I'm a product designer with 3+ years crafting complex systems and AI experiences. I specialize in workflow mapping, research, and design sprints for logistics, healthcare, and Web3. I focus on making technical tools intuitive for operational users and thrive in collaborative, fast-paced environments where design directly impacts user outcomes and business goals.…

Madalena Saraiva

I'm a product designer with 3+ years crafting complex systems and AI experiences. I specialize in workflow mapping, research, and design sprints for logistics, healthcare, and Web3. I focus on making technical tools intuitive for operational users and thrive in collaborative, fast-paced environments where design directly impacts user outcomes and business goals.…

Available to hire

I’m a product designer with 3+ years crafting complex systems and AI experiences.

I specialize in workflow mapping, research, and design sprints for logistics, healthcare, and Web3. I focus on making technical tools intuitive for operational users and thrive in collaborative, fast-paced environments where design directly impacts user outcomes and business goals.

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Skills

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Product Designer at Loka inc
January 1, 2022 - Present
Lead end-to-end product design for client projects across logistics, healthcare, AI, and Web3. Co-designed and shipped a Web3 ticketing MVP from research to live launch. Drove redesigns of complex operational platforms using interviews, workflow mapping, and design sprints. Led discovery workshops for healthcare clients (30+ participants). Designed internal tool with CTO and sales to streamline project scoping and estimation. Built Loka's design system with automations for design/dev handoff. Facilitated 15+ design sprints with clear structure and outcomes.
Creative Designer at Beta-i
February 1, 2019 - Present
Designed and developed websites, newsletters, and program visuals for 15+ innovation projects. Created a new key visual identity that improved team branding and client engagement. Enhanced WordPress-based platforms using CSS for improved usability and aesthetics. Collaborated across functions with Asana to boost team productivity and delivery efficiency.

Education

Audiovisual & Multimedia at Escola Superior de Comunicação Social
January 1, 2015 - February 23, 2026
Media & Arts (Erasmus program) at TAMK - Tampere University of Applied Sciences
January 11, 2030 - February 23, 2026
Web Design at Lisbon School of Design
January 1, 2018 - February 23, 2026
UX Design (Online) at Anfisa
January 11, 2030 - February 23, 2026
UX Research Bootcamp at Madalena Saraiva
March 1, 2025 - April 30, 2025

Qualifications

UX Research Bootcamp
March 8, 2025 - April 23, 2025

Industry Experience

Financial Services, Non-Profit Organization, Transportation & Logistics, Real Estate & Construction, Healthcare, Software & Internet, Professional Services, Media & Entertainment

Skills