Forefront Web
January 1, 2018 - January 1, 2019
Wrote page titles, descriptions, and enhanced on-page headers to optimize web pages for SEO. Created monthly SEO analysis reports using Adobe Creative Suite, measuring traffic, search, and conversion results. Managed client hours and tasks using Asana and Everhour, ensuring project timelines and deliverables were met.

Education

Bachelor of Arts in Journalism & Strategic Communications at Ohio State University
January 11, 2030 - February 17, 2026
BA in Journalism & Strategic Communications at Ohio State University
January 11, 2030 - June 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Consumer Goods