Mackenzie Young

Product Marketing Associate Planner, Paid Social at Digitas North America

Led paid social programs for Sephora's digital ecosystem, coordinating with in-house and agency partners to drive brand visibility and performance. Optimized Instagram and Facebook campaigns, executed A/B tests, and contributed to cross-functional strategy to hit ROAS and engagement targets across markets.

Product Marketing Manager, Paid Social at Ketchum

Drove cross-channel paid social programs across 12 markets, collaborating with cross-functional teams to align content with business objectives. Led first-to-market integrations with TikTok and Snapchat, expanding measurable ROAS and supporting product launches through innovative social tools.

Product Marketing Planner, Paid Social at Digitas North America

Currently overseeing and optimizing Instagram and Facebook campaigns for Sephora’s paid-social ecosystem, acting as an embedded extension of the in-house advertising team to drive brand visibility and engagement. Led incubation programs to onboard high-potential indie brands and coordinate cross-functional content and campaigns for scalable impact.

Product Marketing Planner, Paid Social at Sephora

Managed and optimized Sephora's Instagram and Facebook paid-social ecosystem as an embedded extension of the in-house advertising team to drive brand visibility and engagement. Developed and implemented full-funnel social strategies across Meta platforms (Facebook, Instagram), Pinterest, TikTok, and Snapchat for 40 prestige beauty brands, led A/B testing on TikTok and Meta, and drove ROAS improvements and engagement through data-driven optimizations. Generated impressions and improved CTR by executing integrated traffic strategies with weekly post-boost schedules and content edits. Led first-to-market integrations with TikTok and Snapchat, expanding measurable ROAS and supporting product launches. Streamlined reporting to reduce insight-delivery time and collaborated with cross-functional teams to align content with business goals.

Product Marketing Manager, Paid Social at Ketchum

Scoped and executed paid-social campaigns for B2B tech and consumer-brand clients, managing Instagram and Facebook accounts to support product launches and enhance digital presence. Partnered with cross-functional teams to design and implement $150K cross-channel strategies, integrating social media with SEO and other digital efforts to achieve KPIs. Ran global paid-social initiatives across 12 countries on Meta and LinkedIn, achieving 100K new LinkedIn followers and optimizing performance through metric analysis. Managed budgets up to $5M across paid, owned, and earned channels, consistently exceeding KPIs by adjusting strategies based on performance data. Devised and executed $60K paid-social and influencer programs that surpassed reach and engagement targets. Streamlined reporting to reduce insight-delivery time by 50%.

Product Marketing Associate Planner, Paid Social at Digitas North America

Liaised cross-functionally to translate client's vision into paid social media strategies for Victoria's Secret/PINK, managing Instagram and Facebook campaigns with budgets up to $650K for awareness and traffic objectives. Executed A/B tests on Facebook and Instagram with $20K budgets, analyzing performance metrics to derive insights and optimize post content for higher engagement and reach. Supported product launches by coordinating with internal teams to ensure cohesive targeting and creative execution, aligning social media efforts with overall business goals.

Product Marketing Planner, Paid Social at DIGITALS NORTH AMERICA

Managed and optimized Instagram and Facebook business accounts for Sephora's paid-social ecosystem, acting as an embedded extension of the in-house ad team to drive brand visibility and engagement. Developed and implemented full-funnel social media strategies across Meta platforms (Facebook/Instagram), Pinterest, TikTok, and Snapchat to support 40 prestige beauty brands.

Product Marketing Associate, Paid Social at DIGITALS NORTH AMERICA

Liaised cross-functionally to translate client vision into paid social media strategies for Victoria’s Secret Pink; managed Instagram and Facebook campaigns with budgets up to $650K; executed A/B testing; on-boarded high-potential indie brand clients; coordinated weekly post-scheduling and content edits to maximize reach and engagement.