Madeleine Murphy

Headed the production of editorial campaigns and key art assets for member campaigns, managing diverse budgets ranging from $10k for in-studio photography to $300k for multi-channel member campaigns. Led collaborations to ensure the timely production of product photography and videos. Liaised with various departments to identify content needs, create assets, and manage stakeholders. Streamlined pre-production via automation & management system, recording 40 product videos in 1 month.

Oversee creative production and collaboration across a variety of content creators, ensuring alignment with the brand’s mission and content goals. Act as liaison between external production teams, talent, and internal editing teams to guide video partnerships from idea to final edit. Create and manage project briefs, production timelines, and approval flows. Coordinate briefs, shotlists, and storylines with editors and cross-functional teams to ensure timely delivery of assets. Maintain internal campaign trackers, update stakeholders, and report on performance metrics.

Headed the production of editorial campaigns and key art assets for member campaigns, managing diverse budgets from $10k in-studio to $300k multi-channel campaigns. Led collaborations to ensure timely production of product photography and videos. Streamlined pre-production via automation and management systems, recording 40 product videos in 1 month; shot >20/day; optimized workflow with Sample team prioritization to maximize ROI.