Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Mackenzie Maxwell, a content strategist and writer who uses empathy and data to understand audiences and connect with them. I design and implement content marketing programs for healthcare, software, and education audiences, collaborating with product, design, and marketing teams to solve real business problems and drive KPIs. I thrive in cross-functional settings, love turning complex topics into clear, accessible content, and enjoy mentoring others.…I'm Mackenzie Maxwell, a content strategist and writer who uses empathy and data to understand audiences and connect with them. I design and implement content marketing programs for healthcare, software, and education audiences, collaborating with product, design, and marketing teams to solve real business problems and drive KPIs. I thrive in cross-functional settings, love turning complex topics into clear, accessible content, and enjoy mentoring others.

Mackenzie Maxwell

Content Strategist, Writer, Copywriter, +1





I'm Mackenzie Maxwell, a content strategist and writer who uses empathy and data to understand audiences and connect with them. I design and implement content marketing programs for healthcare, software, and education audiences, collaborating with product, design, and marketing teams to solve real business problems and drive KPIs. I thrive in cross-functional settings, love turning complex topics into clear, accessible content, and enjoy mentoring others.…I'm Mackenzie Maxwell, a content strategist and writer who uses empathy and data to understand audiences and connect with them. I design and implement content marketing programs for healthcare, software, and education audiences, collaborating with product, design, and marketing teams to solve real business problems and drive KPIs. I thrive in cross-functional settings, love turning complex topics into clear, accessible content, and enjoy mentoring others.

Available to hire

I’m Mackenzie Maxwell, a content strategist and writer who uses empathy and data to understand audiences and connect with them. I design and implement content marketing programs for healthcare, software, and education audiences, collaborating with product, design, and marketing teams to solve real business problems and drive KPIs.

I thrive in cross-functional settings, love turning complex topics into clear, accessible content, and enjoy mentoring others.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Freelance Content Professional at Various clients (Freelance)

January 1, 2016 - Present

W ork as a freelancer with B2C and B2B clients to create and implement effective content marketing strategies. Understand complex topics and break them down into easy-to-understand content. Software/tools: Figma, Google Suite, Contentful, Microsoft, and Adobe. Wrote engaging content for websites, apps, printed materials, email campaigns, advertisements, and more. Copy edited own and others' work for accuracy and consistency. Consulted with clients to quickly understand needs, business pain points, and customer desires. Developed content strategy with key stakeholders to meet KPIs. Produced multimedia content (video and audio) to support content goals. Industries included healthcare, insurance, law, finance, B2B SaaS, and higher education. Clients included Eli Lilly, Epic Health, Cigna, University of Michigan Medicine, RedVentures, and more.

Senior UX Content Strategist at Eli Lilly

November 1, 2023 - June 1, 2025

Used best practices and industry knowledge to create micro copy and UX content across websites and apps. Content strategy: developed content strategy and editorial guidelines for all content, resulting in consistent messaging and improved brand recognition. Copy editing: edited and proofread existing content to ensure quality and consistency. Information architecture: worked with researchers and designers to create user-friendly architecture. Content modeling: created content taxonomies for scalable implementation. Writing: wrote and edited content for websites, apps, blogs, and other digital products to align with SEO standards, brand needs, and audience desires. Project management: managed content creation and publication processes, ensuring timely and accurate delivery. Data: used analytics to refine content based on user activity. AI: set standards and built conversations for a variety of AI-powered chatbots.

Senior Content Strategist at Teladoc Health

May 1, 2021 - November 1, 2023

Created content strategy to promote mental health outcomes, increase member engagement, and improve NPS. Worked with product managers, designers, SMEs, and colleagues to align strategies with KPIs. Built information architecture with researchers and designers. Created content taxonomies for scalable implementation. Wrote and edited content for web and digital products, including videos, audio meditations, written content, micro copy, UX content, and interactive widgets. Led SEO, social milestones, and managed content projects using agile methods. Managed relationships with freelancers, SMEs, and vendors; trained new strategists.

Content Manager at LifeStance Health

January 1, 2019 - May 1, 2021

Began as a freelancer in 2019 and converted to full-time in 2020 as the first in-house marketer. Led content strategy across WordPress, Contentful, and Google Suite. Created and executed cross-functional content plans; merged 31 websites and brands into a cohesive brand. Edited and quality-checked content; designed information architecture; developed content taxonomies; wrote for web, social, blogs, ads, and press releases; launched the brand's podcast and executed an SEO strategy that improved visibility. Built relationships with agencies, freelancers, SMEs, and vendors.

Copywriter at Duncan/Day Advertising

February 1, 2015 - June 1, 2018

Head copywriter and social media marketer for a boutique advertising agency. Developed and implemented marketing strategies for a variety of clients. Wrote deliverables such as blogs, printed materials, websites, and newsletters. Managed social media for multiple clients; edited own and others' work for accuracy and consistency.