I’m Jana Mackrlová, a senior web and digital designer with 18+ years of experience in graphic design, web design, and digital projects. I combine visual design with UX thinking and hands-on delivery, turning ideas into live solutions for real clients. Over the years I’ve progressed from pure design to leading web and digital projects, coordinating developers and guiding clients from concept to launch. I work across structure, UX, visual identity, branding, and clear communication with developers and clients, always aiming for clean design, usability, and business-ready results.

Jana Mackrlová

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I’m Jana Mackrlová, a senior web and digital designer with 18+ years of experience in graphic design, web design, and digital projects. I combine visual design with UX thinking and hands-on delivery, turning ideas into live solutions for real clients. Over the years I’ve progressed from pure design to leading web and digital projects, coordinating developers and guiding clients from concept to launch. I work across structure, UX, visual identity, branding, and clear communication with developers and clients, always aiming for clean design, usability, and business-ready results.

Available to hire

I’m Jana Mackrlová, a senior web and digital designer with 18+ years of experience in graphic design, web design, and digital projects. I combine visual design with UX thinking and hands-on delivery, turning ideas into live solutions for real clients.

Over the years I’ve progressed from pure design to leading web and digital projects, coordinating developers and guiding clients from concept to launch. I work across structure, UX, visual identity, branding, and clear communication with developers and clients, always aiming for clean design, usability, and business-ready results.

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Language

Czech
Fluent
English
Intermediate
Slovak
Beginner

Work Experience

Freelance Digital Designer at Self-employed
January 1, 2025 - Present
Freelance work focused on web design, visual identity, and digital content. Design of websites, branding, presentations, and visual materials for online communication. Structure design, UX layout, visual identity, and cooperation with developers. Using modern tools including Figma, Adobe Creative Suite, and AI tools for image, video, and content production.
Senior Web & Graphic Designer / Team Lead at ANT EE s.r.o.
January 1, 2021 - January 1, 2025
Senior role combining web design, visual identity, and project coordination. Responsible for web design, UX structure, visual concepts, and supervision of projects. Cooperation with developers, clients, and internal team. Worked on multiple projects at the same time for corporate, small business, and public sector clients.
Project Manager / Web Designer at ANT EE s.r.o.
January 1, 2016 - January 1, 2021
Leading web and digital projects from idea to launch. Communication with clients, defining structure and UX, preparing layouts, and coordinating developers and designers. Responsible for project scope, deadlines, and final visual quality.
Web Designer / Front-end at ANT EE s.r.o.
January 1, 2010 - January 1, 2016
Web and graphic design projects for various clients, including websites, visual identity, and marketing materials. Responsible for website layouts, graphics, and structure design. Design and implementation of websites in CMS systems. Basic work with HTML and CSS, cooperation with developers. Preparation of print and digital materials, logos, and visual concepts.
Graphic Designer / Web Designer at AlmaDeo s.r.o.
January 1, 2008 - January 1, 2010
Web design, graphic design, and visual identity. Work on website layouts, CMS styling, and corporate materials. Basic front-end adjustments and cooperation with developers.
Junior Graphic Designer at Dendrit Consulting
January 1, 2007 - January 1, 2008
First professional experience in graphic design. Preparation of simple visual materials, support for senior designers, work with Adobe tools.

Education

Secondary School Diploma at SUŠG Jihlava (Secondary School of Applied Arts in Jihlava)
January 1, 2003 - January 1, 2007

Qualifications

AI Tools for Design and Marketing
January 1, 2023 - March 23, 2026
UX / Web Design / Figma / Prototyping
January 1, 2023 - March 23, 2026
Digital Marketing Basics
January 1, 2023 - March 23, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Government
    Comprehensive Rebranding, Naming Strategy & Visual Identity for a Healthcare Center

    Project Overview
    A complete strategic overhaul, renaming, and visual rebranding of a traditional long-term care facility (LDN) into a modernized healthcare center. I was solely responsible for the entire creative and conceptual lifecycle of this transformation.

    Scope of Work (100% Human Creativity & Strategy)
    Naming Strategy & Study:** Conducted a deep-dive analysis and rebranding study to successfully transition the institution from an old-fashioned clinical label to a welcoming and prestigious “Center” brand.
    Identity & Logo Design: Designed the complete visual identity from scratch, including the core logo, typography system, and a customized color palette aligned with healthcare psychology.
    Brand Application: Developed a cohesive visual ecosystem applied across physical facility signage, corporate stationery, promotional materials, and digital platforms.

    Business Impact
    The rebranding completely transformed public and professional perception of the facility. It replaced a clinical, institutional image with a modern, trusted, and high-quality brand that stands out in the region.


    View my full interactive design portfolio and case studies here: https://www.twine.net/signin

    Elektro Planner – Custom Operations ERP & Technical Report Automation

    Description:
    Project Overview:
    Elektro Planner is a custom, full-stack operational ecosystem designed and developed for an engineering and design studio. The application maps, structures, and manages the entire lifecycle of complex technical orders, replacing absolute operational chaos with a data-driven workflow.

    The Business Problem:
    Before the implementation, the client faced massive capacity pressure and operational blindness. Project lifecycles were not tracked; pausing a project meant losing momentum and context. Deadlines were frequently missed, and client unreliability was not measured. Price quotes for new contracts were estimated by eye from the desk, leading to lost revenue. Generating legally compliant technical reports was a slow, painful manual process.

    The Solution & Tech Stack:
    I stepped in to analyze their business process, translate their needs, and build a tailored solution.

    Frontend: Deployed via Vercel for a fast, responsive user interface.

    Backend & Database: Modeled the database structure in Supabase to track order states, history, and metrics.

    Development & Automation: Built efficiently using Visual Studio Code. Integrated an automated technical report generator that automatically compiles reports compliant with current legislation based on entered project data, replacing an older, unstable integration setup.

    Business Impact:
    The studio achieved total control over its time and capacity. They now have crystal-clear visibility into project deadlines, automated document generation that eliminates hours of paperwork, and precise historical data to calculate accurate, profitable price offers.

    View my full interactive design portfolio and case studies here: https://www.twine.net/signin

    Web Design and UI UX Portfolio - https://www.justmack.cz/

    Project Overview:
    Over my 18-year career in the digital industry, I have designed and delivered hundreds of websites and user interfaces. This project serves as a curated selection of my recent work, showcasing high-fidelity interactive prototypes, complex layouts, and live web deployments.

    Featured Project 1: Lazne Belohrad (Spa and Resort Web Ecosystem)
    A comprehensive UI and UX redesign focusing on a premium tourism and medical spa facility. Built with a focus on seamless user journeys, booking accessibility, and modern responsive grids.
    Interactive Figma Prototype: https://www.twine.net/signin

    Featured Project 2: Kyjovsko pomaha (Community and Support Platform)
    A tailored regional portal designed for community support and coordination. This project required strict data hierarchy, accessibility standards, and clean, trustworthy visual communication.
    Interactive Figma Prototype: https://www.twine.net/signin

    Featured Project 3: Mestys Podhradi (Municipal Website)
    User-centric wireframing and design for public administration. The challenge was to balance high information density with intuitive navigation for citizens of all demographics.
    Interactive Figma Prototype: https://www.twine.net/signin

    Featured Project 4: Patrik Augustin (Live Coded Website)
    A modern, high-performance personal brand website. I managed the entire lifecycle of this project from initial graphic layouts to front-end development, which was efficiently coded and optimized with advanced AI assistance.
    Live Website: https://www.twine.net/signin

    Full Portfolio:
    To explore more of my long-term digital design work, please visit my main portfolio hub at: https://www.twine.net/signin